All Posts by Lucy Barfoot

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Jan 21

What are UTMs and why should you add them to your email links?

By Lucy Barfoot | Content Marketing , Marketing Automation

Data in your business. The list of things you could be tracking is massive. The list of what’s not important to track is also massive. Filtering out what’s important aside, you could kill yourself with the numbers if you try and start tracking everything your business would benefit from tracking. Don’t do it to yourself. Take things chunk by […]

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How to Create Your Infusionsoft by Keap Email signature
Jan 28

How to Create Your Infusionsoft by Keap Email signature

By Lucy Barfoot | Behaviour & Marketing Psychology , Infusionsoft & Keap , Marketing Automation

I’ve got a bit of a thing about email signatures. I’ve seen them a little overlooked (Boring! Faceless! Underwhelming) and I’ve seen them over engineered (All the colours! Too much information! Weirdly formatted!).  If you’re using Infusionsoft by Keap then hopefully you have yours set up and your email signature gives a little info about you […]

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