Category Archives for "Engagement Marketing"

Mar 04

Why you should ignore the marketing prediction posts and what you should be doing instead…

By Kenda Macdonald | Behaviour & Marketing Psychology , Content Marketing , Engagement Marketing

With January over and February out the way, we’re settling into 2019 now. I find the whole month of January intriguing and each year watch on with fascination, it’s two areas that really interest me: The first is the teeny one second transition between the 31st of December 23:59:59 and the 1st of January 00:00:00. It’s […]

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Dec 18

How to use Quizzes to Generate Leads

By Lucy Barfoot | Behaviour & Marketing Psychology , Content Marketing , Engagement Marketing

Generating leads and capturing actionable data about those leads is becoming increasingly difficult. In the wake of the Cambridge Analytica scandal people are naturally more suspicious of businesses asking for data. Even promises that data is stored on secure servers and only held with the owner’s permission holds less and less weight. It’s understandable. Over the last […]

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Dec 06

What to Consider when Conducting a Website Critique

By Michael Macdonald | Behaviour & Marketing Psychology , Content Marketing , Engagement Marketing , Lifecycle Marketing

Taking time to conduct a website critique on your own website is just as important as investing in a detailed, no hole barred, competitor audit. In fact the two go hand in hand as it’s something that you can use when comparing your business against your competitors. Of course saying isn’t doing and conducting a […]

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How to Succeed with Marketing Automation
Sep 08

How to Succeed with Marketing Automation

By Kenda Macdonald | Behaviour & Marketing Psychology , Content Marketing , Engagement Marketing , Lifecycle Marketing , Marketing Agony Aunt , Marketing Automation

How to succeed with marketing automationYour Aunty Kenda is here this week to help you succeed with your marketing automation. This week we have possibly one of the cheekiest requests we’ve ever had. But fortune favours the bold. And so in this episode, I’m going to be spilling the beans on our success methodology.  Letter to […]

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Boosting Sales By Creating Engagement And Trust
Aug 18

Boosting Sales by Creating Engagement and Trust

By Kenda Macdonald | Behaviour & Marketing Psychology , Content Marketing , Engagement Marketing , Lifecycle Marketing , Marketing Automation

Build engagement and trust with your audience to create long lasting relationships, and better customersHow to improve your engagement and not bang your audience over the head with your offers whenever you need to boost sales.This week’s avid listener has a big embarrassing problem. A marketing content creator that is worried about the content that […]

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Boosting Sales By Creating Engagement And Trust
Aug 18

Boosting Sales by Creating Engagement and Trust

By Kenda Macdonald | Behaviour & Marketing Psychology , Content Marketing , Engagement Marketing , Lifecycle Marketing

How do you build trust and engagement with your customers and prospects so that you can boost sales? How do you ensure you are welcome in their inboxes? And how do you ensure that you are positioned favourably with your competitors? We hear from a confused and lost listener, who has a big and embarrassing problem…Find […]

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Customer Life Time Value
Aug 10

Getting more from your customers – Customer Lifetime Value

By Michael Macdonald | Behaviour & Marketing Psychology , Content Marketing , Engagement Marketing , Lifecycle Marketing

What’s the secret to customers that buy time and time again, are super loyal, and turn to you for EVERYTHING they need within your niche? We hear from a lass looking for customer connections that last. Learn how to go about getting customers for life, my favourite statistics on customer life time value, how to go about […]

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Aug 02

Finding Love and Customer Reviews

By Michael Macdonald | Behaviour & Marketing Psychology , Content Marketing , Engagement Marketing , Lifecycle Marketing

How do you go about getting good testimonials and reviews from your customers? Getting an “I love you too” can be so hard, and we hear from a hopeless romantic that is struggling to find love. Learn how to go about getting reviews, what questions to ask to get testimonials that make an impact and avoid the […]

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