By Kenda Macdonald | Behaviour
What it is progressive profiling? Progressive profiling is a method of behaviourally segmenting your audience based on their interest and engagement with your content and sales materials. While it sounds like something you’d hear about on a cop drama TV series, it’s actually a really intelligent way to not only get more sales, but create happier customers. It’s […]
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By Kenda Macdonald | Speaking Events
Coming from LitmusWhere do you go to get the best email strategies, best email marketing tips and email best practices? Whether it’s for email design or email strategy? You find the one place where the word email will be said way more than in the previous sentence… you find an email conference. Now I’m a complete and […]
Continue readingBy Kenda Macdonald | Speaking Events
Would you drink a cocktail made by an AI? So would you? Would you drink a cocktail that an Artificial Intelligence created? The correct answer is: you should at least give it a try because oddly, it was delicious.I think that face says it all. A little while back I was invited by the lovely Richard […]
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By Kenda Macdonald | Behaviour , Content Marketing , Engagement Marketing
With January over and February out the way, we’re settling into 2019 now. I find the whole month of January intriguing and each year watch on with fascination, it’s two areas that really interest me: The first is the teeny one second transition between the 31st of December 23:59:59 and the 1st of January 00:00:00. It’s […]
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By Kenda Macdonald | Infusionsoft , Keap
Keap ™ vs Infusionsoft ™- what’s the deal?If you’re an Infusionsoft ™ user, you may have seen the following message when you went to log into Infusionsoft™: That explains the gist of it… but if you want a more thorough explanation, you can check out our blog here on it But if you’re curious like me… then you […]
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By Kenda Macdonald | Automation , Infusionsoft , Keap
What is the new Infusionsoft ™?At the end of last year (2018), innovation led to a little confusion with the introduction a new Infusionsoft™ product. Infusionsoft™ launched a new version of its fabulous sales and marketing software. It was simply referred to as the “new” Infusionsoft ™. But it wasn’t a replacement for the original Infusionsoft. […]
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By Kenda Macdonald | Automation , Engagement Marketing , Infusionsoft
If you want your marketing automation campaigns to be a success it takes work. If you were told automation was the magic wand that would solve all your woes then you were horribly mislead. Don’t get me wrong – marketing automation can and does work. We’ve worked with businesses all over the globe who have seen […]
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By Kenda Macdonald | Automation , Infusionsoft , Keap
In this episode of The Epic Marketing Show we delve into the awesome and nerdy world of tags in Infusionsoft.No not that kind of tagging, I may be street but I’m not gangsta.Creating tags in Infusionsoft is something of an art form and therefore there are right and wrong ways to do it. That isn’t […]
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By Kenda Macdonald | Automation , Behaviour , Content Marketing
This episode of The Epic Marketing Show we talk keeping the customers you worked your nards off trying to win. Rather than letting them wander off. It happens all the time in business: an organisation goes to great effort to deploy lifecycle marketing (of sorts), get their ideal businesses through the door only to abandon them […]
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By Kenda Macdonald | Behaviour , Marketing Agony Aunt
In today’s session I help a muddled marketer who is somewhat lost by their customer behaviour. Our agony wracked listener is bewildered by why prospects sign up for things and then never open the email. It’s an age old problem – although the medium has changed the fickle nature of customer behaviour certainly hasn’t. Prospects and customers […]
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