All Posts by Lucy Barfoot

About the Author

Apr 27

Email Newsletter Tips

By Lucy Barfoot | Behaviour

If you already invest time in creating and sending out an email newsletter, I want you to make it rock solid. Let’s make it ultra engaging and a treat to read. I want you creating the type of newsletter that people look forward to landing in their inbox. And if you don’t currently send newsletters […]

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Mar 30

How To Conduct A Social Media Audit

By Lucy Barfoot | Behaviour

How are you performing on the socials? Do you look at the stats? Do you take action based on the stats? What does your brand feel like on the social platforms? 4 big questions for you there. Your social platforms should be where engagement happens, where you show your personality and where people interact with you. […]

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Mar 02

How to create a powerful call to action

By Lucy Barfoot | Behaviour

This blog is about the calls to action you use within your content… Whether that’s your email content, your social content or your website content. We’re talking about CTAs to use in the places you sit online, where your audience is consuming your content. We want to specifically assist you in creating awesome CTAs for the […]

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optimise for SEO
Jan 06

How to optimize blog posts for SEO

By Lucy Barfoot | Behaviour

Should you tweak your old blogs for SEO?Why does tweaking your blogs for SEO matter?I have a prediction: You’ve got a blog. You either very rarely or never tweak your blog content. All of your scheduled blog content time is focussed on creating new content for your blog.It’s rare for you to read over your past posts, […]

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email signature
Dec 02

How to WOW with your email signature

By Lucy Barfoot | Behaviour

We’re bombarded with email. It’s fast, it’s a distraction. Does your email signature really matter?Emails interrupt, but they also connect. They focus us. They bond us. We use them for powerful, direct communication. We use them for nurturing leads, we use them to sell. Research from Campaign Monitor shows that email marketing produces 174% more […]

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Why use emojis in subject lines
Aug 19

Why use Emojis in email subject lines?

By Lucy Barfoot | Behaviour

Emojis in subject lines draw attention. They stand out in a bit of a dull world.  Let’s admit it – inboxes can be pretty dull.  Depending on how strict you are at keeping to ‘Inbox Zero’, a lot of emails get scan-read and lost in the mix of unopened mail.  If you’re looking to increase your open rates, […]

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Jul 24

What Should Every Welcome or Indoctrination Email Series Contain?

By Lucy Barfoot | Automation , Behaviour , Content Marketing , Engagement Marketing

What is an indoctrination or welcome email sequence?One of the most simple email marketing campaigns we suggest creating is an Indoctrination or welcome series. Read on to find out the why, the how and the content you should include in your ‘ultimate hello’.  An indoctrination campaign is a welcome campaign for your prospects. A hearty hello.  We […]

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