Category Archives for "Automation"

Jul 24

What Should Every Welcome or Indoctrination Email Series Contain?

By Lucy Barfoot | Automation , Behaviour , Content Marketing , Engagement Marketing

What is an indoctrination or welcome email sequence?One of the most simple email marketing campaigns we suggest creating is an Indoctrination or welcome series. Read on to find out the why, the how and the content you should include in your ‘ultimate hello’.  An indoctrination campaign is a welcome campaign for your prospects. A hearty hello.  We […]

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Jul 10

How to get more leads – fill your funnel and fuel your flywheel

By Michael Macdonald | Automation , Behaviour , Content Marketing , Lifecycle Marketing

How to get more leads – fill your funnel and fuel your flywheelSuccessful lead generation for SME’s, all used in our business, or our client’s businesses with proven results.​“While creating content is great—and you should be doing it—consumers don’t want just any content. They want personalised content, information that’s relevant and unique to them in […]

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Infusionsoft vs Keap
Jan 29

Infusionsoft™ vs Keap™: What do you need to know?

By Kenda Macdonald | Automation , Infusionsoft , Keap

What is the new Infusionsoft ™?At the end of last year (2018), innovation led to a little confusion with the introduction a new Infusionsoft™ product.  Infusionsoft™ launched a new version of its fabulous sales and marketing software. It was simply referred to as the “new” Infusionsoft ™. But it wasn’t a replacement for the original Infusionsoft. […]

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