Category Archives for "Behaviour & Marketing Psychology"

How to Succeed with Marketing Automation
Sep 08

How to Succeed with Marketing Automation

By Kenda Macdonald | Behaviour & Marketing Psychology , Content Marketing , Engagement Marketing , Lifecycle Marketing , Marketing Agony Aunt , Marketing Automation

How to succeed with marketing automationYour Aunty Kenda is here this week to help you succeed with your marketing automation. This week we have possibly one of the cheekiest requests we’ve ever had. But fortune favours the bold. And so in this episode, I’m going to be spilling the beans on our success methodology.  Letter to […]

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Sep 05

The Epic Marketing Show – How you Keep Customers

By Kenda Macdonald | Behaviour & Marketing Psychology , Content Marketing , Marketing Automation

This episode of The Epic Marketing Show we talk keeping the customers you worked your nards off trying to win. Rather than letting them wander off. It happens all the time in business: an organisation goes to great effort to deploy lifecycle marketing (of sorts), get their ideal businesses through the door only to abandon them […]

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Aug 23

What to include in your lifecycle marketing

By Kenda Macdonald | Behaviour & Marketing Psychology , Keap , Lifecycle Marketing

So you’re implementing lifecycle marketing. Well aren’t you a mutha flippin gangsta?! You’re so gangsta it’s entirely possible you were the person Fatboy Slim wrote Gangsta Trippin about…in 1998. Because he’s also a Timelord… Obscure pop culture references aside making the leap to use lifecyle marketing is a big deal and one you should feel very excited […]

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Boosting Sales By Creating Engagement And Trust
Aug 18

Boosting Sales by Creating Engagement and Trust

By Kenda Macdonald | Behaviour & Marketing Psychology , Content Marketing , Engagement Marketing , Lifecycle Marketing , Marketing Automation

Build engagement and trust with your audience to create long lasting relationships, and better customersHow to improve your engagement and not bang your audience over the head with your offers whenever you need to boost sales.This week’s avid listener has a big embarrassing problem. A marketing content creator that is worried about the content that […]

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Boosting Sales By Creating Engagement And Trust
Aug 18

Boosting Sales by Creating Engagement and Trust

By Kenda Macdonald | Behaviour & Marketing Psychology , Content Marketing , Engagement Marketing , Lifecycle Marketing

How do you build trust and engagement with your customers and prospects so that you can boost sales? How do you ensure you are welcome in their inboxes? And how do you ensure that you are positioned favourably with your competitors? We hear from a confused and lost listener, who has a big and embarrassing problem…Find […]

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Customer Life Time Value
Aug 10

Getting Customers that Love you for Life – The Marketing Agony Aunt

By Kenda Macdonald | Behaviour & Marketing Psychology

Customers, Abandonment & Lifelong LoveIn today’s session I help a lonely little sausage who misses their customers desperately.  Selling one off or high ticket items means repeat business isn’t always forthcoming for our wounded soul. Or is it? There’s nothing wrong with asking for more business providing you do it in the right way. The right way being […]

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Customer Life Time Value
Aug 10

Getting more from your customers – Customer Lifetime Value

By Michael Macdonald | Behaviour & Marketing Psychology , Content Marketing , Engagement Marketing , Lifecycle Marketing

What’s the secret to customers that buy time and time again, are super loyal, and turn to you for EVERYTHING they need within your niche? We hear from a lass looking for customer connections that last. Learn how to go about getting customers for life, my favourite statistics on customer life time value, how to go about […]

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Aug 02

How to get great customer testimonials and reviews

By Kenda Macdonald | Behaviour & Marketing Psychology , Marketing Agony Aunt , Marketing Automation

How to get great testimonials and reviews Your Aunty Kenda is here to help and this week we’re exploring love – and how to get your customers to tell you they love you. Yes, the confusing, conflicting and often totally unexplored realm of testimonials and reviews.Maybe everyone is being too British and polite about it […]

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