Kenda Macdonald is an Automation Ninja. With a background in Forensic Psychology and an affinity for statistics and behaviourally intelligent automation – she’s not your average expert. She’s been living and breathing Infusionsoft since 2011 and has spent over 14 500 hours learning new ways to automate what people think is impossible. She’s a true nerd, and spends her waking hours helping businesses understand behaviour for super effective marketing, and relishes in simplifying over complicated processes for truly intelligent automated marketing. She’s the founder of Automation Ninjas - Experts in behavioural automation. Expect enthusiasm and a wealth of knowledge – not normalcy.
By Kenda Macdonald | Automation , Engagement Marketing , Infusionsoft
If you want your marketing automation campaigns to be a success it takes work. If you were told automation was the magic wand that would solve all your woes then you were horribly mislead. Don’t get me wrong – marketing automation can and does work. We’ve worked with businesses all over the globe who have seen […]
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By Kenda Macdonald | Automation , Infusionsoft
In this episode of The Epic Marketing Show we delve into the awesome and nerdy world of tags in Infusionsoft.No not that kind of tagging, I may be street but I’m not gangsta.Creating tags in Infusionsoft is something of an art form and therefore there are right and wrong ways to do it. That isn’t […]
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By Kenda Macdonald | Automation , Behaviour , Content Marketing
This episode of The Epic Marketing Show we talk keeping the customers you worked your nards off trying to win. Rather than letting them wander off. It happens all the time in business: an organisation goes to great effort to deploy lifecycle marketing (of sorts), get their ideal businesses through the door only to abandon them […]
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By Kenda Macdonald | Behaviour , Marketing Agony Aunt
In today’s session I help a muddled marketer who is somewhat lost by their customer behaviour. Our agony wracked listener is bewildered by why prospects sign up for things and then never open the email. It’s an age old problem – although the medium has changed the fickle nature of customer behaviour certainly hasn’t. Prospects and customers […]
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By Kenda Macdonald | Automation
This week on The Epic Marketing Show we look at the importance of assessing and critiquing your marketing automation campaigns. Because if you don’t take the time to critique your work before you set a campaign live, how do you know if you’re meeting the objective you’ve set yourself? Or whether or not you’ve even set yourself […]
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By Kenda Macdonald | Automation , Behaviour , Content Marketing , Engagement Marketing , Lifecycle Marketing , Marketing Agony Aunt
Why do prospects and customers do such odd and illogical things? How do you plan for behaviour with your marketing?And how do you get awesome conversion rates? We hear from a curious marketer whose customers and prospects are behaving a little oddly…Resources from this episode: What are cognitive Biases5 Cognitive Biases you should know aboutFind […]
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By Kenda Macdonald | Behaviour , Lifecycle Marketing
So you’re implementing lifecycle marketing. Well aren’t you a mutha flippin gangsta?! You’re so gangsta it’s entirely possible you were the person Fatboy Slim wrote Gangsta Trippin about…in 1998. Because he’s also a Timelord… Obscure pop culture references aside making the leap to use lifecyle marketing is a big deal and one you should feel very excited […]
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By Kenda Macdonald | Automation , Behaviour , Content Marketing , Engagement Marketing , Lifecycle Marketing
Build engagement and trust with your audience to create long lasting relationships, and better customers How to improve your engagement and not bang your audience over the head with your offers whenever you need to boost sales.This week’s avid listener has a big embarrassing problem. A marketing content creator that is worried about the content […]
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By Kenda Macdonald | Behaviour , Content Marketing , Engagement Marketing , Lifecycle Marketing
How do you build trust and engagement with your customers and prospects so that you can boost sales? How do you ensure you are welcome in their inboxes? And how do you ensure that you are positioned favourably with your competitors? We hear from a confused and lost listener, who has a big and embarrassing […]
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By Kenda Macdonald | Behaviour , Content Marketing
This episode of The Epic Marketing Show is all about strategy vs tactics. Specifically understanding what the differences are between the two and how to get the most out of them when it comes to your marketing. But of course there’s a lot more to it than that. Your strategy is a lot more than just your […]
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