All Posts by Michael Macdonald

About the Author

Jul 10

How to get more leads – fill your funnel and fuel your flywheel

By Michael Macdonald | Automation , Behaviour , Content Marketing , Lifecycle Marketing

How to get more leads – fill your funnel and fuel your flywheelSuccessful lead generation for SME’s, all used in our business, or our client’s businesses with proven results.​“While creating content is great—and you should be doing it—consumers don’t want just any content. They want personalised content, information that’s relevant and unique to them in […]

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Jun 26

Email deliverability and inbox placement

By Michael Macdonald | Behaviour

You have more power than you think.How are your emails performing?  Great?  Awesome?  Not bad?  Rubbish?  Don’t know?  These are all common answers from small businesses that we interview when we get on a Marketing Therapy Session with them. You want to be getting the most from your email list. There’s no point having a list if they don’t get your emails, […]

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Customer Life Time Value
Aug 10

Getting more from your customers – Customer Lifetime Value

By Michael Macdonald | Behaviour , Content Marketing , Engagement Marketing , Lifecycle Marketing

What’s the secret to customers that buy time and time again, are super loyal, and turn to you for EVERYTHING they need within your niche?  We hear from a lass looking for customer connections that last.  Learn how to go about getting customers for life, my favourite statistics on customer life time value, how to […]

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