Category Archives for "Behaviour"

Aug 22

How Infusionsoft Help Can Go A Long Way – A Case Study

By Kenda Macdonald | Automation , Behaviour , Infusionsoft , Keap

How Colour Graphics made over £100000 in sales from traffic that was leaving their site​​​​​​​”What does the ROI on getting Infusionsoft® help from an Infusionsoft Software, Inc. Partner work out at?” This was the question I was asked on my first chat with James. It’s always a question that makes me smile, because at £119 […]

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Aug 02

Life Cycle Marketing – The Ninja Way

By Kenda Macdonald | Automation , Behaviour , Infusionsoft

How do you define “Marketing”?If you’re in the business of selling anything, providing a service, customer service, or keeping people happy, you’re in the business of marketing. We define marketing as “anything to do with influencing a decision, making a sale, keeping a customer, and keeping them happy”. That means all the way from advertising, to point […]

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Jun 16

Why Lying works in Marketing

By Kenda Macdonald | Anthology , Behaviour

​How to use lies in marketing.Deception. Enhancing the Truth. Alternative Facts. Lies. How do they fit into marketing? An article by Yudhijit Bhattacharjee on lying recently captured my attention. It detailed why we lie and how to lie is human. It really got me thinking about how deception fits into marketing. Lying has always been one of […]

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May 18

How To: Easily View Opt-In And Email Status In Infusionsoft

By Kenda Macdonald | Automation , Behaviour , Infusionsoft , Keap

Hidden Data #1Data cleanliness is next to marketing automation godliness. But so often data is either hidden, labelled weirdly, or is so esoteric you may not have any idea what it means or how you should be using it… Ultimately you’re often left in the dark with vital information going undiscovered and potential for growth, improvement […]

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