Category Archives for "Anthology"

Feb 26

Customer Lifetime Value – Where Your Profits Really Come From

By Kenda Macdonald | Anthology , Behaviour & Marketing Psychology , Infusionsoft & Keap , Marketing Automation , Sales

Here’s a silly question: How would you like to increase your profits by up to 125%?What would you do with the extra cash? As small business owners, we are always on a mission to increase profits. The bottom line (no pun intended!) in all business is money – and specifically profits. The more profits we make, […]

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Feb 26

How lead-scoring and email nurturing can help you convert more leads

By Kenda Macdonald | Anthology , Behaviour & Marketing Psychology , Infusionsoft & Keap , Lead Generation , Marketing Automation , Nurture , Sales

How to get your leads to buy from youYou’ve created a luscious lead magnet, hosted a webinar or done any manner of things to get someone onto you email list. Now you just have to hold tight and wait for them to buy, right? Well not quite! In fact, it’s thought that 75% of leads don’t […]

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