All Posts by Michael Macdonald

About the Author

Infusionsoft Update May 2020
May 12

Infusionsoft update May 2020

By Michael Macdonald | Infusionsoft & Keap

Keap are constantly improving and updating Infusionsoft, and are dedicated to helping small businesses succeed with their awesome marketing automation platform. Over the years it has grown from a simple email responder, (the original and still the best) to an all in one sales and marketing powerhouse that has a built in shopping cart, referral partner […]

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Mar 16

Marketing Automation for Virtual Events

By Michael Macdonald | Behaviour & Marketing Psychology , Infusionsoft & Keap , Marketing Automation , Marketing Strategy

This blog will give  you an overview of how your business can use marketing automation to launch, deliver and follow up on a virtual event. It will help you understand how to make it easy for your customers to express their interest, sign up, receive updates and reminders, see replays and receive targeted and customised follow […]

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Nov 18

Marketing Automation for E-Commerce

By Michael Macdonald | Behaviour & Marketing Psychology , Marketing Automation

Selling online and creating a great customer journey with automated, personalised follow ups for higher customer lifetime value​This is the second instalment in the ‘Marketing Automation For… ‘ series.What is Marketing Automation?The first blog in this series outlines some of the things that Marketing Automation can improve in your business.  Marketing is no longer just glitter, it’s […]

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Jul 10

How to get more leads – fill your funnel and fuel your flywheel

By Michael Macdonald | Behaviour & Marketing Psychology , Content Marketing , Lifecycle Marketing , Marketing Automation

How to get more leads – fill your funnel and fuel your flywheelSuccessful lead generation for SME’s, all used in our business, or our client’s businesses with proven results.​“While creating content is great—and you should be doing it—consumers don’t want just any content. They want personalised content, information that’s relevant and unique to them in […]

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Jun 26

Email deliverability and inbox placement

By Michael Macdonald | Behaviour & Marketing Psychology

You have more power than you thinkHow are your emails performing?  Great?  Awesome?  Not bad?  Rubbish?  Don’t know?  These are all common answers from small businesses that we interview when we get on a Marketing Therapy Session with them. You want to be getting the most from your email list. There’s no point having a list if they don’t get your emails, […]

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