Category Archives for "Anthology"

Lying in Marketing
Jun 16

Why Lying works in Marketing

By Kenda Macdonald | Anthology , Behaviour

​How to use lies in marketing.Deception. Enhancing the Truth. Alternative Facts. Lies. How do they fit into marketing?An article by Yudhijit Bhattacharjee on lying recently captured my attention. It detailed why we lie and how to lie is human. It really got me thinking about how deception fits into marketing.Lying has always been one of […]

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