Category Archives for "Behaviour"

Customer Life Time Value
Aug 10

Getting more from your customers – Customer Lifetime Value

By Michael Macdonald | Behaviour , Content Marketing , Engagement Marketing , Lifecycle Marketing

What’s the secret to customers that buy time and time again, are super loyal, and turn to you for EVERYTHING they need within your niche?  We hear from a lass looking for customer connections that last.  Learn how to go about getting customers for life, my favourite statistics on customer life time value, how to […]

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Aug 02

Finding Love and Customer Reviews – The Marketing Agony Aunt

By Kenda Macdonald | Automation , Behaviour , Marketing Agony Aunt

Love, testimonials and Reviews Your Aunty Kenda is here to help and this week I’m helping the love lorn find the courage to ask those special clients in their lives to ask for testimonials and customer reviews. Which seems entirely reasonable but it’s something most businesses are terrible at doing. Maybe everyone is being too British […]

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Jul 30

Introduction and Welcome

By Kenda Macdonald | Behaviour , Content Marketing , Engagement Marketing , Lifecycle Marketing

Welcome to The Marketing Agony AuntMarketing needs an Agony Aunt. Because in a world where the forces of marketing and automation conspire against you, who can listeners count on to help pick apart their automation nightmares, marketing anxieties and customer terrors? Join marketing’s new Aunty, Kenda Macdonald, as she helps ease the frustrations and solve the […]

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The Epic Marketing Show - What is Engagement Marketing featured image
Jul 11

The Epic Marketing Show – What is Engagement Marketing?

By Kenda Macdonald | Behaviour , Content Marketing , Engagement Marketing

Welcome to the latest episode of The Epic Marketing Show! This week I talk about engagement marketing. As it’s name suggests it’s all about engaging your prospects and clients, simple right? Well not exactly. Unlike a lot of the other approaches we advocate, engagement marketing is a strategy. That means when you get it right it leads […]

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