By Michael Macdonald | Automation , Behaviour , Infusionsoft , Keap
Part one of a series of posts that help small businesses get the best ROI from marketing automation
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By Mel Foster | Infusionsoft , Keap
In this blog I’m going to explain what tags are and show you some of the different ways they can be used in Infusionsoft, and Keap by Infusionsoft. The main difference between Infusionsoft, and Keap by Infusionsoft, is that Infusionsoft and Keap by Infusionsoft store all of your contacts centrally, which means that they can all […]
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By Mel Foster | Automation , Behaviour , Infusionsoft , Keap
If you read our blogs regularly and I hope you do, because we really do have some awesome content in them…then you have probably seen the super useful blog on how to create a custom double opt in link in Infusionsoft by Keap. If you haven’t seen that blog, then you can read it here. In […]
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By Mel Foster | Automation , Behaviour , Infusionsoft
A while ago, our Chief Ninja – the very talented author of Hack the Buyer Brain, Kenda (yes, I know that’s a shameless plug, but you really will thank me when you buy your copy) wrote a blog on why you should have Lead Scoring set up in your Infusionsoft by Keap Application. You can […]
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By Lucy Barfoot | Automation , Behaviour , Content Marketing , Engagement Marketing , Infusionsoft
Imagine you have an email ready to send out to your list. Maybe you’re telling them about a new exciting thing you’re up to, perhaps you’re signposting them to a brand new piece of content – be that a video on your youtube channel or a .PDF download which will be of use to them. […]
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By Mel Foster | Automation , Engagement Marketing , Infusionsoft , Keap
What does it mean when a contact is engaged? Typically an engaged contact is someone who has opened or clicked an email within the last four months. The opposite is true for an unengaged contact: They are someone who hasn’t opened or clicked an email within the last four months. What is engagement? Infusionsoft by Keap […]
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By Chas Merino | Behaviour , Content Marketing , Engagement Marketing , Infusionsoft , Lifecycle Marketing
We like to define marketing automation by splitting the two words out: Marketing = everything you do to get and keep a customer And automation = all the tools and processes you leverage to make everything you do to get and keep a customer, happen. Broadly speaking, marketing automation is the process and technology that […]
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By Lucy Barfoot | Infusionsoft
Infusionsoft Campaign Builder best practice – is it time to critique and tweak your campaigns?Ooo this is going to be useful! We’re going to run through some super useful campaign building best practice for you today. Here in this blog post you’ll find the whys and wherefores. A little note on thinking aheadWhen you’re building […]
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By Kenda Macdonald | Infusionsoft , Keap
Keap ™ vs Infusionsoft ™- what’s the deal?If you’re an Infusionsoft ™ user, you may have seen the following message when you went to log into Infusionsoft™: That explains the gist of it… but if you want a more thorough explanation, you can check out our blog here on it But if you’re curious like me… then you […]
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By Kenda Macdonald | Automation , Infusionsoft , Keap
What is the new Infusionsoft ™?At the end of last year (2018), innovation led to a little confusion with the introduction a new Infusionsoft™ product. Infusionsoft™ launched a new version of its fabulous sales and marketing software. It was simply referred to as the “new” Infusionsoft ™. But it wasn’t a replacement for the original Infusionsoft. […]
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