Category Archives for "Behaviour"

The Epic Marketing Show - Features and Benefits
Jun 12

The Epic Marketing Show – Features and Benefits

By Kenda Macdonald | Behaviour , Content Marketing , Lifecycle Marketing

This episode looks and why features and benefits work in marketing. Understanding the difference is important as features help to rationalise decisions but it’s the benefits that will convince us to say yes. ​​​​​​​Watch the video below to learn more about the importance of using benefits to tap into the emotions of your audience. Starring: Kenda […]

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