Category Archives for "Marketing Automation"

Jul 24

What Should Every Welcome or Indoctrination Email Series Contain?

By Lucy Barfoot | Behaviour & Marketing Psychology , Content Marketing , Engagement Marketing , Marketing Automation

What is an indoctrination or welcome email sequence?One of the most simple email marketing campaigns we suggest creating is an Indoctrination or welcome series. Read on to find out the why, the how and the content you should include in your ‘ultimate hello’.  An indoctrination campaign is a welcome campaign for your prospects. A hearty hello.  We […]

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Jul 16

How to start blogging for your business

By Beka Ventham | Behaviour & Marketing Psychology , Content Marketing , Marketing Automation

In this day and age, blogging is important. You know it, your neighbour knows it, your neighbour’s great aunt twice removed knows it. Blogs are consumable content for information hungry consumers. You want to be the apple they munch through and that makes them feel satisfied and enlightened. You don’t want to be the double chocolate […]

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Jul 10

How to get more leads – fill your funnel and fuel your flywheel

By Michael Macdonald | Behaviour & Marketing Psychology , Content Marketing , Lifecycle Marketing , Marketing Automation

How to get more leads – fill your funnel and fuel your flywheelSuccessful lead generation for SME’s, all used in our business, or our client’s businesses with proven results.​“While creating content is great—and you should be doing it—consumers don’t want just any content. They want personalised content, information that’s relevant and unique to them in […]

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Jun 20

13 Email Marketing Tips for an Engaged Mailing List

By Lucy Barfoot | Behaviour & Marketing Psychology , Content Marketing , Engagement Marketing , Infusionsoft & Keap , Marketing Automation

Imagine you have an email ready to send out to your list. Maybe you’re telling them about a new exciting thing you’re up to, perhaps you’re signposting them to a brand new piece of content – be that a video on your youtube channel or a .PDF download which will be of use to them. […]

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Jun 05

Interview with the prime ninja

By Beka Ventham | Behaviour & Marketing Psychology , Content Marketing , Engagement Marketing , Marketing Automation

“Your content becomes an extension of who you are” – Kenda Macdonald Pretty powerful stuff, am I right? Our prime ninja was interviewed by Ditsa Keren for Website Planet. Ditsa is a web content specialist and she was really interested in how the ninjas do stuff. Particularly when it came to marketing automation – which is an […]

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