By Mel Foster | Behaviour & Marketing Psychology , Infusionsoft & Keap , Marketing Automation
Why do you need a non disclosure agreement campaign? Imagine you’ve created all your lovely online content, and are ready to release it to your faithful customers. But what is stopping those customers from sharing your amazing content with the rest of the world?You’ve worked damned hard, and put all of your hard earned expertise […]
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By Beka Ventham | Behaviour & Marketing Psychology
Need help with your marketing?Struggling to get your marketing to take flight? Got a specific problem. Or the opposite, have no idea where you are going wrong? A Marketing Therapy Session might be exactly what you need to help tackle your problems. A Marketing Therapy Session is a 30 minute call with an expert to identify […]
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By Lucy Barfoot | Behaviour & Marketing Psychology , Infusionsoft & Keap , Marketing Automation
I’ve got a bit of a thing about email signatures. I’ve seen them a little overlooked (Boring! Faceless! Underwhelming) and I’ve seen them over engineered (All the colours! Too much information! Weirdly formatted!). If you’re using Infusionsoft by Keap then hopefully you have yours set up and your email signature gives a little info about you […]
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By Mel Foster | Behaviour & Marketing Psychology , Engagement , Engagement Marketing , Lead Generation
What is a lead magnet campaign?You’ve created a great lead magnet you know your consumers are going to love, but now you need to deliver it… The lead magnet delivery campaign is one of the cornerstones to using marketing automation to generate new leads and save time by automating the follow up. Whether your prospects will […]
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By Michael Macdonald | Behaviour & Marketing Psychology
Marketing automation for B2B – For some it’s just email marketing, or a monthly newsletter. For others, it’s the core of their business, providing lead capture across different platforms, segmenting leads into highly targeted pools, allowing the sales team to know when to make the call, and the marketing team to send focused and relevant […]
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By Lucy Barfoot | Behaviour & Marketing Psychology , Content Marketing
Should you tweak your old blogs for SEO?Why does tweaking your blogs for SEO matter?I have a prediction: You’ve got a blog. You either very rarely or never tweak your blog content. All of your scheduled blog content time is focussed on creating new content for your blog.It’s rare for you to read over your past posts, […]
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By Kenda Macdonald | Behaviour & Marketing Psychology , Content Marketing , Engagement , Engagement Marketing , Nurture
Lead nurturing is an amazingly powerful tool when done successfully. That statement alone could be the end of this blog post, but let’s not simply take my word for it, let’s talk numbers. What if I said you could do one thing and double your campaign performance? And by double I mean a 231% increase in […]
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By Beka Ventham | Behaviour & Marketing Psychology
Figuring out your target audience is like finding your friendship group. You know the friends who are there when the crap really hits the fan, the ones that hang around when all you want to do is go to bed at 9pm.Because from this target audience you will find your rich leads. Not the ones […]
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By Mel Foster | Behaviour & Marketing Psychology , Marketing Automation
What is email automation?Email automation is a way to create emails that reach the right people with the right message at the right moment – without doing the work every time. Because these automatic emails are timely, personalised and super relevant to the reader, they are opened and clicked more frequently, meaning that saving your precious […]
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By Lucy Barfoot | Behaviour & Marketing Psychology , Content Marketing , Engagement , Engagement Marketing
We’re bombarded with email. It’s fast, it’s a distraction. Does your email signature really matter?Emails interrupt, but they also connect. They focus us. They bond us. We use them for powerful, direct communication. We use them for nurturing leads, we use them to sell. Research from Campaign Monitor shows that email marketing produces 174% more […]
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