All Posts by Michael Macdonald

About the Author

Jan 13

Marketing Automation for B2B

By Michael Macdonald | Behaviour

Marketing automation – For some it’s just email marketing, or a monthly newsletter. For others, it’s the core of their business, providing lead capture across different platforms, segmenting leads into highly targeted pools, allowing the sales team to know when to make the call, and the marketing team to send focussed and relevant messaging at […]

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Nov 18

Marketing Automation for E-Commerce

By Michael Macdonald | Automation , Behaviour

Selling online and creating a great customer journey with automated, personalised follow ups for higher customer lifetime value​This is the second instalment in the ‘Marketing Automation For… ‘ series.What is Marketing Automation?The first blog in this series outlines some of the things that Marketing Automation can improve in your business.  Marketing is no longer just glitter, it’s […]

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Jul 10

How to get more leads – fill your funnel and fuel your flywheel

By Michael Macdonald | Automation , Behaviour , Content Marketing , Lifecycle Marketing

How to get more leads – fill your funnel and fuel your flywheelSuccessful lead generation for SME’s, all used in our business, or our client’s businesses with proven results.​“While creating content is great—and you should be doing it—consumers don’t want just any content. They want personalised content, information that’s relevant and unique to them in […]

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Jun 26

Email deliverability and inbox placement

By Michael Macdonald | Behaviour

You have more power than you think.How are your emails performing?  Great?  Awesome?  Not bad?  Rubbish?  Don’t know?  These are all common answers from small businesses that we interview when we get on a Marketing Therapy Session with them. You want to be getting the most from your email list. There’s no point having a list if they don’t get your emails, […]

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Customer Life Time Value
Aug 10

Getting more from your customers – Customer Lifetime Value

By Michael Macdonald | Behaviour , Content Marketing , Engagement Marketing , Lifecycle Marketing

What’s the secret to customers that buy time and time again, are super loyal, and turn to you for EVERYTHING they need within your niche? We hear from a lass looking for customer connections that last. Learn how to go about getting customers for life, my favourite statistics on customer life time value, how to go about […]

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