Psychology and Marketing Strategy

Knowledge to help you get better customers, increase revenues and change the world

Welcome to the Psychology and Marketing Strategy archive. Here you'll find all the content involving buyer behaviour, buyer psychology and insights to help you to form a robust marketing strategy. 

Why you should Critique your Website
Your website is a window through which the world sees your business. It is your receptionist, your lead sales person[...]
Productivity Hacks – Why you should always keep a Banana to hand
Bananas.Yellow, curvy, botanically a berry and produced by several kinds of large herbaceous flowering plants in warm and sunny places.[...]
What to include in your lifecycle marketing
So you're implementing lifecycle marketing. Well aren't you a mutha flippin gangsta?! You're so gangsta it's entirely possible you were[...]
How to Create a Content Plan
Wait, what? often the first response we get from marketers when we ask them about the content plan underpinning[...]
Why Killer Content Matters
Content's pretty important right? If you're a regular visitor to the Ninjas blog you'll know by now that we bang[...]
What is Content Engagement?
Why is Content Engagement so important anyway? Let's talk Google for a minute... One of the biggest realisations for businesses[...]
What is Lifecycle Marketing?
Lifecycle marketing is the secret sauce to good marketing. Which is awesome. And by awesome I mean totally rad!It allows[...]
Content Plans are Awesome
You've got a great looking website. Your service or products are the best in the biz and you even have[...]
What is Content Marketing?
And why you should care A few short years ago if you wanted to appear at the top of Google,[...]
Life Cycle Marketing – The Ninja Way
How do you define "Marketing"? If you're in the business of selling anything, providing a service, customer service, or keeping[...]
How to build trust in marketing by lying
​How to build trust in marketing by lyingGaining and retaining customers is all about building trust. Without trust. No one[...]
Email Marketing Armageddon: The General Data Protection Regulation
What is GDPR?GDPR is the General Data Protection Regulation (GDPR). It came into effect on May 25th, 2018 and is[...]
Traditional Funnels Are Ruining Marketing
Traditional marketing funnels look a bit like this: The idea being, you throw some leads in the top - and[...]
Why You’re Building Your Funnels Wrong
All kinds of wrong I'm afraid...It's a bold statement. You may be on the right path, but you've more than[...]
Your 3 Part Success Formula
So what does your business have to do with Nuclear bombs?And how does your Success Formula fit into all of[...]
Customer Lifetime Value – Where Your Profits Really Come From
Here's a silly question: How would you like to increase your profits by up to 125%?What would you do with the[...]