By Lucy Barfoot | Behaviour
We’re bombarded with email. It’s fast, it’s a distraction. Emails interrupt, but they also connect. They focus us. They bond us. We use them for powerful, direct communication. We use them for nurturing leads, we use them to sell. Research from Campaign Monitor shows that email marketing produces 174% more conversions than social media. It makes sense […]
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By Lucy Barfoot | Behaviour
Why should you have one, and what should it contain? A Long Term Nurture email campaign is an automated sequence of emails, triggered by someone joining your list, which delivers value-add emails. It should be considered as one of any business’ customer engagement strategies. In this blog, I’ll be encouraging you to have a Long Term Nurture campaign […]
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By Lucy Barfoot | Behaviour
Reading – a surefire way to stuff valuable insight into your brain. If you’re new to marketing, the time is NOW. You want to fill your brain with insight from experts. You want to get ahead of the curve and fuel this career move, or career beginning – whatever stage you’re at. In fact, the time is […]
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By Lucy Barfoot | Behaviour
Emojis in subject lines draw attention. They stand out in a bit of a dull world. Let’s admit it – inboxes can be pretty dull. Depending on how strict you are at keeping to ‘Inbox Zero’, a lot of emails get scan-read and lost in the mix of unopened mail. If you’re looking to increase your open rates, […]
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By Lucy Barfoot | Automation , Behaviour , Content Marketing , Engagement Marketing
What is an indoctrination or welcome email sequence?One of the most simple email marketing campaigns we suggest creating is an Indoctrination or welcome series. Read on to find out the why, the how and the content you should include in your ‘ultimate hello’. An indoctrination campaign is a welcome campaign for your prospects. A hearty hello. We […]
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By Lucy Barfoot | Automation , Behaviour , Content Marketing , Engagement Marketing , Infusionsoft
Imagine you have an email ready to send out to your list. Maybe you’re telling them about a new exciting thing you’re up to, perhaps you’re signposting them to a brand new piece of content – be that a video on your youtube channel or a .PDF download which will be of use to them. […]
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By Lucy Barfoot | Speaking Events
Europe’s leading marketing event? YES. The B2B Marketing expo brings together UK and Europe’s winning marketers, tech providers, solution providers and software companies. There are thousands of businesses in attendance and a tonne of interesting seminars and talks to attend. The Ninja team trotted over to London in March for our 2nd year exhibiting. For […]
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By Lucy Barfoot | Infusionsoft
Infusionsoft Campaign Builder best practice – is it time to critique and tweak your campaigns?Ooo this is going to be useful! We’re going to run through some super useful campaign building best practice for you today. Here in this blog post you’ll find the whys and wherefores. A little note on thinking aheadWhen you’re building […]
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By Lucy Barfoot | Behaviour , Content Marketing , Engagement Marketing
Generating leads and capturing actionable data about those leads is becoming increasingly difficult. In the wake of the Cambridge Analytica scandal people are naturally more suspicious of businesses asking for data. Even promises that data is stored on secure servers and only held with the owner’s permission holds less and less weight. It’s understandable. Over the last […]
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By Lucy Barfoot | Behaviour
Bananas. Yellow, curvy, botanically a berry and produced by several kinds of large herbaceous flowering plants in warm and sunny places. And delicious. I am pro bananas. So if you’re a banana hater, look away now because it’s all about to get a little bit gushy.To me they are the king of the fruits – sorry pineapples. They […]
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