All Posts by Kenda Macdonald

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Oct 10

Progressive Profiling: Behavioural Segmentation From Customer Behaviour

By Kenda Macdonald | Behaviour

What it is progressive profiling? Progressive profiling is a method of behaviourally segmenting your audience based on their interest and engagement with your content and sales materials.  While it sounds like something you’d hear about on a cop drama TV series, it’s actually a really intelligent way to not only get more sales, but create happier customers.  It’s […]

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Mar 06

I’ll Be Back South West

By Kenda Macdonald | Speaking Events

Would you drink a cocktail made by an AI? So would you? Would you drink a cocktail that an Artificial Intelligence created? The correct answer is: you should at least give it a try because oddly, it was delicious.I think that face says it all.  A little while back I was invited by the lovely Richard […]

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Mar 04

Why you should ignore the marketing prediction posts and what you should be doing instead…

By Kenda Macdonald | Behaviour , Content Marketing , Engagement Marketing

With January over and February out the way, we’re settling into 2019 now. I find the whole month of January intriguing and each year watch on with fascination, it’s two areas that really interest me: The first is the teeny one second transition between the 31st of December 23:59:59 and the 1st of January 00:00:00. It’s […]

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Infusionsoft vs Keap
Jan 29

Infusionsoft™ vs Keap™: What do you need to know?

By Kenda Macdonald | Automation , Infusionsoft , Keap

What is the new Infusionsoft ™?At the end of last year (2018), innovation led to a little confusion with the introduction a new Infusionsoft™ product.  Infusionsoft™ launched a new version of its fabulous sales and marketing software. It was simply referred to as the “new” Infusionsoft ™. But it wasn’t a replacement for the original Infusionsoft. […]

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