Category Archives for "Content Marketing"

Mar 04

Why you should ignore the marketing prediction posts and what you should be doing instead…

By Kenda Macdonald | Behaviour , Content Marketing , Engagement Marketing

With January over and February out the way, we’re settling into 2019 now. I find the whole month of January intriguing and each year watch on with fascination, it’s two areas that really interest me: The first is the teeny one second transition between the 31st of December 23:59:59 and the 1st of January 00:00:00. It’s […]

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Dec 18

How to use Quizzes to Generate Leads

By Lucy Barfoot | Behaviour , Content Marketing , Engagement Marketing

Generating leads and capturing actionable data about those leads is becoming increasingly difficult. In the wake of the Cambridge Analytica scandal people are naturally more suspicious of businesses asking for data. Even promises that data is stored on secure servers and only held with the owner’s permission holds less and less weight. It’s understandable. Over the last […]

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