All Posts by Lucy Barfoot

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How to build an Infusionsoft by Keap email signature
Jan 28

How to Create Your Infusionsoft by Keap Email signature

By Lucy Barfoot | Behaviour & Marketing Psychology , Infusionsoft & Keap , Marketing Automation

I’ve got a bit of a thing about email signatures. I’ve seen them a little overlooked (Boring! Faceless! Underwhelming) and I’ve seen them over engineered (All the colours! Too much information! Weirdly formatted!).  If you’re using Infusionsoft by Keap then hopefully you have yours set up and your email signature gives a little info about you […]

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email signature
Dec 02

How to WOW with your email signature

By Lucy Barfoot | Behaviour & Marketing Psychology , Content Marketing , Engagement , Engagement Marketing

We’re bombarded with email. It’s fast, it’s a distraction. Does your email signature really matter?Emails interrupt, but they also connect. They focus us. They bond us. We use them for powerful, direct communication. We use them for nurturing leads, we use them to sell. Research from Campaign Monitor shows that email marketing produces 174% more […]

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