Category Archives for "Infusionsoft"

Aug 02

Life Cycle Marketing – The Ninja Way

By Kenda Macdonald | Automation , Behaviour , Infusionsoft

How do you define “Marketing”?If you’re in the business of selling anything, providing a service, customer service, or keeping people happy, you’re in the business of marketing. We define marketing as “anything to do with influencing a decision, making a sale, keeping a customer, and keeping them happy”. That means all the way from advertising, to point […]

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May 18

How To: Easily View Opt-In And Email Status In Infusionsoft

By Kenda Macdonald | Automation , Behaviour , Infusionsoft , Keap

Hidden Data #1Data cleanliness is next to marketing automation godliness. But so often data is either hidden, labelled weirdly, or is so esoteric you may not have any idea what it means or how you should be using it… Ultimately you’re often left in the dark with vital information going undiscovered and potential for growth, improvement […]

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May 08

Email Marketing Armageddon: The General Data Protection Regulation

By Kenda Macdonald | Automation , Infusionsoft

The General Data Protection RegulationThe General Data Protection Regulation (GDPR) was adopted 27 April 2016 and will enter into application on 25 May 2018, giving organisations a two-year transition period. You’ve got two years. That was a year ago.Wait – what’s going on?Your marketing world is drastically changing, and you have 12 months to get into […]

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