By Chas Merino | Automation , Behaviour , Content Marketing
Keywords are the literal key to get your website noticed. The lower the difficulty of the words that are used, the more noticeable your business is online! The more popular that your business is, the more success you will have! That’s the aim afterall. But wait, what is a keyword? Why do i need keywords? How […]
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By Beka Ventham | Behaviour , Engagement Marketing , Lifecycle Marketing
The beauty of human evolution is simply that we are continuously improving through learning, just like marketing automation. Now, if you’ve already stopped and rolled your eyes it’s probably because you invested in a ‘ready-to-go’ bundle that was sold to you as the wonder solution. We’re sorry that you got introduced to this fantastic tool in […]
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By Beka Ventham | Behaviour
When you start working with a new client, what is the first step in your process? I mean you learn about them and figure out what they need probably, but do you create a wondrous client profile template and stash it in a handy rolodex of clients so you can recall it at whim and […]
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By Beka Ventham | Behaviour
How to manage someone who gets distracted by everything Imagine for a second that your boss is a cat. Offices and workspaces are filled with lights and sounds all day…now pretend that your boss, who is a cat, is not only following every light and acknowledging every sound but is also sat right by a […]
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By Kenda Macdonald | Behaviour , Content Marketing , Engagement Marketing
With January over and February out the way, we’re settling into 2019 now. I find the whole month of January intriguing and each year watch on with fascination, it’s two areas that really interest me: The first is the teeny one second transition between the 31st of December 23:59:59 and the 1st of January […]
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By Lucy Barfoot | Behaviour , Content Marketing , Engagement Marketing
Generating leads and capturing actionable data about those leads is becoming increasingly difficult. In the wake of the Cambridge Analytica scandal people are naturally more suspicious of businesses asking for data. Even promises that data is stored on secure servers and only held with the owner’s permission holds less and less weight. It’s […]
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By Michael Macdonald | Behaviour , Content Marketing , Engagement Marketing , Lifecycle Marketing
Taking time to conduct a website critique on your own website is just as important as investing in a detailed, no hole barred, competitor audit. In fact the two go hand in hand as it’s something that you can use when comparing your business against your competitors. Of course saying isn’t doing and conducting a […]
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By Michael Macdonald | Behaviour , Content Marketing
Your website is a window through which the world sees your business. It is your receptionist, your lead sales person and your company brochure all rolled into one. Your website is arguably the single most valuable property your business owns. More so than the four walls that the business calls home. It didn’t […]
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By Lucy Barfoot | Behaviour
Bananas. Yellow, curvy, botanically a berry and produced by several kinds of large herbaceous flowering plants in warm and sunny places. And delicious. I am pro bananas. So if you’re a banana hater, look away now because it’s all about to get a little bit gushy. To me they are the king of […]
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By Michael Macdonald | Automation , Behaviour , Content Marketing , Engagement Marketing , Lifecycle Marketing , Marketing Agony Aunt
Ever wanted to know how to really succeed with your marketing automation? Wanted a strategy and framework that you could easily make your own, and use in your own way? Wonder no more. This week we spill the beans on our success methodology – and break down each of the steps we use to get […]
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