Category Archives for "Marketing Automation"

Aug 01

The Epic Marketing Show: Getting the most out of your Marketing Automation

By Kenda Macdonald | Infusionsoft & Keap , Keap , Marketing Automation

Marketing automation is our jam, the clue is right there in our name. We believe that marketing automation has the potential to change literally every business for the better. Throw in some ethical capitalism (yes it’s really a thing) and you can change the world. So this week’s episode of The Epic Marketing Show is a biggie! […]

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What is Marketing Automation
Jul 30

What is Marketing Automation

By Kenda Macdonald | Behaviour & Marketing Psychology , Content Marketing , Engagement Marketing , Lifecycle Marketing , Marketing Automation

ON AIR! We interrupt our regularly scheduled episode of The Epic Marketing Show to bring you the all new (and all rad) Marketing Agony Aunt Podcast! The very first episode is live and in the wild and we’re really quite pleased with it. Each week I’ll tackle your automation and marketing agonies to help make your […]

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The Epic Marketing Show - What is Infusionsoft
Jun 28

The Epic Marketing Show – What is Infusionsoft?

By Kenda Macdonald | Infusionsoft & Keap , Keap , Marketing Automation

Infusionsoft is awesome. If we didn’t think so we wouldn’t have spent all that time becoming one of Infusionsoft Software Inc’s leading certified partners. It’s awesome because Infusionsoft is specifically designed for small businesses. Because small businesses underpin every economy in the world, we think that makes the platform pretty rad too. The reason for that is […]

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The Epic Marketing Show - The Ninja Origins
Jun 20

The Epic Marketing Show – The Ninja Story

By Kenda Macdonald | Infusionsoft & Keap , Marketing Automation

On The Epic Marketing Show  this week Kenda changes tack slightly and talks about the The Automation Ninjas origin story. As with all good origin stories there are trials, tribulations, catastrophe and villains and experiments by secret organisations to unlock our mutant genes. No, sorry – that’s Deadpool…Watch the video below to learn all about our plucky […]

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The Epic Marketing Show - What is Marketing Automation
Jun 13

The Epic Marketing Show – What is Marketing Automation?

By Kenda Macdonald | Infusionsoft & Keap , Marketing Automation

Marketing Automation is our jam. It’s the shizniz. It represents an Earth shatteringly huge opportunity for every business in the world to communicate more effectively with their audience. Marketing automation can impact small businesses in the same way Microsoft’s Windows and Office did in the 80s and 90s. Windows and Office were major game changers because it […]

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May 17

The Epic Marketing Show – Behavioural Marketing Automation

By Kenda Macdonald | Behaviour & Marketing Psychology , Content Marketing , Marketing Automation

This week’s episode of the epically named Epic Marketing Show looks at behavioural marketing automation. Or Epic Marketing as we like to call it. Because it’s epic… Unless you’ve been in a cave and/or living under a rock, buying behaviour has changed. A lot. In all seriousness, if you haven’t noticed then I just feel bad for […]

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May 15

Why (Ninja) Workshops are Awesome

By Kenda Macdonald | Behaviour & Marketing Psychology , Lifecycle Marketing , Marketing Automation

We’re big fans of marketing workshops. Webinars are cool and everything – because who doesn’t love staring at their computer screen – but there’s something pretty magical about a workshop. Granted it’s a day out of the office which can feel like a stress but remember this: there’s always work to do. If there wasn’t you’d […]

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May 03

The Epic Marketing Show

By Kenda Macdonald | Behaviour & Marketing Psychology , Content Marketing , Infusionsoft & Keap , Marketing Automation

We’ve been very busy Ninjas these last few weeks. For one thing we’ve been working hard to improve our services to give you the best value and outcomes. Whoop whoop! But the cherry on that ice cream sundae of awesomeness is our brand new YouTube channel! Called The Epic Marketing Show, it’s going to be crammed full […]

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Aug 22

How Infusionsoft Help Can Go A Long Way – A Case Study

By Kenda Macdonald | Behaviour & Marketing Psychology , Infusionsoft & Keap , Keap , Marketing Automation

How Colour Graphics made over £100000 in sales from traffic that was leaving their site​​​​​​​”What does the ROI on getting Infusionsoft® help from an Infusionsoft Software, Inc. Partner work out at?” This was the question I was asked on my first chat with James. It’s always a question that makes me smile, because at £119 […]

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Aug 02

Life Cycle Marketing – The Ninja Way

By Kenda Macdonald | Behaviour & Marketing Psychology , Engagement , Infusionsoft & Keap , Lead Generation , Lifecycle Marketing , Marketing Automation , Nurture , Sales

How do you define “Marketing”?If you’re in the business of selling anything, providing a service, customer service, or keeping people happy, you’re in the business of marketing. We define marketing as “anything to do with influencing a decision, making a sale, keeping a customer, and keeping them happy”. That means all the way from advertising, to point […]

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