By Kenda Macdonald | Behaviour
This episode is all about how customer decisions are made. Which is pretty huge. I mean mothership territory. How the human brain makes decisions – whether you know it or not – is crucial to everything you do. Or more importantly – not having a clue can spell disaster for your business. If you don’t understand your […]
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By Kenda Macdonald | Behaviour , Content Marketing , Speaking Events
Wait, what? …is often the first response we get from marketers when we ask them about the content plan underpinning their content marketing. But you’ve got to have a plan right? Because without a plan – an approach backed by some measure of logic or reasoning, you’re just flailing around in the dark. The absence […]
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By Kenda Macdonald | Behaviour , Content Marketing , Lifecycle Marketing
This episode looks at features and benefits, what the difference between them are and why they work in marketing. If you’ve been on an electricals website to buy a laptop you’ll see the same list of features. Hard drive, RAM, processor, resolution, ports and so on. Cold hard facts. That is what you get from that […]
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By Kenda Macdonald | Behaviour , Content Marketing , Keap
Why is Content Engagement so important anyway? Let’s talk Google for a minute… One of the biggest realisations for businesses like yours (and mine), who focus on content and being found on the internet of things, is that Google doesn’t just move the goal posts, it loads them on to a flatbed and waves them […]
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By Kenda Macdonald | Behaviour
This week on The Epic Marketing Show Kenda talks about buyer psychology. This is the fine art of how understanding your customers behave will help to inform and improve your marketing. Buyer psychology is something of an umbrella term that includes our old friend cognitive bias and the dark arts of heuristics. Or mental short cuts […]
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By Kenda Macdonald | Behaviour , Keap , Lifecycle Marketing
Customers are pretty important to your business – it’s fair to say. I’m more or less certain that without them there maybe some cash flow problems. That’s why understanding your customer lifecyle is pretty important. Because if you don’t understand how your customers behave it’s pretty hard to win them. It’s even hard to keep them. Although […]
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By Kenda Macdonald | Automation , Behaviour , Content Marketing
This week’s episode of the epically named Epic Marketing Show looks at behavioural marketing automation. Or Epic Marketing as we like to call it. Because it’s epic… Unless you’ve been in a cave and/or living under a rock, buying behaviour has changed. A lot. In all seriousness, if you haven’t noticed then I just feel bad for […]
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By Kenda Macdonald | Automation , Behaviour , Lifecycle Marketing
We’re big fans of marketing workshops. Webinars are cool and everything – because who doesn’t love staring at their computer screen – but there’s something pretty magical about a workshop. Granted it’s a day out of the office which can feel like a stress but remember this: there’s always work to do. If there wasn’t you’d […]
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By Kenda Macdonald | Behaviour , Content Marketing , Keap , Lifecycle Marketing
Lifecycle marketing is the secret sauce to good marketing. Which is awesome. And by awesome I mean totally rad! It allows any business – no matter their industry – to define and build a journey for their customers to continually delight them. Delighted customers are long term customers. And that is very good business. But […]
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By Kenda Macdonald | Behaviour , Content Marketing
Humans are a funny bunch. We’re very easily swayed by own brains – even when all the evidence points to going the other way. This is know as cognitive bias. Cognitive bias is a mistake we make in reasoning, evaluating or remembering something. It directly impacts how we make decisions and explains why sometimes the most […]
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