All Posts by Beka Ventham

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Apr 21

Problems with your welcome campaign

By Beka Ventham | Behaviour & Marketing Psychology , Content Marketing , Engagement , Engagement Marketing

When you arrive somewhere it’s always nice to be welcomed. Whether it’s at your local pub, your sisters’ place or a grand hotel who offer turn down service. A welcome campaign does the same thing for your prospects.Undoubtedly, if they’ve signed up, submitted or sold their soul to you…the good businesses will welcome them with […]

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Feb 24

How to build an eCommerce content plan

By Beka Ventham | Behaviour & Marketing Psychology , Content Marketing , Engagement , Engagement Marketing , Marketing Strategy

What’s all this fuss about an eCommerce content plan?Isn’t it enough that you’re pushing out semi regular blogs pedalling the products in your eCommerce store? Not anymore it isn’t.An eCommerce content plan is a plan for your content. Stay with me here…it is a structured strategic action plan for the content you create, when you […]

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