All Posts by Lucy Barfoot

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Dec 02

How to WOW with your email signature

By Lucy Barfoot | Behaviour

We’re bombarded with email. It’s fast, it’s a distraction. Emails interrupt, but they also connect. They focus us. They bond us. We use them for powerful, direct communication. We use them for nurturing leads, we use them to sell. Research from Campaign Monitor shows that email marketing produces 174% more conversions than social media. It makes sense […]

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Oct 22

What is a Long term Nurture email campaign?

By Lucy Barfoot | Behaviour

Why should you have one, and what should it contain? A Long Term Nurture email campaign is an automated sequence of emails, triggered by someone joining your list, which delivers value-add emails.  It should be considered as one of any business’ customer engagement strategies.  In this blog, I’ll be encouraging you to have a Long Term Nurture campaign […]

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Why use emojis in subject lines
Aug 19

Why use Emojis in email subject lines?

By Lucy Barfoot | Behaviour

Emojis in subject lines draw attention. They stand out in a bit of a dull world.  Let’s admit it – inboxes can be pretty dull.  Depending on how strict you are at keeping to ‘Inbox Zero’, a lot of emails get scan-read and lost in the mix of unopened mail.  If you’re looking to increase your open rates, […]

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Jul 24

What Should Every Welcome or Indoctrination Email Series Contain?

By Lucy Barfoot | Automation , Behaviour , Content Marketing , Engagement Marketing

What is an indoctrination or welcome email sequence?One of the most simple email marketing campaigns we suggest creating is an Indoctrination or welcome series. Read on to find out the why, the how and the content you should include in your ‘ultimate hello’.  An indoctrination campaign is a welcome campaign for your prospects. A hearty hello.  We […]

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Dec 18

How to use Quizzes to Generate Leads

By Lucy Barfoot | Behaviour , Content Marketing , Engagement Marketing

Generating leads and capturing actionable data about those leads is becoming increasingly difficult. In the wake of the Cambridge Analytica scandal people are naturally more suspicious of businesses asking for data. Even promises that data is stored on secure servers and only held with the owner’s permission holds less and less weight. It’s understandable. Over the last […]

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