By Kenda Macdonald | Anthology , Infusionsoft , Keap
How much does it really cost to get expert Infusionsoft help/support?First… What do you really mean by help?Before we can get into how much it really costs to get expert Infusionsoft® help/support, we have to figure out what you mean by help… There are lots of different types of Infusionsoft® help you can get – and […]
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By Kenda Macdonald | Anthology , Behaviour
How to use lies in marketing.Deception. Enhancing the Truth. Alternative Facts. Lies. How do they fit into marketing? An article by Yudhijit Bhattacharjee on lying recently captured my attention. It detailed why we lie and how to lie is human. It really got me thinking about how deception fits into marketing. Lying has always been one of […]
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By Kenda Macdonald | Anthology , Behaviour
So what does your business have to do with Nuclear bombs?And how does your Success Formula fit into all of this?Well it’s more what your business has to do with Trident… For those not in the UK – Trident is the UK’s development, procurement and operation of the current generation of nuclear weapons and the […]
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By Kenda Macdonald | Anthology , Automation , Behaviour , Infusionsoft
Here’s a silly question: How would you like to increase your profits by up to 125%?What would you do with the extra cash? As small business owners, we are always on a mission to increase profits. The bottom line (no pun intended!) in all business is money – and specifically profits. The more profits we make, […]
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By Kenda Macdonald | Anthology , Automation , Behaviour , Infusionsoft
Leadscoring is your new best friend….I’m going to hop straight in with some statistics leading up to leadscoring here:Only 25% of leads are legitimate and should advance to sales… (Source: Gleanster Research) .That means that 75% of your leads aren’t being sold the correct thing, or worse, aren’t ready to buy when you start pushing […]
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