Category Archives for "Infusionsoft"

Aug 02

Life Cycle Marketing – The Ninja Way

By Kenda Macdonald | Automation , Behaviour , Infusionsoft

How do you define “Marketing”?If you’re in the business of selling anything, providing a service, customer service, or keeping people happy, you’re in the business of marketing. We define marketing as “anything to do with influencing a decision, making a sale, keeping a customer, and keeping them happy”. That means all the way from advertising, to point […]

Continue reading
May 08

Email Marketing Armageddon: The General Data Protection Regulation

By Kenda Macdonald | Automation , Infusionsoft

The General Data Protection RegulationThe General Data Protection Regulation (GDPR) was adopted 27 April 2016 and will enter into application on 25 May 2018, giving organisations a two-year transition period. You’ve got two years. That was a year ago.Wait – what’s going on?Your marketing world is drastically changing, and you have 12 months to get into […]

Continue reading