All Posts by Mel Foster

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Dec 04

How to use email broadcasts

By Mel Foster | Implementation

We send email broadcasts because they are convenient, quick and great for engagement (when done right!).But what is an email broadcast? An email broadcast is a single email that is sent to an entire list of people at the same time. Often referred to as a ‘blast’ unless you’re segmenting effectively (which you should be!).A broadcast […]

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Aug 17

Create a re engagement campaign

By Mel Foster | Infusionsoft & Keap

Re-engagement campaigns are gold dust – if you know when and how to use them effectively.Why do I need a re-engagement campaign?A huge number of emails hit your customers’ inboxes each day. There is so much competition for your list’s attention. It’s inevitable that a percentage of your list will stop engaging with your marketing […]

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