Category Archives for "Content Marketing"

Jul 24

What Should Every Welcome or Indoctrination Email Series Contain?

By Lucy Barfoot | Automation , Behaviour , Content Marketing , Engagement Marketing

 One of the most simple campaigns we suggest creating is an Indoctrination. Read on to find out the why, the how and the content you should include in your ‘ultimate hello’. In a nutshell An indoctrination campaign is a welcome campaign for your prospects. A hearty hello.  We like the word indoctrination as a healthy welcome campaign should […]

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Jul 10

How to get more leads – fill your funnel and fuel your flywheel

By Michael Macdonald | Automation , Behaviour , Content Marketing , Lifecycle Marketing

How to get more leads – fill your funnel and fuel your flywheelSuccessful lead generation for SME’s, all used in our business, or our client’s businesses with proven results.​“While creating content is great—and you should be doing it—consumers don’t want just any content. They want personalised content, information that’s relevant and unique to them in […]

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Mar 04

Why you should ignore the marketing prediction posts and what you should be doing instead…

By Kenda Macdonald | Behaviour , Content Marketing , Engagement Marketing

With January over and February out the way, we’re settling into 2019 now. I find the whole month of January intriguing and each year watch on with fascination, it’s two areas that really interest me: The first is the teeny one second transition between the 31st of December 23:59:59 and the 1st of January 00:00:00. It’s […]

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