By Michael Macdonald | Behaviour , Content Marketing
Your website is a window through which the world sees your business. It is your receptionist, your lead sales person and your company brochure all rolled into one. Your website is arguably the single most valuable property your business owns. More so than the four walls that the business calls home. It didn’t seem that long ago […]
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By Lucy Barfoot | Behaviour
Bananas. Yellow, curvy, botanically a berry and produced by several kinds of large herbaceous flowering plants in warm and sunny places. And delicious. I am pro bananas. So if you’re a banana hater, look away now because it’s all about to get a little bit gushy.To me they are the king of the fruits – sorry pineapples. They […]
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By Michael Macdonald | Automation , Behaviour , Content Marketing , Engagement Marketing , Lifecycle Marketing , Marketing Agony Aunt
Ever wanted to know how to really succeed with your marketing automation? Wanted a strategy and framework that you could easily make your own, and use in your own way? Wonder no more. This week we spill the beans on our success methodology – and break down each of the steps we use to get […]
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By Kenda Macdonald | Automation , Behaviour , Content Marketing
This episode of The Epic Marketing Show we talk keeping the customers you worked your nards off trying to win. Rather than letting them wander off. It happens all the time in business: an organisation goes to great effort to deploy lifecycle marketing (of sorts), get their ideal businesses through the door only to abandon them […]
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By Kenda Macdonald | Behaviour , Marketing Agony Aunt
In today’s session I help a muddled marketer who is somewhat lost by their customer behaviour. Our agony wracked listener is bewildered by why prospects sign up for things and then never open the email. It’s an age old problem – although the medium has changed the fickle nature of customer behaviour certainly hasn’t. Prospects and customers […]
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By Kenda Macdonald | Automation , Behaviour , Content Marketing , Engagement Marketing , Lifecycle Marketing , Marketing Agony Aunt
Why do prospects and customers do such odd and illogical things? How do you plan for behaviour with your marketing?And how do you get awesome conversion rates? We hear from a curious marketer whose customers and prospects are behaving a little oddly…Resources from this episode: What are cognitive Biases5 Cognitive Biases you should know aboutFind […]
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By Kenda Macdonald | Behaviour , Keap , Lifecycle Marketing
So you’re implementing lifecycle marketing. Well aren’t you a mutha flippin gangsta?! You’re so gangsta it’s entirely possible you were the person Fatboy Slim wrote Gangsta Trippin about…in 1998. Because he’s also a Timelord… Obscure pop culture references aside making the leap to use lifecyle marketing is a big deal and one you should feel […]
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By Kenda Macdonald | Automation , Behaviour , Content Marketing , Engagement Marketing , Lifecycle Marketing
Build engagement and trust with your audience to create long lasting relationships, and better customersHow to improve your engagement and not bang your audience over the head with your offers whenever you need to boost sales.This week’s avid listener has a big embarrassing problem. A marketing content creator that is worried about the content that […]
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By Kenda Macdonald | Behaviour , Content Marketing , Engagement Marketing , Lifecycle Marketing
How do you build trust and engagement with your customers and prospects so that you can boost sales? How do you ensure you are welcome in their inboxes? And how do you ensure that you are positioned favourably with your competitors? We hear from a confused and lost listener, who has a big and embarrassing […]
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By Kenda Macdonald | Behaviour , Content Marketing
This episode of The Epic Marketing Show is all about strategy vs tactics. Specifically understanding what the differences are between the two and how to get the most out of them when it comes to your marketing. But of course there’s a lot more to it than that. Your strategy is a lot more than just your […]
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