By Lucy Barfoot | Automation , Behaviour , Content Marketing , Engagement Marketing , Infusionsoft
Imagine you have an email ready to send out to your list. Maybe you’re telling them about a new exciting thing you’re up to, perhaps you’re signposting them to a brand new piece of content – be that a video on your youtube channel or a .PDF download which will be of use to them. […]
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By Chas Merino | Behaviour , Content Marketing , Engagement Marketing , Infusionsoft , Lifecycle Marketing
We like to define marketing automation by splitting the two words out: Marketing = everything you do to get and keep a customer And automation = all the tools and processes you leverage to make everything you do to get and keep a customer, happen. Broadly speaking, marketing automation is the process and technology that […]
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By Beka Ventham | Behaviour , Content Marketing , Engagement Marketing
Emails are a core part of a lot of people’s marketing strategy. It continues to be the best method to get information to their consumers and a core part of not only establishing a relationship with consumers but nurturing it over a long period of time. When people don’t open your emails it means they […]
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By Beka Ventham | Behaviour , Content Marketing , Engagement Marketing
Why are so many companies creating content that isn’t customer centric? What do they mean when they say that content should add value? How do they want us to give them the best customer experience? When do we use customer research? Who are we to know what benefits appeal to the customer? These are all really important questions and […]
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By Beka Ventham | Automation , Behaviour , Content Marketing , Engagement Marketing
“Your content becomes an extension of who you are” – Kenda Macdonald Pretty powerful stuff, am I right? Our prime ninja was interviewed by Ditsa Keren for Website Planet. Ditsa is a web content specialist and she was really interested in how the ninjas do stuff. Particularly when it came to marketing automation – which is an […]
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By Chas Merino | Automation , Behaviour , Content Marketing
Keywords are the literal key to get your website noticed. The lower the difficulty of the words that are used, the more noticeable your business is online! The more popular that your business is, the more success you will have! That’s the aim afterall. But wait, what is a keyword? Why do i need keywords? How […]
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By Beka Ventham | Behaviour , Engagement Marketing , Lifecycle Marketing
The beauty of human evolution is simply that we are continuously improving through learning, just like marketing automation. Now, if you’ve already stopped and rolled your eyes it’s probably because you invested in a ‘ready-to-go’ bundle that was sold to you as the wonder solution. We’re sorry that you got introduced to this fantastic tool in […]
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By Beka Ventham | Behaviour
When you start working with a new client, what is the first step in your process? I mean you learn about them and figure out what they need probably, but do you create a wondrous client profile template and stash it in a handy rolodex of clients so you can recall it at whim and […]
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By Beka Ventham | Behaviour
How to manage someone who gets distracted by everything Imagine for a second that your boss is a cat. Offices and workspaces are filled with lights and sounds all day…now pretend that your boss, who is a cat, is not only following every light and acknowledging every sound but is also sat right by a […]
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By Kenda Macdonald | Behaviour , Content Marketing , Engagement Marketing
With January over and February out the way, we’re settling into 2019 now. I find the whole month of January intriguing and each year watch on with fascination, it’s two areas that really interest me: The first is the teeny one second transition between the 31st of December 23:59:59 and the 1st of January […]
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