Behaviour Archives - Page 4 of 8 - www.automationninjas.com

Dec 18

How to use Quizzes to Generate Leads

By Lucy Barfoot | Behaviour , Content Marketing , Engagement Marketing

Generating leads and capturing actionable data about those leads is becoming increasingly difficult. In the wake of the Cambridge Analytica scandal people are naturally more suspicious of businesses asking for data. Even promises that data is stored on secure servers and only held with the owner’s permission holds less and less weight. It’s understandable. Over the last […]

Dec 06

What to Consider when Conducting a Website Critique

By Michael Macdonald | Behaviour , Content Marketing , Engagement Marketing , Lifecycle Marketing

Taking time to conduct a website critique on your own website is just as important as investing in a detailed, no hole barred, competitor audit. In fact the two go hand in hand as it’s something that you can use when comparing your business against your competitors. Of course saying isn’t doing and conducting a […]

Oct 30

Why you should Critique your Website

By Michael Macdonald | Behaviour , Content Marketing

Your website is a window through which the world sees your business. It is your receptionist, your lead sales person and your company brochure all rolled into one. Your website is arguably the single most valuable property your business owns. More so than the four walls that the business calls home. It didn’t seem that long ago […]

Oct 24

Productivity Hacks – Why you should always keep a Banana to hand

By Lucy Barfoot | Behaviour

Bananas. Yellow, curvy, botanically a berry and produced by several kinds of large herbaceous flowering plants in warm and sunny places. And delicious. I am pro bananas. So if you’re a banana hater, look away now because it’s all about to get a little bit gushy.To me they are the king of the fruits – sorry pineapples. They […]

Sep 08

How to Succeed with Marketing Automation

By Michael Macdonald | Automation , Behaviour , Content Marketing , Engagement Marketing , Lifecycle Marketing , Marketing Agony Aunt

Ever wanted to know how to really succeed with your marketing automation? Wanted a strategy and framework that you could easily make your own, and use in your own way? Wonder no more. This week we spill the beans on our success methodology – and break down each of the steps we use to get […]

Sep 05

The Epic Marketing Show – How you Keep Customers

By Kenda Macdonald | Automation , Behaviour , Content Marketing

This episode of The Epic Marketing Show we talk keeping the customers you worked your nards off trying to win. Rather than letting them wander off. It happens all the time in business: an organisation goes to great effort to deploy lifecycle marketing (of sorts), get their ideal businesses through the door only to abandon them […]

Aug 30

Customer Behaviour and Cognitive Bias

By Kenda Macdonald | Behaviour , Marketing Agony Aunt

In today’s session I help a muddled marketer who is somewhat lost by their customer behaviour. Our agony wracked listener is bewildered by why prospects sign up for things and then never open the email. It’s an age old problem – although the medium has changed the fickle nature of customer behaviour certainly hasn’t. Prospects and customers […]

Aug 29

Customer behaviour and cognitive bias

By Kenda Macdonald | Automation , Behaviour , Content Marketing , Engagement Marketing , Lifecycle Marketing , Marketing Agony Aunt

Why do prospects and customers do such odd and illogical things? How do you plan for behaviour with your marketing?And how do you get awesome conversion rates? We hear from a curious marketer whose customers and prospects are behaving a little oddly…Resources from this episode: What are cognitive Biases5 Cognitive Biases you should know aboutFind […]

Aug 23

What to include in your lifecycle marketing

By Kenda Macdonald | Behaviour , Keap , Lifecycle Marketing

So you’re implementing lifecycle marketing. Well aren’t you a mutha flippin gangsta?! You’re so gangsta it’s entirely possible you were the person Fatboy Slim wrote Gangsta Trippin about…in 1998. Because he’s also a Timelord… Obscure pop culture references aside making the leap to use lifecyle marketing is a big deal and one you should feel […]

Aug 18

Boosting Sales by Creating Engagement and Trust

By Kenda Macdonald | Automation , Behaviour , Content Marketing , Engagement Marketing , Lifecycle Marketing

Build engagement and trust with your audience to create long lasting relationships, and better customersHow to improve your engagement and not bang your audience over the head with your offers whenever you need to boost sales.This week’s avid listener has a big embarrassing problem. A marketing content creator that is worried about the content that […]

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Category Archives for "Behaviour"