By Chas Merino | Behaviour , Content Marketing , Engagement Marketing , Infusionsoft , Lifecycle Marketing
We like to define marketing automation by splitting the two words out: Marketing = everything you do to get and keep a customer And automation = all the tools and processes you leverage to make everything you do to get and keep a customer, happen. Broadly speaking, marketing automation is the process and technology that […]
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By Kenda Macdonald | Infusionsoft , Keap
Keap ™ vs Infusionsoft ™- what’s the deal?If you’re an Infusionsoft ™ user, you may have seen the following message when you went to log into Infusionsoft™: That explains the gist of it… but if you want a more thorough explanation, you can check out our blog here on it But if you’re curious like me… then you […]
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By Kenda Macdonald | Automation , Infusionsoft , Keap
Infusionsoft ™ is now Keap ™Infusionsoft ™ has changed its name to Keap ™. 2019 is a year of big change for many businesses, and it would seem that Infusionsoft ™ is no different. As of the 29th of January 2019, Infusionsoft ™ is officially Keap ™. To be honest… I’m on the fence about the […]
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By Michael Macdonald | Automation , Infusionsoft , Keap , Lifecycle Marketing
Keap ™ review and walkthroughWhat is Keap ™, what is Infusionsoft ™ and what has changed?Keap ™ is Infusionsoft ™. Infusionsoft ™ is still Infusionsoft ™, Keap ™ is also Keap ™ and Infusionsoft™ is Keap ™ Confused? We got you. Keap reading… Keap ™ is the new name for Infusionsoft ™, the company. They re-branded on […]
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By Mel Foster | Infusionsoft , Keap
Whether you’re adopting a new CRM system or populating a database it usually means one agonising truth – you have to import contacts. It’s the worst! Especially as most tools don’t talk to one another and some don’t even allow you to export your database. This means lots of pain and manual intervention. So you’ve got your strategy […]
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By Kenda Macdonald | Automation , Engagement Marketing , Infusionsoft
If you want your marketing automation campaigns to be a success it takes work. If you were told automation was the magic wand that would solve all your woes then you were horribly mislead. Don’t get me wrong – marketing automation can and does work. We’ve worked with businesses all over the globe who have seen […]
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By Mel Foster | Infusionsoft , Keap
Have you ever given a team member a task to do in Infusionsoft, only for them to come back to you to say they don’t have the user permissions to complete it? Queue eye rolling and swearing under your breath and asking the mighty Infusionsoft gods why everyone doesn’t just have the same level of access. Of […]
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By Kenda Macdonald | Automation , Infusionsoft , Keap
In this episode of The Epic Marketing Show we delve into the awesome and nerdy world of tags in Infusionsoft.No not that kind of tagging, I may be street but I’m not gangsta.Creating tags in Infusionsoft is something of an art form and therefore there are right and wrong ways to do it. That isn’t […]
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By Kenda Macdonald | Automation , Infusionsoft , Keap
Last episode we showed you how to get the most out of your marketing automation. This week we’re going one further. I’m tackling how to plan and build marketing automation campaigns in Infusionsoft that actually work. This is way more exciting than it sounds. Trust me.I know, we’re just too good to you!In this episode of […]
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