Category Archives for "Content Marketing"

Jul 30

Introduction and Welcome

By Kenda Macdonald | Behaviour , Content Marketing , Engagement Marketing , Lifecycle Marketing

Welcome to The Marketing Agony AuntMarketing needs an Agony Aunt. Because in a world where the forces of marketing and automation conspire against you, who can listeners count on to help pick apart their automation nightmares, marketing anxieties and customer terrors? Join marketing’s new Aunty, Kenda Macdonald, as she helps ease the frustrations and solve the […]

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The Epic Marketing Show - What is Engagement Marketing featured image
Jul 11

The Epic Marketing Show – What is Engagement Marketing?

By Kenda Macdonald | Behaviour , Content Marketing , Engagement Marketing

Welcome to the latest episode of The Epic Marketing Show! This week I talk about engagement marketing. As it’s name suggests it’s all about engaging your prospects and clients, simple right? Well not exactly. Unlike a lot of the other approaches we advocate, engagement marketing is a strategy. That means when you get it right it leads […]

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