Category Archives for "Behaviour"

Jan 13

Marketing Automation for B2B

By Michael Macdonald | Behaviour

Marketing automation – For some it’s just email marketing, or a monthly newsletter. For others, it’s the core of their business, providing lead capture across different platforms, segmenting leads into highly targeted pools, allowing the sales team to know when to make the call, and the marketing team to send focussed and relevant messaging at […]

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Jan 06

How to optimize blog posts for SEO

By Lucy Barfoot | Behaviour

How, when and why should you be tweaking your old blog posts for maximum traffic and ultimate engagementI have a prediction: You’ve got a blog. You either very rarely or never tweak your blog content. All of your scheduled blog content time is focussed on creating new content for your blog.It’s rare for you to read over […]

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Dec 02

How to WOW with your email signature

By Lucy Barfoot | Behaviour

We’re bombarded with email. It’s fast, it’s a distraction. Emails interrupt, but they also connect. They focus us. They bond us. We use them for powerful, direct communication. We use them for nurturing leads, we use them to sell. Research from Campaign Monitor shows that email marketing produces 174% more conversions than social media. It makes sense […]

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Nov 18

Marketing Automation for E-Commerce

By Michael Macdonald | Automation , Behaviour

Selling online and creating a great customer journey with automated, personalised follow ups for higher customer lifetime value​This is the second instalment in the ‘Marketing Automation For… ‘ series.What is Marketing Automation?The first blog in this series outlines some of the things that Marketing Automation can improve in your business.  Marketing is no longer just glitter, it’s […]

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