By Lucy Barfoot | Behaviour
If you already invest time in creating and sending out an email newsletter, I want you to make it rock solid. Let’s make it ultra engaging and a treat to read. I want you creating the type of newsletter that people look forward to landing in their inbox. And if you don’t currently send newsletters […]
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By Lucy Barfoot | Behaviour
How are you performing on the socials? Do you look at the stats? Do you take action based on the stats? What does your brand feel like on the social platforms? 4 big questions for you there. Your social platforms should be where engagement happens, where you show your personality and where people interact with you. […]
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By Lucy Barfoot | Behaviour
This blog is about the calls to action you use within your content… Whether that’s your email content, your social content or your website content. We’re talking about CTAs to use in the places you sit online, where your audience is consuming your content. We want to specifically assist you in creating awesome CTAs for the […]
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By Lucy Barfoot | Behaviour
I’ve got a bit of a thing about email signatures. I’ve seen them a little overlooked (Boring! Faceless! Underwhelming) and I’ve seen them over engineered (All the colours! Too much information! Weirdly formatted!). If you’re using Infusionsoft by Keap then hopefully you have yours set up and your email signature gives a little info about you […]
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By Lucy Barfoot | Behaviour
Should you tweak your old blogs for SEO?Why does tweaking your blogs for SEO matter?I have a prediction: You’ve got a blog. You either very rarely or never tweak your blog content. All of your scheduled blog content time is focussed on creating new content for your blog.It’s rare for you to read over your past posts, […]
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By Lucy Barfoot | Behaviour
We’re bombarded with email. It’s fast, it’s a distraction. Does your email signature really matter?Emails interrupt, but they also connect. They focus us. They bond us. We use them for powerful, direct communication. We use them for nurturing leads, we use them to sell. Research from Campaign Monitor shows that email marketing produces 174% more […]
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By Lucy Barfoot | Behaviour
How to engage with the people on your email list? We’ve all been there. You sign up to an email list, but never hear from them again! What happens then? You forget about them. This is not good news for a business. If you’e gone to the effort, and overcome the barriers of capturing an email […]
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By Lucy Barfoot | Behaviour
Reading – a surefire way to stuff valuable insight into your brain. If you’re new to marketing, the time is NOW. You want to fill your brain with insight from experts. You want to get ahead of the curve and fuel this career move, or career beginning – whatever stage you’re at. In fact, the time is […]
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By Lucy Barfoot | Behaviour
Emojis in subject lines draw attention. They stand out in a bit of a dull world. Let’s admit it – inboxes can be pretty dull. Depending on how strict you are at keeping to ‘Inbox Zero’, a lot of emails get scan-read and lost in the mix of unopened mail. If you’re looking to increase your open rates, […]
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By Lucy Barfoot | Automation , Behaviour , Content Marketing , Engagement Marketing
What is an indoctrination or welcome email sequence?One of the most simple email marketing campaigns we suggest creating is an Indoctrination or welcome series. Read on to find out the why, the how and the content you should include in your ‘ultimate hello’. An indoctrination campaign is a welcome campaign for your prospects. A hearty hello. We […]
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