By Michael Macdonald | Infusionsoft & Keap
What is Infusionsoft, and what is Keap? Keap the company (Formerly known as Infusionsoft) have been very busy this year. They’re busy every year, but this year (2020) has been exceptional. You may have been aware of Infusionsoft the product and the company for some time, but may not know that the company have changed their […]
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By Mel Foster | Implementation , Infusionsoft & Keap
Why do we need to capture leads?Capturing leads should be front and centre on your website and you want to make sure that the system is working for you.We want to help you create efficient webforms to capture your leads. Keep reading to learn how!What is a webform?A web form is an external form you […]
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By Mel Foster | Infusionsoft & Keap
Re-engagement campaigns are gold dust – if you know when and how to use them effectively.Why do I need a re-engagement campaign?A huge number of emails hit your customers’ inboxes each day. There is so much competition for your list’s attention. It’s inevitable that a percentage of your list will stop engaging with your marketing […]
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By Mel Foster | Infusionsoft & Keap
Do you ever want to reward your loyal customers by giving them something for free as an incentive to purchase one of your products or services? How do you go about setting up a product and order form?If you’ve never given anything away for free. Here are a few reasons it may be a good […]
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By Mel Foster | Implementation , Infusionsoft & Keap
When would you need to export contact information?You may want to export contacts for several reasons such as: Import into FB for ads ie third party dataAnalyse data for reportingClean up data/ tagsIf your user permissions allow it you can export contacts into a handy CSV file. You can also use this method to export referral […]
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By Mel Foster | Infusionsoft & Keap
Why do we need a soft opt out option? No one wants to see their customers unsubscribing from their marketing emails, but unfortunately it does happen.When your list lets you know that you aren’t giving them what they want it can hurt a bit but it’s important to understand why they don’t find what you’re […]
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By Michael Macdonald | Infusionsoft & Keap
Keap are constantly improving and updating Infusionsoft, and are dedicated to helping small businesses succeed with their awesome marketing automation platform. Over the years it has grown from a simple email responder, (the original and still the best) to an all in one sales and marketing powerhouse that has a built in shopping cart, referral partner […]
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By Mel Foster | Behaviour & Marketing Psychology , Infusionsoft & Keap , Marketing Automation
Do you know how to manually opt out a contact in Keap? There are many differences between Infusionsoft and Keap, and if you use both systems like we do in our business, then many of these differences will crop up “on the job”.We have lots of questions from our clients asking us how to perform […]
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By Michael Macdonald | Behaviour & Marketing Psychology , Infusionsoft & Keap , Marketing Automation , Marketing Strategy
This blog will give you an overview of how your business can use marketing automation to launch, deliver and follow up on a virtual event. It will help you understand how to make it easy for your customers to express their interest, sign up, receive updates and reminders, see replays and receive targeted and customised follow […]
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By Mel Foster | Behaviour & Marketing Psychology , Infusionsoft & Keap , Lead Generation
I am definitely guilty of cart abandonment and I know you are too! Do you ever cruise an online shop and pop things in your cart only to abandon it because you have an appointment, have to get to work, have to hang the laundry up, have to stop your child from playing football in the […]
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