Category Archives for "Behaviour & Marketing Psychology"

Feb 03

How to build a Non Disclosure Agreement campaign

By Mel Foster | Behaviour & Marketing Psychology , Infusionsoft & Keap , Marketing Automation

Why do you need a non disclosure agreement campaign? Imagine you’ve created all your lovely online content, and are ready to release it to your faithful customers. But what is stopping those customers from sharing your amazing content with the rest of the world?You’ve worked damned hard, and put all of your hard earned expertise […]

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How to build an Infusionsoft by Keap email signature
Jan 28

How to Create Your Infusionsoft by Keap Email signature

By Lucy Barfoot | Behaviour & Marketing Psychology , Infusionsoft & Keap , Marketing Automation

I’ve got a bit of a thing about email signatures. I’ve seen them a little overlooked (Boring! Faceless! Underwhelming) and I’ve seen them over engineered (All the colours! Too much information! Weirdly formatted!).  If you’re using Infusionsoft by Keap then hopefully you have yours set up and your email signature gives a little info about you […]

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delivery campaign
Jan 20

An example of a lead magnet delivery campaign

By Mel Foster | Behaviour & Marketing Psychology , Engagement , Engagement Marketing , Lead Generation

What is a lead magnet campaign?You’ve created a great lead magnet you know your consumers are going to love, but now you need to deliver it… The lead magnet delivery campaign is one of the cornerstones to using marketing automation to generate new leads and save time by automating the follow up.  Whether your prospects will […]

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lead nurture
Dec 19

How to do lead nurturing successfully – Real life example

By Kenda Macdonald | Behaviour & Marketing Psychology , Content Marketing , Engagement , Engagement Marketing , Nurture

Lead nurturing is an amazingly powerful tool when done successfully. That statement alone could be the end of this blog post, but let’s not simply take my word for it, let’s talk numbers. What if I said you could do one thing and double your campaign performance? And by double I mean a 231% increase in […]

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email signature
Dec 02

How to WOW with your email signature

By Lucy Barfoot | Behaviour & Marketing Psychology , Content Marketing , Engagement , Engagement Marketing

We’re bombarded with email. It’s fast, it’s a distraction. Does your email signature really matter?Emails interrupt, but they also connect. They focus us. They bond us. We use them for powerful, direct communication. We use them for nurturing leads, we use them to sell. Research from Campaign Monitor shows that email marketing produces 174% more […]

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