All Posts by Iona Nelson

About the Author

Mar 25

Getting the most out of our Marketing Automation Academy

Don’t you just love to learn? Bonus points when that learning helps support your business too. Like in our Marketing Automation Academy. If you’re reading this, you probably already know a bit about our Marketing Automation Academy (MAA for short). You know it’s the one-stop-shop for everything you need to know about marketing automation and […]

Feb 25

The trick to writing email newsletters

By Iona Nelson | Engagement

How many emails do you have in your inbox every morning? A lot, right?To readers, your newsletter is one of the many, MANY emails they receive every day. Sales pitches, spam blasts and daily deals are all battling to get their attention. So how do you make sure they read your newsletter?First, let’s clarify what a […]

Feb 03

How to optimise your current lead magnets

By Iona Nelson | Lead Generation

You likely have some awesome lead magnets already. Ebooks, webinars, guides, templates and workbooks are examples of lead magnets you can offer your audience, to build trust with your brand.Do you have these? Yes?! Congrats! They’re a massive part of any marketing strategy. But are yours performing at their best?It’s a common dilemma. Hours of blood, […]