Category Archives for "Content Marketing"

Boosting Sales By Creating Engagement And Trust
Aug 18

Boosting Sales by Creating Engagement and Trust

By Kenda Macdonald | Behaviour & Marketing Psychology , Content Marketing , Engagement Marketing , Lifecycle Marketing , Marketing Automation

Build engagement and trust with your audience to create long lasting relationships, and better customersHow to improve your engagement and not bang your audience over the head with your offers whenever you need to boost sales.This week’s avid listener has a big embarrassing problem. A marketing content creator that is worried about the content that […]

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Boosting Sales By Creating Engagement And Trust
Aug 18

Boosting Sales by Creating Engagement and Trust

By Kenda Macdonald | Behaviour & Marketing Psychology , Content Marketing , Engagement Marketing , Lifecycle Marketing

How do you build trust and engagement with your customers and prospects so that you can boost sales? How do you ensure you are welcome in their inboxes? And how do you ensure that you are positioned favourably with your competitors? We hear from a confused and lost listener, who has a big and embarrassing problem…Find […]

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Customer Life Time Value
Aug 10

Getting more from your customers – Customer Lifetime Value

By Michael Macdonald | Behaviour & Marketing Psychology , Content Marketing , Engagement Marketing , Lifecycle Marketing

What’s the secret to customers that buy time and time again, are super loyal, and turn to you for EVERYTHING they need within your niche? We hear from a lass looking for customer connections that last. Learn how to go about getting customers for life, my favourite statistics on customer life time value, how to go about […]

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Jul 30

Introduction and Welcome

By Kenda Macdonald | Behaviour & Marketing Psychology , Content Marketing , Engagement Marketing , Lifecycle Marketing

Welcome to The Marketing Agony AuntMarketing needs an Agony Aunt. Because in a world where the forces of marketing and automation conspire against you, who can listeners count on to help pick apart their automation nightmares, marketing anxieties and customer terrors? Join marketing’s new Aunty, Kenda Macdonald, as she helps ease the frustrations and solve the […]

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What is Marketing Automation
Jul 30

What is Marketing Automation

By Kenda Macdonald | Behaviour & Marketing Psychology , Content Marketing , Engagement Marketing , Lifecycle Marketing , Marketing Automation

ON AIR! We interrupt our regularly scheduled episode of The Epic Marketing Show to bring you the all new (and all rad) Marketing Agony Aunt Podcast! The very first episode is live and in the wild and we’re really quite pleased with it. Each week I’ll tackle your automation and marketing agonies to help make your […]

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The Epic Marketing Show - What is Engagement Marketing featured image
Jul 11

The Epic Marketing Show – What is Engagement Marketing?

By Kenda Macdonald | Behaviour & Marketing Psychology , Content Marketing , Engagement Marketing

Welcome to the latest episode of The Epic Marketing Show! This week I talk about engagement marketing. As it’s name suggests it’s all about engaging your prospects and clients, simple right? Well not exactly. Unlike a lot of the other approaches we advocate, engagement marketing is a strategy. That means when you get it right it leads […]

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How to Create a Content Plan
Jun 22

How to Create a Content Plan

By Kenda Macdonald | Content Marketing

Wait, what? …is often the first response we get from marketers when we ask them about the content plan underpinning their content marketing. But you’ve got to have a plan right? Because without a plan – an approach backed by some measure of logic or reasoning, you’re just flailing around in the dark. The absence […]

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