How does your marketing automation strategy look? Are you getting overwhelmed by all the processes you’re being told to implement so that it’s a success? 

Marketing automation is a catch-all term that encompasses the tools and platforms you need for more effective marketing. Allowing you to schedule emails and social posts, create tasks for the team, segment your list, create follow up sequences, give you reports on vital KPI’s, create Facebook audiences for your ads, update your CRM with hot leads, simplify your sales process and even take payments.

That’s a whole lotta stuff!

It's the lynchpin of your marketing activity that allows you to up your productivity, whilst freeing up some valuable time. 

In a nutshell, a great behavioural marketing automation strategy can help you build, deliver and schedule an ideal customer journey.  If you are into the whole automation game, then hop over to ‘What is Behavioural Marketing Automation?’ and some detailed insights. 

The thing is, even once you understand marketing automation, you might have no idea where to begin. Sometimes you just need to get s**t done, but you also need a helping hand to make sure you do it right.

That’s where we come in….

In this blog, we’re going to dig into everything you need to know about our Marketing Automation Domination (MAD) project to figure out whether it’s the right service for you. 

What exactly is Marketing Automation Domination?

Marketing Automation Domination (also known as MAD), is our flagship, 6-month project, that has been handcrafted over years to help you design and implement your perfect automated customer journey. 

We’ve perfected this project by building our own marketing automation strategy and working with clients to create and implement theirs. 

It’s all about giving you the best competitive advantage with a supreme behavioural journey.

You may already have some marketing automation platforms for your business. Perhaps you use them really well and are getting great results. 

However, if you are reading this then the chances are that you don’t utilise the tools you already have. In fact, you might only remember about that email marketing service, or CRM that you have when you check your bank and notice another subscription payment has been taken. 

Marketing automation can have a HUGE impact on your business. Our job with MAD is to help you unleash the power of marketing automation. 

We’ll audit the effectiveness of what you already have (if applicable), and will create a plan that integrates with your existing processes and systems, optimising and improving what’s in place where appropriate. 

And if you don’t have anything in place then don’t worry we’ll help you build and implement a solid marketing automation strategy. 

What are the main objectives of MAD? How will it support your marketing automation strategy?

The main objective of the MAD programme is to create and implement a behaviourally based customer journey, in order to give you a cutting edge competitive advantage. 

But this isn’t a surface level programme.

No, we like to dig deep. And so the MAD programme encompasses a whole range of mini-tasks to help us reach the main objective. These tasks include:

• Auditing, critiquing and analysis of existing content and journeys
• A full customer journey roadmap
• Data-driven and SEO rich content plans
• Action plans for campaign implementation
• Access to our best practices and template archives
• Flowcharts galore
• Content creation and/or optimisation
• Data analysis, interpretation and reporting
• Customer lifetime value analysis and optimisation
• Specific campaign planning and creation 
• Automation set up, implementation and training

You might need help with every single aspect of your customer journey, or you might just want to cherry-pick parts to supplement your current customer journey. 

Either way, we can help you understand what you have and what you need to have to move forward.

Why did we decide to offer the MAD Project in the first place?

To truly dominate your marketing automation, you need a solid goal, a robust strategy, a bomb-proof plan to deliver that strategy, and people with experience and creativity to make it all happen. Oh, and someone to make sure that you actually get it done. 

As great as all of our mini projects are, sometimes you need the whole shebang, the full works. And that is exactly what MAD does for you. 

It’s an all-encompassing project that covers everything you need to get your customer journey and marketing automation nailed. 

Related content: Marketing Automation Domination

Do I have to write all the content if I sign up to MAD?

So, creating content is an essential part of any marketing automation system. But what if you don’t have the skills or time to write the content necessary?

Don't panic! Our MAD Project comes in three levels - one of which gets us writing the majority of your campaign content for you.

Let's talk about those different levels, to give you an idea of what's included. 

The three levels of MAD

MAD Consultancy

The consultancy aspect is primarily geared towards education. If you're able to dedicate the time and resources to develop and execute the tasks internally, we'll be there to guide you every step of the way.

A seasoned Ninja will lead you through the strategy (the 'why') and the methodology (the 'how') of each task in the project. Furthermore, we extend our assistance in critiquing, advising on content and design, ensuring that each piece of work not only meets but exceeds both your expectations and ours.

Moreover, we're committed to supporting the implementation process, leaving no room for automation to falter. Additionally, you'll gain access to our repository of templates, documentation, videos, and tutorials.

We will still have the same amount of calls as we do in the other levels - so you aren't getting any less time with us. The difference is, the copywriting, implementation and design sits primarily with you and your team.

MAD Plus

In addition to consulancy, you have the flexibility to opt for hands-on assistance in specific areas that you may find more difficult or don't have the capacity for. These are: content writing & design (the creative stuff) or campaign implementation (the tech stuff).

Should your team lack content creators, our dedicated copywriters can craft your campaigns and lead magnets on your behalf. However, you still play a vital role! We will need you to contribute; sharing raw content for us to work with, and your unparalleled expertise.

We also an have in-house designer who can mock-up some super snazzy campaign images and lead magnets (using our pre-designed templates). You'll need to provide brand assets for this, but the rest will be down to us to bring everything together. 

Alternatively, if you prefer to take charge of the creative process but require support in implementation (the tech stuff), we can adeptly construct your campaigns and build out your automation.

It's important to note that our consultancy encompasses a holistic approach. We provide constructive feedback and guidance across all domains, irrespective of whether you decide to handle certain aspects independently.

MAD Fully Loaded

Fully Loaded encapsulates the full spectrum of services - consultancy, content, design & implementation.

It's predominantly for businesses constrained by limited resources, or those inclined to entrust our adept Ninjas with the helm. This doesn't mean that you will hand the project over to us and disappear!

Oh no, no, no. As we will still have our consultancy calls (training), it enables you to glean insights into everything we are doing (the why and the how).

You will also need to provide us with lots of background information, raw content, brand assets, consumer insights, and hands-on expertise. We cannot complete the work without your input (if only we could work real miracles!)

Who is MAD a good fit for?

When it comes to MAD, we aren’t looking for one type of business. 

We’ve helped organisations from all walks of the business world. From e-Commerce, to B2B, B2C, even B2G. Big corporations, to SME's and start-ups.

However, that doesn’t mean that it is suitable for every single business. No, no!

MAD is our elite, flagship project and we’re looking for the best of the best businesses to work with. 

That doesn’t mean that you have to have everything already figured out, that’s what we’re here to help with.  But it does mean that we want to work with businesses that are ready to get stuck right in, that aren’t afraid of a little elbow grease. 

It’s hard work and it’s a big investment of time & effort! But it’s totally worth it. 

Who is MAD not a good fit for? 

As with all of our services and packages, MAD is only for those that are willing to put in the work. Yes, we will do a lot of the heavy lifting. However, no matter what package you choose we will need some input or work from you, to a varying degree. 

If this doesn’t sound like something you can do then MAD probably isn’t the right fit for you. If you don’t do your part, then it’s likely that you won’t get the results expected. 

Not sure if it’s going to be right for you? Get in touch and we can see exactly what you’ll need... 

What results can you expect from MAD & your new Marketing Automation Strategy?

The results of MAD can be pretty phenomenal. If you’re willing to put in the work. It can help revolutionise your entire marketing strategy and your business. It’s kind of a big deal.

Some of the results that you can expect to achieve by participating in the MAD project are:

• Land more high quality leads
• Increase customer conversions
• Improve the MQL to SQL transition
• Get better campaign engagement
• Reduce the cost of marketing services
• Increase customer loyalty and retention

Depending on what package you want to go for, we’ll hold your hand, guide you step-by-step and keep everyone accountable. 

How long will it take to see results?

Well, that's completely depended upon your type of business for one. For example, a transactional business will likely see things happen immediately. Businesses that have a longer buying cycle will often require a little more time to record and review the results.

There are a variety of other factors to consider, such as the quality of your current mailing list, your website, what you have in place, and don't... But, you will see results! 

That's why we like to do the post-mortem around 3 months after project completion. It allows us to analyse the performance of all the campaigns and automation that have been set up. 

Other projects that may be of interest...

See all our Projects & Packages here.