All Posts by Michael Macdonald

About the Author

Mike - aka the Bearded Ninja - is a director at Automation Ninjas. Amongst his many hats he looks after some of our most complex client campaigns, the company finances and makes sure his fellow Ninja are supported in all the ways so they can do a great job for our clients. He also supports Kenda in developing the business so our products and services deliver what our clients need. Despite Mike’s horticultural background he is every bit the automation expert with literally thousands of Infusionsoft hours under his belt. Like Kenda, much of his time is dedicated to helping our clients achieve greatness. In his own time Mike tends to his garden and can be found listening to hardcore metal, drum and bass and Beethoven.

Jul 10

How to get more leads – fill your funnel and fuel your flywheel

By Michael Macdonald | Automation , Behaviour , Content Marketing , Lifecycle Marketing

How to get more leads – fill your funnel and fuel your flywheelSuccessful lead generation for SME’s, all used in our business, or our client’s businesses with proven results.​“While creating content is great—and you should be doing it—consumers don’t want just any content. They want personalised content, information that’s relevant and unique to them in […]

Continue reading
Jun 26

Email deliverability and inbox placement

By Michael Macdonald | Behaviour

You have more power than you think.How are your emails performing?  Great?  Awesome?  Not bad?  Rubbish?  Don’t know?  These are all common answers from small businesses that we interview when we get on a Marketing Therapy Session with them. You want to be getting the most from your email list. There’s no point having a list if they don’t get your emails, […]

Continue reading
Customer Life Time Value
Aug 10

Getting more from your customers – Customer Lifetime Value

By Michael Macdonald | Behaviour , Content Marketing , Engagement Marketing , Lifecycle Marketing

What’s the secret to customers that buy time and time again, are super loyal, and turn to you for EVERYTHING they need within your niche?  We hear from a lass looking for customer connections that last.  Learn how to go about getting customers for life, my favourite statistics on customer life time value, how to […]

Continue reading