Category Archives for "Content Marketing"

lead nurture
Dec 19

How to do lead nurturing successfully – Real life example

By Kenda Macdonald | Behaviour & Marketing Psychology , Content Marketing , Engagement , Engagement Marketing , Nurture

Lead nurturing is an amazingly powerful tool when done successfully. That statement alone could be the end of this blog post, but let’s not simply take my word for it, let’s talk numbers. What if I said you could do one thing and double your campaign performance? And by double I mean a 231% increase in […]

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email signature
Dec 02

How to WOW with your email signature

By Lucy Barfoot | Behaviour & Marketing Psychology , Content Marketing , Engagement , Engagement Marketing

We’re bombarded with email. It’s fast, it’s a distraction. Does your email signature really matter?Emails interrupt, but they also connect. They focus us. They bond us. We use them for powerful, direct communication. We use them for nurturing leads, we use them to sell. Research from Campaign Monitor shows that email marketing produces 174% more […]

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Jul 24

What Should Every Welcome or Indoctrination Email Series Contain?

By Lucy Barfoot | Behaviour & Marketing Psychology , Content Marketing , Engagement Marketing , Marketing Automation

What is an indoctrination or welcome email sequence?One of the most simple email marketing campaigns we suggest creating is an Indoctrination or welcome series. Read on to find out the why, the how and the content you should include in your ‘ultimate hello’.  An indoctrination campaign is a welcome campaign for your prospects. A hearty hello.  We […]

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Jul 16

How to start blogging for your business

By Beka Ventham | Behaviour & Marketing Psychology , Content Marketing , Marketing Automation

In this day and age, blogging is important. You know it, your neighbour knows it, your neighbour’s great aunt twice removed knows it. Blogs are consumable content for information hungry consumers. You want to be the apple they munch through and that makes them feel satisfied and enlightened. You don’t want to be the double chocolate […]

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Jul 10

How to get more leads – fill your funnel and fuel your flywheel

By Michael Macdonald | Behaviour & Marketing Psychology , Content Marketing , Lifecycle Marketing , Marketing Automation

How to get more leads – fill your funnel and fuel your flywheelSuccessful lead generation for SME’s, all used in our business, or our client’s businesses with proven results.​“While creating content is great—and you should be doing it—consumers don’t want just any content. They want personalised content, information that’s relevant and unique to them in […]

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Jun 20

13 Email Marketing Tips for an Engaged Mailing List

By Lucy Barfoot | Behaviour & Marketing Psychology , Content Marketing , Engagement Marketing , Infusionsoft & Keap , Marketing Automation

Imagine you have an email ready to send out to your list. Maybe you’re telling them about a new exciting thing you’re up to, perhaps you’re signposting them to a brand new piece of content – be that a video on your youtube channel or a .PDF download which will be of use to them. […]

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Jun 12

8 reasons why people aren’t opening your emails

By Beka Ventham | Behaviour & Marketing Psychology , Content Marketing , Engagement Marketing , Lead Generation

Emails are a core part of a lot of people’s marketing strategy. It continues to be the best method to get information to their consumers and a core part of not only establishing a relationship with consumers but nurturing it over a long period of time. When people don’t open your emails it means they aren’t […]

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