
How to use Quizzes to Generate Leads
By Lucy Barfoot | Behaviour , Content Marketing , Engagement Marketing
Generating leads and capturing actionable data about those leads is becoming increasingly difficult. In the wake of the Cambridge Analytica scandal people are naturally more suspicious of businesses asking for data. Even promises that data is stored on secure servers and only held with the owner’s permission holds less and less weight. It’s understandable. Over the last […]
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