Category Archives for "Engagement Marketing"

Jul 24

What Should Every Welcome or Indoctrination Email Series Contain?

By Lucy Barfoot | Automation , Behaviour , Content Marketing , Engagement Marketing

 One of the most simple campaigns we suggest creating is an Indoctrination. Read on to find out the why, the how and the content you should include in your ‘ultimate hello’. In a nutshell An indoctrination campaign is a welcome campaign for your prospects. A hearty hello.  We like the word indoctrination as a healthy welcome campaign should […]

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May 21

How to automate your marketing like a ninja

By Beka Ventham | Behaviour , Engagement Marketing , Lifecycle Marketing

 The beauty of human evolution is simply that we are continuously improving through learning, just like marketing automation.   Now, if you’ve already stopped and rolled your eyes it’s probably because you invested in a ‘ready-to-go’ bundle that was sold to you as the wonder solution. We’re sorry that you got introduced to this fantastic tool in […]

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Mar 04

Why you should ignore the marketing prediction posts and what you should be doing instead…

By Kenda Macdonald | Behaviour , Content Marketing , Engagement Marketing

With January over and February out the way, we’re settling into 2019 now. I find the whole month of January intriguing and each year watch on with fascination, it’s two areas that really interest me:   The first is the teeny one second transition between the 31st of December 23:59:59 and the 1st of January […]

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