By Kenda Macdonald | Behaviour & Marketing Psychology , Content Marketing , Lead Generation
“How do I get more leads?” This is the most common question I get asked. In all the Marketing Therapy sessions, speaking engagements, and strategy sessions I’ve done over the years – it comes up as a consistent problem for businesses. Needing more leads and wanting to fill your funnel to boost your sales is often the […]
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By Beka Ventham | Behaviour & Marketing Psychology , Lead Generation
Get more leads to sign up so you are building your list, establishing your brand and positioning yourself with new potential customers because this is all really important for your business. The more people that know about your business, the more potential customers you are reaching out to. Getting your name out to the right people […]
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By Mel Foster | Behaviour & Marketing Psychology , Infusionsoft & Keap , Lead Generation
I am definitely guilty of cart abandonment and I know you are too! Do you ever cruise an online shop and pop things in your cart only to abandon it because you have an appointment, have to get to work, have to hang the laundry up, have to stop your child from playing football in the […]
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By Mel Foster | Behaviour & Marketing Psychology , Engagement , Engagement Marketing , Lead Generation
What is a lead magnet campaign?You’ve created a great lead magnet you know your consumers are going to love, but now you need to deliver it… The lead magnet delivery campaign is one of the cornerstones to using marketing automation to generate new leads and save time by automating the follow up. Whether your prospects will […]
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By Beka Ventham | Behaviour & Marketing Psychology , Content Marketing , Engagement Marketing , Lead Generation
Emails are a core part of a lot of people’s marketing strategy. It continues to be the best method to get information to their consumers and a core part of not only establishing a relationship with consumers but nurturing it over a long period of time. When people don’t open your emails it means they aren’t […]
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By Kenda Macdonald | Behaviour & Marketing Psychology , Engagement , Infusionsoft & Keap , Lead Generation , Lifecycle Marketing , Marketing Automation , Nurture , Sales
How do you define “Marketing”?If you’re in the business of selling anything, providing a service, customer service, or keeping people happy, you’re in the business of marketing. We define marketing as “anything to do with influencing a decision, making a sale, keeping a customer, and keeping them happy”. That means all the way from advertising, to point […]
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By Kenda Macdonald | Behaviour & Marketing Psychology , Infusionsoft & Keap , Lead Generation , Marketing Automation
All kinds of wrong I’m afraid…It’s a bold statement. You may be on the right path, but you’ve more than likely been tainted by today’s Marketing “gurus”. So let’s jump straight in with a pretty heavy statistic to exemplify what I’m talking about here: 1 Million US Sales people will be replaced by self-service eCommerce by […]
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By Kenda Macdonald | Anthology , Behaviour & Marketing Psychology , Infusionsoft & Keap , Lead Generation , Marketing Automation , Nurture , Sales
How to get your leads to buy from youYou’ve created a luscious lead magnet, hosted a webinar or done any manner of things to get someone onto you email list. Now you just have to hold tight and wait for them to buy, right? Well not quite! In fact, it’s thought that 75% of leads don’t […]
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