All Posts by Ashton Porter

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short term nurture marketing
May 27

What is short term nurture marketing?

By Ashton Porter | Nurture

Nurture marketing is one of the best things your business can do. It is one of the most important elements to include in your customer journey strategy. Why? Because it’s always focused on the consumer and building a relationship with them. And that’s VERY important. Nurture campaigns allow you to provide them with what they want […]

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Mar 29

How to add value to your content

By Ashton Porter | Behaviour & Marketing Psychology , Content Marketing , Engagement Marketing

Every single business that exists creates content – for websites, blogs, social media, sales brochures, lead magnets and more…Whether they create good, engaging and high-value content is another question!So what does it mean to add value? And why is it so damn important when writing content?!Well friend, that’s exactly what we are about to explore […]

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Feb 11

What is a lead magnet?

By Ashton Porter | Lead Generation

If you browse the internet, I’m more than certain you’ve consumed a lead magnet at least once in your life.You may even have one or more set up for your business. Nice work!But if you’re not sure what a lead magnet is, or perhaps whether you’ve got a really good one in place, read on…We […]

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