By Mel Foster | Behaviour & Marketing Psychology , Infusionsoft & Keap
When would you need to export contact information?You may want to export contacts for several reasons such as: Import into FB for ads ie third party dataAnalyse data for reportingClean up data/ tagsIf your user permissions allow it you can export contacts into a handy CSV file. You can also use this method to export referral […]
Continue reading
By Mel Foster | Infusionsoft & Keap
Why do we need a soft opt out option? No one wants to see their customers unsubscribing from their marketing emails, but unfortunately it does happen.When your list lets you know that you aren’t giving them what they want it can hurt a bit but it’s important to understand why they don’t find what you’re […]
Continue reading
By Michael Macdonald | Infusionsoft & Keap
Keap are constantly improving and updating Infusionsoft, and are dedicated to helping small businesses succeed with their awesome marketing automation platform. Over the years it has grown from a simple email responder, (the original and still the best) to an all in one sales and marketing powerhouse that has a built in shopping cart, referral partner […]
Continue reading
By Mel Foster | Behaviour & Marketing Psychology , Infusionsoft & Keap , Marketing Automation
Do you know how to manually opt out a contact in Keap? There are many differences between Infusionsoft and Keap, and if you use both systems like we do in our business, then many of these differences will crop up “on the job”.We have lots of questions from our clients asking us how to perform […]
Continue reading
By Michael Macdonald | Behaviour & Marketing Psychology , Infusionsoft & Keap , Marketing Automation , Marketing Strategy
This blog will give you an overview of how your business can use marketing automation to launch, deliver and follow up on a virtual event. It will help you understand how to make it easy for your customers to express their interest, sign up, receive updates and reminders, see replays and receive targeted and customised follow […]
Continue reading
By Mel Foster | Behaviour & Marketing Psychology , Infusionsoft & Keap , Lead Generation
I am definitely guilty of cart abandonment and I know you are too! Do you ever cruise an online shop and pop things in your cart only to abandon it because you have an appointment, have to get to work, have to hang the laundry up, have to stop your child from playing football in the […]
Continue reading
By Mel Foster | Behaviour & Marketing Psychology , Infusionsoft & Keap , Marketing Automation
Why do you need a non disclosure agreement campaign? Imagine you’ve created all your lovely online content, and are ready to release it to your faithful customers. But what is stopping those customers from sharing your amazing content with the rest of the world?You’ve worked damned hard, and put all of your hard earned expertise […]
Continue reading
By Lucy Barfoot | Behaviour & Marketing Psychology , Infusionsoft & Keap , Marketing Automation
I’ve got a bit of a thing about email signatures. I’ve seen them a little overlooked (Boring! Faceless! Underwhelming) and I’ve seen them over engineered (All the colours! Too much information! Weirdly formatted!). If you’re using Infusionsoft by Keap then hopefully you have yours set up and your email signature gives a little info about you […]
Continue reading
By Michael Macdonald | Behaviour & Marketing Psychology , Infusionsoft & Keap , Keap , Marketing Automation
Part one of a series of posts that help small businesses get the best ROI from marketing automation
Continue reading
By Mel Foster | Infusionsoft & Keap , Keap
In this blog I’m going to explain what tags are and show you some of the different ways they can be used in Infusionsoft, and Keap by Infusionsoft. The main difference between Infusionsoft, and Keap by Infusionsoft, is that Infusionsoft and Keap by Infusionsoft store all of your contacts centrally, which means that they can all […]
Continue reading