By Kenda Macdonald | Behaviour
Customers, Abandonment & Lifelong LoveIn today’s session I help a lonely little sausage who misses their customers desperately. Selling one off or high ticket items means repeat business isn’t always forthcoming for our wounded soul. Or is it? There’s nothing wrong with asking for more business providing you do it in the right way. The right way being […]
Continue reading
By Michael Macdonald | Behaviour , Content Marketing , Engagement Marketing , Lifecycle Marketing
What’s the secret to customers that buy time and time again, are super loyal, and turn to you for EVERYTHING they need within your niche? We hear from a lass looking for customer connections that last. Learn how to go about getting customers for life, my favourite statistics on customer life time value, how to […]
Continue reading
By Kenda Macdonald | Automation , Behaviour , Marketing Agony Aunt
Love, testimonials and Reviews Your Aunty Kenda is here to help and this week I’m helping the love lorn find the courage to ask those special clients in their lives to ask for testimonials and customer reviews. Which seems entirely reasonable but it’s something most businesses are terrible at doing. Maybe everyone is being too British […]
Continue reading
By Michael Macdonald | Behaviour , Content Marketing , Engagement Marketing , Lifecycle Marketing
How do you go about getting good testimonials and reviews from your customers? Getting an “I love you too” can be so hard, and we hear from a hopeless romantic that is struggling to find love. Learn how to go about getting reviews, what questions to ask to get testimonials that make an impact and avoid the […]
Continue reading
By Kenda Macdonald | Behaviour , Content Marketing , Engagement Marketing , Lifecycle Marketing
Welcome to The Marketing Agony AuntMarketing needs an Agony Aunt. Because in a world where the forces of marketing and automation conspire against you, who can listeners count on to help pick apart their automation nightmares, marketing anxieties and customer terrors? Join marketing’s new Aunty, Kenda Macdonald, as she helps ease the frustrations and solve the […]
Continue reading
By Kenda Macdonald | Behaviour , Engagement Marketing
Although we touched on cognitive bias a couple of months ago, this episode looks specifically at what cognitive bias is. We explore how it affects our decision making process, specifically with regards to purchases of goods and services. The problem we humans have is we are constantly taking on board new information. Learning things is hard […]
Continue reading
By Kenda Macdonald | Behaviour , Content Marketing , Engagement Marketing
Welcome to the latest episode of The Epic Marketing Show! This week I talk about engagement marketing. As it’s name suggests it’s all about engaging your prospects and clients, simple right? Well not exactly. Unlike a lot of the other approaches we advocate, engagement marketing is a strategy. That means when you get it right it leads […]
Continue reading
By Kenda Macdonald | Behaviour
This episode is all about how customer decisions are made. Which is pretty huge. I mean mothership territory. How the human brain makes decisions – whether you know it or not – is crucial to everything you do. Or more importantly – not having a clue can spell disaster for your business. If you don’t understand your […]
Continue reading
By Kenda Macdonald | Behaviour , Content Marketing , Speaking Events
Wait, what? …is often the first response we get from marketers when we ask them about the content plan underpinning their content marketing. But you’ve got to have a plan right? Because without a plan – an approach backed by some measure of logic or reasoning, you’re just flailing around in the dark. The absence […]
Continue reading
By Kenda Macdonald | Behaviour , Content Marketing , Lifecycle Marketing
This episode looks at features and benefits, what the difference between them are and why they work in marketing. If you’ve been on an electricals website to buy a laptop you’ll see the same list of features. Hard drive, RAM, processor, resolution, ports and so on. Cold hard facts. That is what you get from that […]
Continue reading