By Kenda Macdonald | Lead Generation
Lead magnets are the foundation to a strong strategic inbound lead generation strategy. They are the hook that brings your audience in for more. A good lead magnet should not only bring you more leads, but should also focus on engaging and qualifying those leads.Unfortunately, not all lead magnets are created equal – and so […]
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By Kenda Macdonald | Marketing Strategy
Customer onboarding is one of the easiest ways to ensure you have happy consumers that come back for repeat purchases.That repeat purchase is what we’re all chasing as business owners – happy customers that want more!Onboarding helps you achieve this in a simple and efficient way. It works by helping your clients and customers finish […]
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By Kenda Macdonald | Nurture
The psychology behind why nurture increases conversion ratesNurture is the art of educating and adding value to your audience to further your relationship with them. Businesses often put time and effort into Nurture purely because they’ve heard that nurturing their audience can increase conversion rates. And with stats like the following, why wouldn’t you be investing […]
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By Kenda Macdonald | Behaviour & Marketing Psychology
Using Awareness Levels to Increase Your Content and Sales ConversionsRetargeting done properly can massively increase your conversion rates – Google reckons you can sell 50% more than you currently do, with a good retargeting strategy.50% more sales… That’s an extremely sexy statistic. In fact the sexyness doesn’t stop there, here are 6 more retargeting statistics that […]
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By Kenda Macdonald | Lead Generation
Good lead generation is becoming increasingly hard to come by.While good leads are getting harder to get, there seem to be more and more “experts” and “gurus” popping up with all kinds of new age advice on how to generate leads in the new best way possible. Unfortunately, decent lead generation isn’t about the tools, the […]
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By Kenda Macdonald | Behaviour & Marketing Psychology
Why is it so important to get lead magnets right?The most famous marketing quote of all time, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half” – really gets my goat. You see John Wanamaker said that back in the late 1800’s when he founded his extremely successful […]
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By Kenda Macdonald | Behaviour & Marketing Psychology , Content Marketing
“If I give content away, everyone will find out our secrets and they won’t need our help anymore”This is an alarmingly common concern for business owners and content creators. If you give your best stuff away surely they won’t need you? Surely they’ll take what they need and scarper, never to be heard from again?Thankfully, […]
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By Kenda Macdonald | Marketing Automation , Marketing Strategy , Nurture , Sales
“Sales cycle stages” “Sales Pipeline” “Sales Funnels”They all sound… so salesy… They sound like they’re the domain of hardcore Wolf of Wall Street sales lions. I always imagine offices full of suited shiny shoe sales men ready to sell you the blood in your own veins.But in reality every business is making sales. You have […]
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By Kenda Macdonald | Behaviour & Marketing Psychology , Content Marketing , Engagement Marketing , Lifecycle Marketing , Marketing Agony Aunt , Marketing Automation
Living with AnxietyAnxiety makes you feel fearful and out of control. It happens to all of us as part of a natural fight or flight response structured into our makeup for survival. However when you are feeling anxious more often than not, developing physical symptoms and it’s stopping you from contributing to normal activities in […]
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By Kenda Macdonald | Behaviour & Marketing Psychology , Content Marketing , Engagement Marketing , Lifecycle Marketing
How do you keep your head above the noise and keep your mental health in check during this pandemic? We’re joined by the brilliant Alex Massey – best selling author on mental health, depression and anxiety. We discuss what we’re going through collectively as a species, how it’s impacting all of us and how to […]
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