By Lucy Barfoot | Lead Generation
What is a Lead Magnet?Let’s quickly dip into the basics. Lead magnet consumers are leads (aka people) who come onto your email list from consuming information you’re putting out there in the world.A lead magnet is a literal magnet for those leads. And if you’re offering a great lead magnet, they are going to be HOT […]
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By Beka Ventham | Lead Generation
Lead magnets are a critical part of business lead generation strategy. They play such a central role in attracting fresh new prospects because they are vats of value on offer.The ultimate lead magnet will benefit your prospect in some way, establish your positioning as a business and encourage the prospect to act in signing up […]
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By Kenda Macdonald | Lead Generation
Good lead generation is becoming increasingly hard to come by.While good leads are getting harder to get, there seem to be more and more “experts” and “gurus” popping up with all kinds of new age advice on how to generate leads in the new best way possible. Unfortunately, decent lead generation isn’t about the tools, the […]
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By Beka Ventham | Content Marketing , Lead Generation
Lead generation is the process of cultivating potential customers for your business. According to a report from Hubspot, 61% of marketers consider generating traffic and leads to be their biggest challenge.When you rely on continuous conversions to keep your business growing the pressure of lead generation can seem overwhelming. It’s important to invest in quality lead […]
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By Kenda Macdonald | Behaviour & Marketing Psychology , Content Marketing , Lead Generation
“How do I get more leads?” This is the most common question I get asked. In all the Marketing Therapy sessions, speaking engagements, and strategy sessions I’ve done over the years – it comes up as a consistent problem for businesses. Needing more leads and wanting to fill your funnel to boost your sales is often the […]
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By Beka Ventham | Behaviour & Marketing Psychology , Lead Generation
Get more leads to sign up so you are building your list, establishing your brand and positioning yourself with new potential customers because this is all really important for your business. The more people that know about your business, the more potential customers you are reaching out to. Getting your name out to the right people […]
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By Mel Foster | Behaviour & Marketing Psychology , Infusionsoft & Keap , Lead Generation
I am definitely guilty of cart abandonment and I know you are too! Do you ever cruise an online shop and pop things in your cart only to abandon it because you have an appointment, have to get to work, have to hang the laundry up, have to stop your child from playing football in the […]
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By Mel Foster | Behaviour & Marketing Psychology , Engagement , Engagement Marketing , Lead Generation
What is a lead magnet campaign?You’ve created a great lead magnet you know your consumers are going to love, but now you need to deliver it… The lead magnet delivery campaign is one of the cornerstones to using marketing automation to generate new leads and save time by automating the follow up. Whether your prospects will […]
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By Beka Ventham | Behaviour & Marketing Psychology , Content Marketing , Engagement Marketing , Lead Generation
Emails are a core part of a lot of people’s marketing strategy. It continues to be the best method to get information to their consumers and a core part of not only establishing a relationship with consumers but nurturing it over a long period of time. When people don’t open your emails it means they aren’t […]
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By Kenda Macdonald | Behaviour & Marketing Psychology , Engagement , Infusionsoft & Keap , Lead Generation , Lifecycle Marketing , Marketing Automation , Nurture , Sales
How do you define “Marketing”?If you’re in the business of selling anything, providing a service, customer service, or keeping people happy, you’re in the business of marketing. We define marketing as “anything to do with influencing a decision, making a sale, keeping a customer, and keeping them happy”. That means all the way from advertising, to point […]
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