Category Archives for "Engagement Marketing"

May 06

Staying Sane – Special Guest Alex Massey

By Kenda Macdonald | Behaviour & Marketing Psychology , Content Marketing , Engagement Marketing , Lifecycle Marketing , Marketing Agony Aunt , Marketing Automation

Living with AnxietyAnxiety makes you feel fearful and out of control. It happens to all of us as part of a natural fight or flight response structured into our makeup for survival. However when you are feeling anxious more often than not, developing physical symptoms and it’s stopping you from contributing to normal activities in […]

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May 04

Staying Sane – Alex Massey Special

By Kenda Macdonald | Behaviour & Marketing Psychology , Content Marketing , Engagement Marketing , Lifecycle Marketing

How do you keep your head above the noise and keep your mental health in check during this pandemic? We’re joined by the brilliant Alex Massey – best selling author on mental health, depression and anxiety. We discuss what we’re going through collectively as a species, how it’s impacting all of us and how to […]

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Apr 21

Problems with your welcome campaign

By Beka Ventham | Behaviour & Marketing Psychology , Content Marketing , Engagement , Engagement Marketing

When you arrive somewhere it’s always nice to be welcomed. Whether it’s at your local pub, your sisters’ place or a grand hotel who offer turn down service. A welcome campaign does the same thing for your prospects.Undoubtedly, if they’ve signed up, submitted or sold their soul to you…the good businesses will welcome them with […]

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Feb 24

How to build an eCommerce content plan

By Beka Ventham | Behaviour & Marketing Psychology , Content Marketing , Engagement , Engagement Marketing , Marketing Strategy

What’s all this fuss about an eCommerce content plan?Isn’t it enough that you’re pushing out semi regular blogs pedalling the products in your eCommerce store? Not anymore it isn’t.An eCommerce content plan is a plan for your content. Stay with me here…it is a structured strategic action plan for the content you create, when you […]

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delivery campaign
Jan 20

An example of a lead magnet delivery campaign

By Mel Foster | Behaviour & Marketing Psychology , Engagement , Engagement Marketing , Lead Generation

What is a lead magnet campaign?You’ve created a great lead magnet you know your consumers are going to love, but now you need to deliver it… The lead magnet delivery campaign is one of the cornerstones to using marketing automation to generate new leads and save time by automating the follow up.  Whether your prospects will […]

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lead nurture
Dec 19

How to do lead nurturing successfully – Real life example

By Kenda Macdonald | Behaviour & Marketing Psychology , Content Marketing , Engagement , Engagement Marketing , Nurture

Lead nurturing is an amazingly powerful tool when done successfully. That statement alone could be the end of this blog post, but let’s not simply take my word for it, let’s talk numbers. What if I said you could do one thing and double your campaign performance? And by double I mean a 231% increase in […]

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email signature
Dec 02

How to WOW with your email signature

By Lucy Barfoot | Behaviour & Marketing Psychology , Content Marketing , Engagement , Engagement Marketing

We’re bombarded with email. It’s fast, it’s a distraction. Does your email signature really matter?Emails interrupt, but they also connect. They focus us. They bond us. We use them for powerful, direct communication. We use them for nurturing leads, we use them to sell. Research from Campaign Monitor shows that email marketing produces 174% more […]

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