All Posts by Kenda Macdonald

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About the Author

Kenda Macdonald is an Automation Ninja. With a background in Forensic Psychology and an affinity for statistics and behaviourally intelligent automation – she’s not your average expert. She’s been living and breathing Infusionsoft since 2011 and has spent over 14 500 hours learning new ways to automate what people think is impossible. She’s a true nerd, and spends her waking hours helping businesses understand behaviour for super effective marketing, and relishes in simplifying over complicated processes for truly intelligent automated marketing. She’s the founder of Automation Ninjas - Experts in behavioural automation. Expect enthusiasm and a wealth of knowledge – not normalcy.

The Epic Marketing Show - What is Engagement Marketing featured image
Jul 11

The Epic Marketing Show – What is Engagement Marketing?

By Kenda Macdonald | Behaviour , Content Marketing , Engagement Marketing

Welcome to the latest episode of The Epic Marketing Show! This week I talk about engagement marketing. As it’s name suggests it’s all about engaging your prospects and clients, simple right? Well not exactly. Unlike a lot of the other approaches we advocate, engagement marketing is a strategy. That means when you get it right it leads […]

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The Epic Marketing Show - What is Infusionsoft
Jun 28

The Epic Marketing Show – What is Infusionsoft?

By Kenda Macdonald | Automation , Infusionsoft , Keap

Infusionsoft is awesome. If we didn’t think so we wouldn’t have spent all that time becoming one of Infusionsoft Software Inc’s leading certified partners. It’s awesome because Infusionsoft is specifically designed for small businesses. Because small businesses underpin every economy in the world, we think that makes the platform pretty rad too. The reason for that is […]

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5 Things we Loved about SMX London - featured image
Jun 14

5 Things we loved about SMX London

By Kenda Macdonald | Speaking Events

What it isSMX is a worldwide series of Search Marketing Conferences. Sounds like super nerdy stuff right – well you’d be correct in assuming that. But it’s important stuff. SMX incorporates SEO (Search Engine Optimisation), SEM (Search Engine Marketing) and a touch of Online Marketing – covering both advanced and beginner levels.  What it all boils […]

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The Epic Marketing Show - What is Marketing Automation
Jun 13

The Epic Marketing Show – What is Marketing Automation?

By Kenda Macdonald | Automation , Infusionsoft

Marketing Automation is our jam. It’s the shizniz. It represents an Earth shatteringly huge opportunity for every business in the world to communicate more effectively with their audience. Marketing automation can impact small businesses in the same way Microsoft’s Windows and Office did in the 80s and 90s. Windows and Office were major game changers because it […]

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