Category Archives for "Behaviour"

Aug 22

How Infusionsoft Help Can Go A Long Way – A Case Study

By Kenda Macdonald | Automation , Behaviour , Infusionsoft , Keap

How Colour Graphics made over £100000 in sales from traffic that was leaving their site​​​​​​​”What does the ROI on getting Infusionsoft® help from an Infusionsoft Software, Inc. Partner work out at?” This was the question I was asked on my first chat with James. It’s always a question that makes me smile, because at £119 […]

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Aug 02

Life Cycle Marketing – The Ninja Way

By Kenda Macdonald | Automation , Behaviour , Infusionsoft

How do you define “Marketing”?If you’re in the business of selling anything, providing a service, customer service, or keeping people happy, you’re in the business of marketing. We define marketing as “anything to do with influencing a decision, making a sale, keeping a customer, and keeping them happy”. That means all the way from advertising, to point […]

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Jun 29

The 13 Types Of Customers And How To Behaviourally Segment Them

By Kenda Macdonald | Automation , Behaviour , Infusionsoft

What is customer segmentation?Customer segmentation is the practice of dividing your potential and existing customers into groups that are similar in specific ways relevant to marketing efforts. People are routinely segmented using factors such as age, gender, interests or spending habits.  Why segment? Companies that segment understand that every customer is different. So segmentation allows companies […]

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May 18

How To: Easily View Opt-In And Email Status In Infusionsoft

By Kenda Macdonald | Automation , Behaviour , Infusionsoft , Keap

Infusionsoft: hidden data series #1Infusionsoft (and Keap) is an amazing and powerful sales and marketing tool (in our totally unbiased opinion). But the pay-off for this intuitive design and application is a little bit of complexity.  Infusionsoft has been accused of having a bit of a steep learning curve. And quite rightly so. While there is […]

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