All Posts by Lucy Barfoot

About the Author

Lucy is out creative director although that doesn’t really cover the many hats she wears. In addition to looking after all the design and creative for Ninjas Lucy works directly with some of our clients helping them to identify their objectives and devise campaigns that convert. As something of a serial entrepreneur herself, Lucy understands all to well the challenges facing small businesses and applies her experience to helping clients achieve the best results through bigger thinking. Her positive outlook and creative nature makes her ideally suited to her role. Lucy is happiest when she’s being creative so when she’s not Ninjaring Lucy potters with pottery, paints, spends time with her family and friends and gets out into the wilderness with Dusty the dog.

Jul 24

What Should Every Welcome or Indoctrination Email Series Contain?

By Lucy Barfoot | Automation , Behaviour , Content Marketing , Engagement Marketing

 One of the most simple campaigns we suggest creating is an Indoctrination. Read on to find out the why, the how and the content you should include in your ‘ultimate hello’. In a nutshell An indoctrination campaign is a welcome campaign for your prospects. A hearty hello.  We like the word indoctrination as a healthy welcome campaign should […]

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Dec 18

How to use Quizzes to Generate Leads

By Lucy Barfoot | Behaviour , Content Marketing , Engagement Marketing

Generating leads and capturing actionable data about those leads is becoming increasingly difficult. In the wake of the Cambridge Analytica scandal people are naturally more suspicious of businesses asking for data. Even promises that data is stored on secure servers and only held with the owner’s permission holds less and less weight. It’s understandable. Over the last […]

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