Category Archives for "Marketing Automation"

May 26

Sales cycle stages : the perfect sales pipeline

By Kenda Macdonald | Marketing Automation , Marketing Strategy , Nurture , Sales

“Sales cycle stages” “Sales Pipeline” “Sales Funnels”They all sound… so salesy… They sound like they’re the domain of hardcore Wolf of Wall Street sales lions. I always imagine offices full of suited shiny shoe sales men ready to sell you the blood in your own veins.But in reality every business is making sales. You have […]

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May 06

Staying Sane – Special Guest Alex Massey

By Kenda Macdonald | Behaviour & Marketing Psychology , Content Marketing , Engagement Marketing , Lifecycle Marketing , Marketing Agony Aunt , Marketing Automation

Living with AnxietyAnxiety makes you feel fearful and out of control. It happens to all of us as part of a natural fight or flight response structured into our makeup for survival. However when you are feeling anxious more often than not, developing physical symptoms and it’s stopping you from contributing to normal activities in […]

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Mar 16

Marketing Automation for Virtual Events

By Michael Macdonald | Behaviour & Marketing Psychology , Infusionsoft & Keap , Marketing Automation , Marketing Strategy

This blog will give  you an overview of how your business can use marketing automation to launch, deliver and follow up on a virtual event. It will help you understand how to make it easy for your customers to express their interest, sign up, receive updates and reminders, see replays and receive targeted and customised follow […]

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Feb 03

How to build a Non Disclosure Agreement campaign

By Mel Foster | Behaviour & Marketing Psychology , Infusionsoft & Keap , Marketing Automation

Why do you need a non disclosure agreement campaign? Imagine you’ve created all your lovely online content, and are ready to release it to your faithful customers. But what is stopping those customers from sharing your amazing content with the rest of the world?You’ve worked damned hard, and put all of your hard earned expertise […]

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How to Create Your Infusionsoft by Keap Email signature
Jan 28

How to Create Your Infusionsoft by Keap Email signature

By Lucy Barfoot | Behaviour & Marketing Psychology , Infusionsoft & Keap , Marketing Automation

I’ve got a bit of a thing about email signatures. I’ve seen them a little overlooked (Boring! Faceless! Underwhelming) and I’ve seen them over engineered (All the colours! Too much information! Weirdly formatted!).  If you’re using Infusionsoft by Keap then hopefully you have yours set up and your email signature gives a little info about you […]

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Nov 18

Marketing Automation for E-Commerce

By Michael Macdonald | Behaviour & Marketing Psychology , Marketing Automation

Selling online and creating a great customer journey with automated, personalised follow ups for higher customer lifetime value​This is the second instalment in the ‘Marketing Automation For… ‘ series.What is Marketing Automation?The first blog in this series outlines some of the things that Marketing Automation can improve in your business.  Marketing is no longer just glitter, it’s […]

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