How does your marketing automation strategy look? Are you getting overwhelmed by all the processes you’re being told to implement so that it’s a success?
Marketing automation is a catch-all term that encompasses the tools and platforms you need for more effective marketing. Allowing you to schedule emails and social posts, create tasks for the team, segment your list, create follow up sequences, give you reports on vital KPI’s, create Facebook audiences for your ads, update your CRM with hot leads, simplify your sales process and even take payments.
That’s a whole lotta stuff!
It's the lynchpin of your marketing activity that allows you to up your productivity, whilst freeing up some valuable time.
In a nutshell, a great marketing automation strategy can help you build, deliver and schedule an ideal customer journey. If you are into the whole automation game, then hop over to ‘What is Marketing Automation?’ and some detailed insights.
The thing is, even once you understand marketing automation, you might have no idea where to begin. Sometimes you just need to get s**t done, but you also need a helping hand to make sure you do it right.
That’s where we come in….
In this blog, we’re going to dig into everything you need to know about our Marketing Automation Domination (MAD) programme to figure out whether it’s the right service for you.
What exactly is Marketing Automation Domination?
Marketing Automation Domination (also known as MAD), is our flagship, 6-month programme, that has been handcrafted over years to help you design and implement your perfect customer journey.
We’ve perfected this programme by building our own marketing automation strategy and working with clients to create and implement theirs.
It’s all about giving you the best competitive advantage with a supreme behavioural journey.
You may already have some marketing automation platforms for your business. Perhaps you use them really well and are getting great results.
However, if you are reading this then the chances are that you don’t utilise the tools you already have. In fact, you might only remember about that email marketing service, or CRM that you have when you check your bank and notice another subscription payment has been taken.
Marketing Automation can have a HUGE impact on your business. Our job with MAD is to help you unleash the power of marketing automation.
We’ll audit the effectiveness of what you already have (if applicable), and will create a plan that integrates with your existing processes and systems, optimising and improving what’s in place where appropriate.
And if you don’t have anything in place then don’t worry we’ll help you build and implement a solid marketing automation strategy.Related content: 6 common mistakes you are making with Marketing Automation
What are the main objectives of MAD? How will it support your marketing automation strategy?
The main objective of the MAD programme is to create and implement a behaviourally based customer journey, in order to give you a cutting edge competitive advantage.
But this isn’t a surface level programme.
No, we like to dig deep. And so the MAD programme encompasses a whole range of mini-tasks to help us reach the main objective. These tasks include:
Auditing, critiquing and analysis of existing content and journeys
A full customer journey plan
Data-driven and SEO rich content plans
Action plans for implementation
Access to our best practices and template archives
Content creation and/or optimisation
Data analysis, interpretation and reporting
Customer lifetime value analysis and optimisation
Specific campaign planning
Automation set up, implementation and training
You might need help with every single aspect of your customer journey, or you might just want to cherry-pick parts to supplement your current customer journey.
Either way, we can help you understand what you have and what you need to have to move forward.
Get your MAD programme kick-started!
Why did we decide to offer the MAD programme in the first place?
To truly dominate your marketing automation, you need a solid goal, a robust strategy, a bomb-proof plan to deliver that strategy, and people with experience and creativity to make it all happen. Oh, and someone to make sure that you actually get it done.
As great as all of our mini projects are, sometimes you need the whole shebang, the full works. And that is exactly what MAD does for you.
It’s an all-encompassing programme that covers everything you need to get your customer journey and marketing automation nailed.
Related content: Marketing Automation Domination
Do I have to write all the content if I sign up to MAD?
Yup, creating content is an essential part of any marketing automation system. But what if you don’t have the skills or time to write the content necessary?
If you want we can write your content including blogs and emails for you. Or, if you just need a little nudge in the right direction then we can give you some ideas and templates to get you started.
It can be hard to let go of content creation, which we totally understand. However, we can work with you to make sure that we extract the correct information, then we can work out how to structure the copy and hammer away until some awesome copy appears.
Who is MAD a good fit for?
When it comes to MAD, we aren’t looking for one type of business.
We’ve helped organisations from all walks of the business world. For instance, people that sell one single product, to e-learning businesses, to real estate companies and so much more. Basically, we can help any type of business.
However, that doesn’t mean that it is suitable for every single business. No, no!
MAD is our elite, flagship programme and we’re looking for the best of the best businesses to work with.
That doesn’t mean that you have to have everything already figured out, that’s what we’re here to help with. But it does mean that we want to work with businesses that are ready to get stuck right in, that aren’t afraid of a little elbow grease.
It’s hard work and it’s a big investment of time & effort! But it’s totally worth it.
Who is MAD not a good fit for?
As with all of our services and packages, MAD is only for those that are willing to put in the work. Yes, we will do a lot of the heavy lifting. However, no matter what package you choose we will need some input or work from you, to a varying degree.
If this doesn’t sound like something you can do then MAD probably isn’t the right fit for you. If you don’t do your part, then it’s likely that you won’t get the results expected.
Not sure if it’s going to be right for you? Get in touch and we can see exactly what you’ll need...
What results can you expect from MAD & your new Marketing Automation Strategy?
The results of MAD can be pretty phenomenal. If you’re willing to put in the work. It can help revolutionise your entire marketing strategy and your business. It’s kind of a big deal.
Some of the results that you can expect to achieve by participating in the MAD programme are:
Land more customer acquisitions
Increase customer conversions
Better customer engagement
Reduce the cost of marketing services
Increase customer loyalty and retention
Depending on what package you want to go for, we’ll either hold your hand, guide you step-by-step and keep you accountable. Or, if we’re creating and implementing for you, we’ll work closely with your team to make sure we get it right.
But either way, the end result should be the same.
How long will it take to see these results?
On average our customers see ROI just after 3 months.
Why not straight away?
Because the first few months get consumed by groundwork that we can build up from, and it’s around month 3 that the first significant pieces will be slot into place.
You might be lucky and get some wins and new customers before this, but on average we start to see proper consistent results from month 3 onwards.
The process: what happens when you sign up?
Oh, you’re ready!
First things first click this button below:
This will allow you to fill in a form, then we’ll arrange a call to discuss what you need. After that, we’ll be able to give you an accurate quote and you can decide if you’d like to go ahead.
How much does MAD cost?
Every MAD programme is bespoke; created uniquely for your needs.
Some businesses need us to implement their journey for them, some need us to create content for them while some only want strategic consultation.
For that reason, every project will vary in its price.
The most basic implementation package is £8,000 for strategic consultation only, and it can range all the way up to £15,000 for projects that are very heavy on implementation, content creation and data analysis.
We work hard to keep our prices reasonable, and as such, we’re still one of the best-priced companies out there for the value we offer through our services.
Ready to go MAD?...
It’s time to get your Marketing Automation Strategy into great shape!
All sounds pretty exciting, right?
We are really proud of our MAD programme, and we know that it’s something that can hugely benefit the businesses that are ready to take the step.
So if you are ready to go MAD, then get in touch and we’ll see how we can help you.