By Lucy Barfoot | Content Marketing , Marketing Automation
Data in your business. The list of things you could be tracking is massive. The list of what’s not important to track is also massive. Filtering out what’s important aside, you could kill yourself with the numbers if you try and start tracking everything your business would benefit from tracking. Don’t do it to yourself. Take things chunk by […]
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By Lucy Barfoot | Marketing Strategy , Nurture
Unless you have an onboarding campaign in place, there is very often a lull in excitement after your customer makes a purchase. Customers get excited when they buy, and that excitement peak will wane. I bet you’ve felt it as a consumer… It felt like the red carpet was all rolled out for us before we became […]
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By Lucy Barfoot | Lead Generation
What is a Lead Magnet?Let’s quickly dip into the basics. Lead magnet consumers are leads (aka people) who come onto your email list from consuming information you’re putting out there in the world.A lead magnet is a literal magnet for those leads. And if you’re offering a great lead magnet, they are going to be HOT […]
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By Lucy Barfoot | Content Marketing
I’m laying out how to create a powerful blog content plan. A lot of people don’t know where to start with a blog content pan. A lot of our clients don’t have one, and their reasoning is that ‘they don’t need one’ – yet they’re voicing disappointment at not showing up in search results, not seeing […]
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By Lucy Barfoot | Behaviour & Marketing Psychology , Content Marketing
You’re blogging, right?We really believe that content is KING. If you’re running a business then blogging is a powerful route to people finding you and you need to be able to measure your blog performance to succeed. Your content can position you as the voice which answers questions which help your audience. Your blogs need to be […]
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By Lucy Barfoot | Behaviour & Marketing Psychology , Content Marketing , Engagement , Engagement Marketing
If you already invest time in creating and sending out an email newsletter, I want you to make it rock solid. Let’s make it ultra engaging and a treat to read. I want you creating the type of newsletter that people look forward to landing in their inbox. And if you don’t currently send newsletters […]
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By Lucy Barfoot | Behaviour & Marketing Psychology , Content Marketing
How are you performing on the socials? Do you look at the stats? Do you take action based on the stats? What does your brand feel like on the social platforms? 4 big questions for you there. Your social platforms should be where engagement happens, where you show your personality and where people interact with you. […]
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By Lucy Barfoot | Behaviour & Marketing Psychology , Content Marketing
This blog is about the calls to action you use within your content… Whether that’s your email content, your social content or your website content. We’re talking about CTAs to use in the places you sit online, where your audience is consuming your content. We want to specifically assist you in creating awesome CTAs for the […]
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By Lucy Barfoot | Behaviour & Marketing Psychology , Infusionsoft & Keap , Marketing Automation
I’ve got a bit of a thing about email signatures. I’ve seen them a little overlooked (Boring! Faceless! Underwhelming) and I’ve seen them over engineered (All the colours! Too much information! Weirdly formatted!). If you’re using Infusionsoft by Keap then hopefully you have yours set up and your email signature gives a little info about you […]
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By Lucy Barfoot | Behaviour & Marketing Psychology , Content Marketing
Should you tweak your old blogs for SEO?Why does tweaking your blogs for SEO matter?I have a prediction: You’ve got a blog. You either very rarely or never tweak your blog content. All of your scheduled blog content time is focussed on creating new content for your blog.It’s rare for you to read over your past posts, […]
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