Category Archives for "Automation"

Jun 29

The 13 Types Of Customers And How To Behaviourally Segment Them

By Kenda Macdonald | Automation , Behaviour , Infusionsoft

What is customer segmentation?Customer segmentation is the practice of dividing your potential and existing customers into groups that are similar in specific ways relevant to marketing efforts. People are routinely segmented using factors such as age, gender, interests or spending habits.  Why segment? Companies that segment understand that every customer is different. So segmentation allows companies […]

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May 18

How To: Easily View Opt-In And Email Status In Infusionsoft

By Kenda Macdonald | Automation , Behaviour , Infusionsoft , Keap

Infusionsoft: hidden data series #1Infusionsoft (and Keap) is an amazing and powerful sales and marketing tool (in our totally unbiased opinion). But the pay-off for this intuitive design and application is a little bit of complexity.  Infusionsoft has been accused of having a bit of a steep learning curve. And quite rightly so. While there is […]

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May 08

Email Marketing Armageddon: The General Data Protection Regulation

By Kenda Macdonald | Automation , Infusionsoft

The General Data Protection RegulationThe General Data Protection Regulation (GDPR) was adopted 27 April 2016 and will enter into application on 25 May 2018, giving organisations a two-year transition period. You’ve got two years. That was a year ago.Wait – what’s going on?Your marketing world is drastically changing, and you have 12 months to get into […]

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