By Lucy Barfoot | Nurture
Follow up has a hard core role to play in the sales process.The marketing term ‘follow up’ can cover everything that happens from the moment someone joins your list all the way through to when they buy your product or service.It’s a bit of a catch-all term, but we can broadly describe it like this: Follow […]
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By Lucy Barfoot | Content Marketing
A welcome campaign is quite an integral piece of email marketing. This is the place it all begins. These emails are where relationships and trust is built. In this blog, I’m looking at examples of the first welcome email different companies send in their welcome email series. You’ll get to see what that first email looks […]
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By Lucy Barfoot | Content Marketing
Whether you currently send an email newsletter, or you’re thinking about creating one for your business, I think it would be super valuable for you to look at some examples of email newsletters to get a feel of what works and what doesn’t.In this blog, I will be sharing three newsletter examples that people I […]
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By Lucy Barfoot | Content Marketing , Marketing Automation
Data in your business. The list of things you could be tracking is massive. The list of what’s not important to track is also massive. Filtering out what’s important aside, you could kill yourself with the numbers if you try and start tracking everything your business would benefit from tracking. Don’t do it to yourself. Take things chunk by […]
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By Lucy Barfoot | Marketing Strategy , Nurture
Unless you have an onboarding campaign in place, there is very often a lull in excitement after your customer makes a purchase. Customers get excited when they buy, and that excitement peak will wane. I bet you’ve felt it as a consumer… It felt like the red carpet was all rolled out for us before we became […]
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By Lucy Barfoot | Lead Generation
What is a Lead Magnet?Let’s quickly dip into the basics. Lead magnet consumers are leads (aka people) who come onto your email list from consuming information you’re putting out there in the world.A lead magnet is a literal magnet for those leads. And if you’re offering a great lead magnet, they are going to be HOT […]
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By Lucy Barfoot | Content Marketing
I’m laying out how to create a powerful blog content plan. A lot of people don’t know where to start with a blog content pan. A lot of our clients don’t have one, and their reasoning is that ‘they don’t need one’ – yet they’re voicing disappointment at not showing up in search results, not seeing […]
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By Lucy Barfoot | Behaviour & Marketing Psychology , Content Marketing
You’re blogging, right?We really believe that content is KING. If you’re running a business then blogging is a powerful route to people finding you and you need to be able to measure your blog performance to succeed. Your content can position you as the voice which answers questions which help your audience. Your blogs need to be […]
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By Lucy Barfoot | Behaviour & Marketing Psychology , Content Marketing , Engagement , Engagement Marketing
If you already invest time in creating and sending out an email newsletter, I want you to make it rock solid. Let’s make it ultra engaging and a treat to read. I want you creating the type of newsletter that people look forward to landing in their inbox. And if you don’t currently send newsletters […]
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By Lucy Barfoot | Behaviour & Marketing Psychology , Content Marketing
How are you performing on the socials? Do you look at the stats? Do you take action based on the stats? What does your brand feel like on the social platforms? 4 big questions for you there. Your social platforms should be where engagement happens, where you show your personality and where people interact with you. […]
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