Category Archives for "Engagement Marketing"

Jul 24

What Should Every Welcome or Indoctrination Email Series Contain?

By Lucy Barfoot | Behaviour & Marketing Psychology , Content Marketing , Engagement Marketing , Marketing Automation

What is an indoctrination or welcome email sequence?One of the most simple email marketing campaigns we suggest creating is an Indoctrination or welcome series. Read on to find out the why, the how and the content you should include in your ‘ultimate hello’.  An indoctrination campaign is a welcome campaign for your prospects. A hearty hello.  We […]

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Jul 23

What is awareness and why does it matter?

By Beka Ventham | Behaviour & Marketing Psychology , Engagement Marketing

Really knowing your customers is the difference between being a forgettable business and a truly memorable business. It’s the difference between healthy profits and repeat purchases, or paltry conversions. If you don’t put time and effort into getting to know your customers then they will seek out a business who will.  Doing your customer research and […]

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Jun 20

13 Email Marketing Tips for an Engaged Mailing List

By Lucy Barfoot | Behaviour & Marketing Psychology , Content Marketing , Engagement Marketing , Infusionsoft & Keap , Marketing Automation

Imagine you have an email ready to send out to your list. Maybe you’re telling them about a new exciting thing you’re up to, perhaps you’re signposting them to a brand new piece of content – be that a video on your youtube channel or a .PDF download which will be of use to them. […]

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Jun 12

8 reasons why people aren’t opening your emails

By Beka Ventham | Behaviour & Marketing Psychology , Content Marketing , Engagement Marketing , Lead Generation

Emails are a core part of a lot of people’s marketing strategy. It continues to be the best method to get information to their consumers and a core part of not only establishing a relationship with consumers but nurturing it over a long period of time. When people don’t open your emails it means they aren’t […]

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Jun 05

How to add value to your content

By Beka Ventham | Behaviour & Marketing Psychology , Content Marketing , Engagement Marketing

 Why are so many companies creating content that isn’t customer centric?  What do they mean when they say that content should add value? How do they want us to give them the best customer experience? When do we use customer research? Who are we to know what benefits appeal to the customer? These are all really important questions and […]

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Jun 05

Interview with the prime ninja

By Beka Ventham | Behaviour & Marketing Psychology , Content Marketing , Engagement Marketing , Marketing Automation

“Your content becomes an extension of who you are” – Kenda Macdonald Pretty powerful stuff, am I right? Our prime ninja was interviewed by Ditsa Keren for Website Planet. Ditsa is a web content specialist and she was really interested in how the ninjas do stuff. Particularly when it came to marketing automation – which is an […]

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May 21

How to automate your marketing like a ninja

By Beka Ventham | Behaviour & Marketing Psychology , Engagement Marketing , Lifecycle Marketing

The beauty of human evolution is simply that we are continuously improving through learning, just like marketing automation. Now, if you’ve already stopped and rolled your eyes it’s probably because you invested in a ‘ready-to-go’ bundle that was sold to you as the wonder solution. We’re sorry that you got introduced to this fantastic tool […]

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