Category Archives for "Behaviour & Marketing Psychology"

Mar 16

Marketing Automation for Virtual Events

By Michael Macdonald | Behaviour & Marketing Psychology , Infusionsoft & Keap , Marketing Automation , Marketing Strategy

This blog will give  you an overview of how your business can use marketing automation to launch, deliver and follow up on a virtual event. It will help you understand how to make it easy for your customers to express their interest, sign up, receive updates and reminders, see replays and receive targeted and customised follow […]

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Feb 24

How to build an eCommerce content plan

By Beka Ventham | Behaviour & Marketing Psychology , Content Marketing , Engagement , Engagement Marketing , Marketing Strategy

What’s all this fuss about an eCommerce content plan?Isn’t it enough that you’re pushing out semi regular blogs pedalling the products in your eCommerce store? Not anymore it isn’t.An eCommerce content plan is a plan for your content. Stay with me here…it is a structured strategic action plan for the content you create, when you […]

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