All Posts by Beka Ventham

About the Author

Nov 16

6 ways to enhance user experience

By Beka Ventham | Engagement

Our customers are our biggest assets which is why user experience is so critical for businesses. We get our revenue, feedback, relationships and reputation from our customers. This is why we should be doing everything we can to make sure that they have everything they need from us.Their experience of our company across the board needs […]

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Sep 28

Lead Magnet Writing Guide

By Beka Ventham | Lead Generation

Lead magnets are a critical part of business lead generation strategy. They play such a central role in attracting fresh new prospects because they are vats of value on offer.The ultimate lead magnet will benefit your prospect in some way, establish your positioning as a business and encourage the prospect to act in signing up […]

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Sep 07

How to optimise content for lead generation

By Beka Ventham | Content Marketing , Lead Generation

Lead generation is the process of cultivating potential customers for your business. According to a report from Hubspot, 61% of marketers consider generating traffic and leads to be their biggest challenge.When you rely on continuous conversions to keep your business growing the pressure of lead generation can seem overwhelming. It’s important to invest in quality lead […]

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Aug 03

Feedback Optimisation Guide

By Beka Ventham | Content Marketing

Feedback helps our businesses improve and grow. Without feedback we are pushing in one direction while our customers may be struggling against us the other way, which would leave us with reduced customer satisfaction and less eager customers.This should be such an integral part of our business model that we want to help you really get […]

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Problems With Your Welcome Campaign
Apr 21

Problems with your welcome campaign

By Beka Ventham | Behaviour & Marketing Psychology , Content Marketing , Engagement , Engagement Marketing

When you arrive somewhere it’s always nice to be welcomed. Whether it’s at your local pub, your sisters’ place or a grand hotel who offer turn down service. A welcome campaign does the same thing for your prospects.Undoubtedly, if they’ve signed up, submitted or sold their soul to you…the good businesses will welcome them with […]

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