Category Archives for "Engagement Marketing"

Jul 24

What Should Every Welcome or Indoctrination Email Series Contain?

By Lucy Barfoot | Automation , Behaviour , Content Marketing , Engagement Marketing

What is an indoctrination or welcome email sequence?One of the most simple email marketing campaigns we suggest creating is an Indoctrination or welcome series. Read on to find out the why, the how and the content you should include in your ‘ultimate hello’.  An indoctrination campaign is a welcome campaign for your prospects. A hearty hello.  We […]

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May 21

How to automate your marketing like a ninja

By Beka Ventham | Behaviour , Engagement Marketing , Lifecycle Marketing

 The beauty of human evolution is simply that we are continuously improving through learning, just like marketing automation.   Now, if you’ve already stopped and rolled your eyes it’s probably because you invested in a ‘ready-to-go’ bundle that was sold to you as the wonder solution. We’re sorry that you got introduced to this fantastic tool in […]

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