Category Archives for "Behaviour"

Dec 02

How to WOW with your email signature

By Lucy Barfoot | Behaviour

We’re bombarded with email. It’s fast, it’s a distraction. Emails interrupt, but they also connect. They focus us. They bond us. We use them for powerful, direct communication. We use them for nurturing leads, we use them to sell. Research from Campaign Monitor shows that email marketing produces 174% more conversions than social media. It makes sense […]

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Nov 18

Marketing Automation for E-Commerce

By Michael Macdonald | Automation , Behaviour

Selling online and creating a great customer journey with automated, personalised follow ups for higher customer lifetime value​This is the second instalment in the ‘Marketing Automation For… ‘ series.What is Marketing Automation?The first blog in this series outlines some of the things that Marketing Automation can improve in your business.  Marketing is no longer just glitter, it’s […]

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Oct 22

What is a Long term Nurture email campaign?

By Lucy Barfoot | Behaviour

Why should you have one, and what should it contain? A Long Term Nurture email campaign is an automated sequence of emails, triggered by someone joining your list, which delivers value-add emails.  It should be considered as one of any business’ customer engagement strategies.  In this blog, I’ll be encouraging you to have a Long Term Nurture campaign […]

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Oct 10

Progressive Profiling: Behavioural Segmentation From Customer Behaviour

By Kenda Macdonald | Behaviour

What it is progressive profiling? Progressive profiling is a method of behaviourally segmenting your audience based on their interest and engagement with your content and sales materials.  While it sounds like something you’d hear about on a cop drama TV series, it’s actually a really intelligent way to not only get more sales, but create happier customers.  It’s […]

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