All Posts by Lucy Barfoot

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3 welcome email examples
May 20

3 Welcome Email Examples

By Lucy Barfoot | Content Marketing

A welcome campaign is quite an integral piece of email marketing. This is the place it all begins. These emails are where relationships and trust is built. In this blog, I’m looking at examples of the first welcome email different companies send in their welcome email series. You’ll get to see what that first email looks […]

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Jan 21

What are UTMs and why should you add them to your email links?

By Lucy Barfoot | Content Marketing , Marketing Automation

Data in your business. The list of things you could be tracking is massive. The list of what’s not important to track is also massive. Filtering out what’s important aside, you could kill yourself with the numbers if you try and start tracking everything your business would benefit from tracking. Don’t do it to yourself. Take things chunk by […]

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