By Kenda Macdonald | Lead Generation
Lead magnets are the foundation to a strong strategic inbound lead generation strategy. They are the hook that brings your audience in for more. A good lead magnet should not only bring you more leads, but should also focus on engaging and qualifying those leads.Unfortunately, not all lead magnets are created equal – and so […]
Continue reading
By Ashton Porter | Lead Generation
If you browse the internet, I’m more than certain you’ve consumed a lead magnet at least once in your life.You may even have one or more set up for your business. Nice work!But if you’re not sure what a lead magnet is, or perhaps whether you’ve got a really good one in place, read on…We […]
Continue reading
By Ashton Porter | Lead Generation
When you think about a magnet, you are probably picturing the strong pull it has on particular materials. Strong enough to make it stick. A lead magnet works in the same way. We use them in marketing to attract (pull in) our ideal customers and keep them interested; make them stick. Think of lead magnets as a […]
Continue reading
By Iona Nelson | Lead Generation
You likely have some awesome lead magnets already. Ebooks, webinars, guides, templates and workbooks are examples of lead magnets you can offer your audience, to build trust with your brand.Do you have these? Yes?! Congrats! They’re a massive part of any marketing strategy. But are yours performing at their best?It’s a common dilemma. Hours of blood, […]
Continue reading
By Lucy Barfoot | Lead Generation
What is a Lead Magnet?Let’s quickly dip into the basics. Lead magnet consumers are leads (aka people) who come onto your email list from consuming information you’re putting out there in the world.A lead magnet is a literal magnet for those leads. And if you’re offering a great lead magnet, they are going to be HOT […]
Continue reading
By Beka Ventham | Lead Generation
Lead magnets are a critical part of business lead generation strategy. They play such a central role in attracting fresh new prospects because they are vats of value on offer.The ultimate lead magnet will benefit your prospect in some way, establish your positioning as a business and encourage the prospect to act in signing up […]
Continue reading
By Kenda Macdonald | Lead Generation
Good lead generation is becoming increasingly hard to come by.While good leads are getting harder to get, there seem to be more and more “experts” and “gurus” popping up with all kinds of new age advice on how to generate leads in the new best way possible. Unfortunately, decent lead generation isn’t about the tools, the […]
Continue reading
By Beka Ventham | Content Marketing , Lead Generation
Lead generation is the process of cultivating potential customers for your business. According to a report from Hubspot, 61% of marketers consider generating traffic and leads to be their biggest challenge.When you rely on continuous conversions to keep your business growing the pressure of lead generation can seem overwhelming. It’s important to invest in quality lead […]
Continue reading
By Kenda Macdonald | Behaviour & Marketing Psychology , Content Marketing , Lead Generation
“How do I get more leads?” This is the most common question I get asked. In all the Marketing Therapy sessions, speaking engagements, and strategy sessions I’ve done over the years – it comes up as a consistent problem for businesses. Needing more leads and wanting to fill your funnel to boost your sales is often the […]
Continue reading
By Beka Ventham | Behaviour & Marketing Psychology , Lead Generation
Get more leads to sign up so you are building your list, establishing your brand and positioning yourself with new potential customers because this is all really important for your business. The more people that know about your business, the more potential customers you are reaching out to. Getting your name out to the right people […]
Continue reading
