Category Archives for "Content Marketing"

Jun 05

How to add value to your content

By Beka Ventham | Behaviour & Marketing Psychology , Content Marketing , Engagement Marketing

 Why are so many companies creating content that isn’t customer centric?  What do they mean when they say that content should add value? How do they want us to give them the best customer experience? When do we use customer research? Who are we to know what benefits appeal to the customer? These are all really important questions and […]

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Jun 05

Interview with the prime ninja

By Beka Ventham | Behaviour & Marketing Psychology , Content Marketing , Engagement Marketing , Marketing Automation

“Your content becomes an extension of who you are” – Kenda Macdonald Pretty powerful stuff, am I right? Our prime ninja was interviewed by Ditsa Keren for Website Planet. Ditsa is a web content specialist and she was really interested in how the ninjas do stuff. Particularly when it came to marketing automation – which is an […]

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Mar 04

Why you should ignore the marketing prediction posts and what you should be doing instead…

By Kenda Macdonald | Behaviour & Marketing Psychology , Content Marketing , Engagement Marketing

With January over and February out the way, we’re settling into 2019 now. I find the whole month of January intriguing and each year watch on with fascination, it’s two areas that really interest me: The first is the teeny one second transition between the 31st of December 23:59:59 and the 1st of January 00:00:00. It’s […]

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Dec 18

How to use Quizzes to Generate Leads

By Lucy Barfoot | Behaviour & Marketing Psychology , Content Marketing , Engagement Marketing

Generating leads and capturing actionable data about those leads is becoming increasingly difficult. In the wake of the Cambridge Analytica scandal people are naturally more suspicious of businesses asking for data. Even promises that data is stored on secure servers and only held with the owner’s permission holds less and less weight. It’s understandable. Over the last […]

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Dec 06

What to Consider when Conducting a Website Critique

By Michael Macdonald | Behaviour & Marketing Psychology , Content Marketing , Engagement Marketing , Lifecycle Marketing

Taking time to conduct a website critique on your own website is just as important as investing in a detailed, no hole barred, competitor audit. In fact the two go hand in hand as it’s something that you can use when comparing your business against your competitors. Of course saying isn’t doing and conducting a […]

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How to Succeed with Marketing Automation
Sep 08

How to Succeed with Marketing Automation

By Kenda Macdonald | Behaviour & Marketing Psychology , Content Marketing , Engagement Marketing , Lifecycle Marketing , Marketing Agony Aunt , Marketing Automation

How to succeed with marketing automationYour Aunty Kenda is here this week to help you succeed with your marketing automation. This week we have possibly one of the cheekiest requests we’ve ever had. But fortune favours the bold. And so in this episode, I’m going to be spilling the beans on our success methodology.  Letter to […]

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Sep 05

The Epic Marketing Show – How you Keep Customers

By Kenda Macdonald | Behaviour & Marketing Psychology , Content Marketing , Marketing Automation

This episode of The Epic Marketing Show we talk keeping the customers you worked your nards off trying to win. Rather than letting them wander off. It happens all the time in business: an organisation goes to great effort to deploy lifecycle marketing (of sorts), get their ideal businesses through the door only to abandon them […]

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