Kenda Macdonald is an Automation Ninja. With a background in Forensic Psychology and an affinity for statistics and behaviourally intelligent automation – she’s not your average expert. She’s been living and breathing Infusionsoft since 2011 and has spent over 14 500 hours learning new ways to automate what people think is impossible. She’s a true nerd, and spends her waking hours helping businesses understand behaviour for super effective marketing, and relishes in simplifying over complicated processes for truly intelligent automated marketing. She’s the founder of Automation Ninjas - Experts in behavioural automation. Expect enthusiasm and a wealth of knowledge – not normalcy.
By Kenda Macdonald | Speaking Events
Would you drink a cocktail made by an AI? So would you? Would you drink a cocktail that an Artificial Intelligence created? The correct answer is: you should at least give it a try because oddly, it was delicious.I think that face says it all. A little while back I was invited by the lovely Richard […]
Continue reading
By Kenda Macdonald | Behaviour , Content Marketing , Engagement Marketing
With January over and February out the way, we’re settling into 2019 now. I find the whole month of January intriguing and each year watch on with fascination, it’s two areas that really interest me: The first is the teeny one second transition between the 31st of December 23:59:59 and the 1st of January 00:00:00. It’s […]
Continue reading
By Kenda Macdonald | Infusionsoft , Keap
Keap ™ vs Infusionsoft ™- what’s the deal?If you’re an Infusionsoft ™ user, you may have seen the following message when you went to log into Infusionsoft™: That explains the gist of it… but if you want a more thorough explanation, you can check out our blog here on it But if you’re curious like me… then you […]
Continue reading
By Kenda Macdonald | Automation , Infusionsoft , Keap
Infusionsoft ™ is now Keap ™Infusionsoft ™ has changed its name to Keap ™. 2019 is a year of big change for many businesses, and it would seem that Infusionsoft ™ is no different. As of the 29th of January 2019, Infusionsoft ™ is officially Keap ™. To be honest… I’m on the fence about the […]
Continue reading
By Kenda Macdonald | Automation , Engagement Marketing , Infusionsoft
If you want your marketing automation campaigns to be a success it takes work. If you were told automation was the magic wand that would solve all your woes then you were horribly mislead. Don’t get me wrong – marketing automation can and does work. We’ve worked with businesses all over the globe who have seen […]
Continue reading
By Kenda Macdonald | Automation , Infusionsoft , Keap
In this episode of The Epic Marketing Show we delve into the awesome and nerdy world of tags in Infusionsoft.No not that kind of tagging, I may be street but I’m not gangsta.Creating tags in Infusionsoft is something of an art form and therefore there are right and wrong ways to do it. That isn’t […]
Continue reading
By Kenda Macdonald | Automation , Behaviour , Content Marketing
This episode of The Epic Marketing Show we talk keeping the customers you worked your nards off trying to win. Rather than letting them wander off. It happens all the time in business: an organisation goes to great effort to deploy lifecycle marketing (of sorts), get their ideal businesses through the door only to abandon them […]
Continue reading
By Kenda Macdonald | Behaviour , Marketing Agony Aunt
In today’s session I help a muddled marketer who is somewhat lost by their customer behaviour. Our agony wracked listener is bewildered by why prospects sign up for things and then never open the email. It’s an age old problem – although the medium has changed the fickle nature of customer behaviour certainly hasn’t. Prospects and customers […]
Continue reading
By Kenda Macdonald | Automation
This week on The Epic Marketing Show we look at the importance of assessing and critiquing your marketing automation campaigns. Because if you don’t take the time to critique your work before you set a campaign live, how do you know if you’re meeting the objective you’ve set yourself? Or whether or not you’ve even set yourself […]
Continue reading
By Kenda Macdonald | Automation , Behaviour , Content Marketing , Engagement Marketing , Lifecycle Marketing , Marketing Agony Aunt
Why do prospects and customers do such odd and illogical things? How do you plan for behaviour with your marketing?And how do you get awesome conversion rates? We hear from a curious marketer whose customers and prospects are behaving a little oddly…Resources from this episode: What are cognitive Biases5 Cognitive Biases you should know aboutFind […]
Continue reading