Category Archives for "Behaviour"

Sep 10

What are useful testimonials and why do I need them?

By Beka Ventham | Behaviour

Why are testimonials so important to your business?  What value does a testimonial from a client add to your reputation? Not all testimonials are relevant and not all testimonials are created equally. Testimonials that offer shoddy quality can actually drag your business down. People don’t respond to lack lustre standards. Because of this, it’s super important that we know;What […]

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Why use emojis in subject lines
Aug 19

Why use Emojis in email subject lines?

By Lucy Barfoot | Behaviour

Emojis in subject lines draw attention. They stand out in a bit of a dull world.  Let’s admit it – inboxes can be pretty dull.  Depending on how strict you are at keeping to ‘Inbox Zero’, a lot of emails get scan-read and lost in the mix of unopened mail.  If you’re looking to increase your open rates, […]

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Jul 24

What Should Every Welcome or Indoctrination Email Series Contain?

By Lucy Barfoot | Automation , Behaviour , Content Marketing , Engagement Marketing

What is an indoctrination or welcome email sequence?One of the most simple email marketing campaigns we suggest creating is an Indoctrination or welcome series. Read on to find out the why, the how and the content you should include in your ‘ultimate hello’.  An indoctrination campaign is a welcome campaign for your prospects. A hearty hello.  We […]

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Jul 10

How to get more leads – fill your funnel and fuel your flywheel

By Michael Macdonald | Automation , Behaviour , Content Marketing , Lifecycle Marketing

How to get more leads – fill your funnel and fuel your flywheelSuccessful lead generation for SME’s, all used in our business, or our client’s businesses with proven results.​“While creating content is great—and you should be doing it—consumers don’t want just any content. They want personalised content, information that’s relevant and unique to them in […]

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Jun 26

Email deliverability and inbox placement

By Michael Macdonald | Behaviour

You have more power than you think.How are your emails performing?  Great?  Awesome?  Not bad?  Rubbish?  Don’t know?  These are all common answers from small businesses that we interview when we get on a Marketing Therapy Session with them. You want to be getting the most from your email list. There’s no point having a list if they don’t get your emails, […]

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