By Kenda Macdonald | Behaviour & Marketing Psychology , Content Marketing
“If I give content away, everyone will find out our secrets and they won’t need our help anymore”This is an alarmingly common concern for business owners and content creators. If you give your best stuff away surely they won’t need you? Surely they’ll take what they need and scarper, never to be heard from again?Thankfully, […]
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By Kenda Macdonald | Marketing Automation , Marketing Strategy , Nurture , Sales
“Sales cycle stages” “Sales Pipeline” “Sales Funnels”They all sound… so salesy… They sound like they’re the domain of hardcore Wolf of Wall Street sales lions. I always imagine offices full of suited shiny shoe sales men ready to sell you the blood in your own veins.But in reality every business is making sales. You have […]
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By Kenda Macdonald | Behaviour & Marketing Psychology , Content Marketing , Engagement Marketing , Lifecycle Marketing , Marketing Agony Aunt , Marketing Automation
Living with AnxietyAnxiety makes you feel fearful and out of control. It happens to all of us as part of a natural fight or flight response structured into our makeup for survival. However when you are feeling anxious more often than not, developing physical symptoms and it’s stopping you from contributing to normal activities in […]
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By Kenda Macdonald | Behaviour & Marketing Psychology , Content Marketing , Engagement Marketing , Lifecycle Marketing
How do you keep your head above the noise and keep your mental health in check during this pandemic? We’re joined by the brilliant Alex Massey – best selling author on mental health, depression and anxiety. We discuss what we’re going through collectively as a species, how it’s impacting all of us and how to […]
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By Kenda Macdonald | Behaviour & Marketing Psychology , Content Marketing , Lead Generation
“How do I get more leads?” This is the most common question I get asked. In all the Marketing Therapy sessions, speaking engagements, and strategy sessions I’ve done over the years – it comes up as a consistent problem for businesses. Needing more leads and wanting to fill your funnel to boost your sales is often the […]
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By Kenda Macdonald | Behaviour & Marketing Psychology , Content Marketing , Engagement , Engagement Marketing , Nurture
Lead nurturing is an amazingly powerful tool when done successfully. That statement alone could be the end of this blog post, but let’s not simply take my word for it, let’s talk numbers. What if I said you could do one thing and double your campaign performance? And by double I mean a 231% increase in […]
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By Kenda Macdonald | Behaviour & Marketing Psychology
What is progressive profiling? Progressive profiling is a method of behaviourally segmenting your audience based on their interest and engagement with your content and sales materials. While it sounds like something you’d hear about on a cop drama TV series, it’s actually a really intelligent way to not only get more sales, but create happier customers. It’s a […]
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By Kenda Macdonald | Speaking Events
Coming from LitmusWhere do you go to get the best email strategies, best email marketing tips and email best practices? Whether it’s for email design or email strategy? You find the one place where the word email will be said way […]
Continue readingBy Kenda Macdonald | Speaking Events
Would you drink a cocktail made by an AI? So would you? Would you drink a cocktail that an Artificial Intelligence created? The correct answer is: you should at least give it a try because oddly, it was delicious.I think that face says it all. A little while back I was invited by the lovely Richard Norton […]
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By Kenda Macdonald | Behaviour & Marketing Psychology , Content Marketing , Engagement Marketing
With January over and February out the way, we’re settling into 2019 and the marketing predictions are rolling in. I find the whole month of January intriguing and each year watch on with fascination, it’s two areas that really interest me: The first is the teeny one second transition between the 31st of December 23:59:59 and […]
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