All Posts by Kenda Macdonald

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About the Author

My mission is to help forward-thinking businesses get better quality leads, that convert better for happier customers that spend more. The key to this is combining buyer psychology and marketing automation.

Oct 10

Progressive Profiling: Behavioural Segmentation From Customer Behaviour

By Kenda Macdonald | Behaviour

What it is progressive profiling? Progressive profiling is a method of behaviourally segmenting your audience based on their interest and engagement with your content and sales materials.  While it sounds like something you’d hear about on a cop drama TV series, it’s actually a really intelligent way to not only get more sales, but create happier customers.  It’s […]

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Mar 06

I’ll Be Back South West

By Kenda Macdonald | Speaking Events

Would you drink a cocktail made by an AI? So would you? Would you drink a cocktail that an Artificial Intelligence created? The correct answer is: you should at least give it a try because oddly, it was delicious.I think that face says it all.  A little while back I was invited by the lovely Richard […]

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Mar 04

Why you should ignore the marketing prediction posts and what you should be doing instead…

By Kenda Macdonald | Behaviour , Content Marketing , Engagement Marketing

With January over and February out the way, we’re settling into 2019 now. I find the whole month of January intriguing and each year watch on with fascination, it’s two areas that really interest me: The first is the teeny one second transition between the 31st of December 23:59:59 and the 1st of January 00:00:00. It’s […]

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Infusionsoft vs Keap
Jan 29

Infusionsoft™ vs Keap™: What do you need to know?

By Kenda Macdonald | Automation , Infusionsoft , Keap

What is the new Infusionsoft ™?At the end of last year (2018), innovation led to a little confusion with the introduction a new Infusionsoft™ product.  Infusionsoft™ launched a new version of its fabulous sales and marketing software. It was simply referred to as the “new” Infusionsoft ™. But it wasn’t a replacement for the original Infusionsoft. […]

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How to Succeed with Marketing Automation
Sep 08

How to Succeed with Marketing Automation

By Kenda Macdonald | Automation , Behaviour , Content Marketing , Engagement Marketing , Lifecycle Marketing , Marketing Agony Aunt

How to succeed with marketing automationYour Aunty Kenda is here this week to help you succeed with your marketing automation. This week we have possibly one of the cheekiest requests we’ve ever had. But fortune favours the bold. And so in this episode, I’m going to be spilling the beans on our success methodology.  Letter to […]

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