Category Archives for "Lead Generation"

delivery campaign
Jan 20

An example of a lead magnet delivery campaign

By Mel Foster | Behaviour & Marketing Psychology , Engagement , Engagement Marketing , Lead Generation

What is a lead magnet campaign?You’ve created a great lead magnet you know your consumers are going to love, but now you need to deliver it… The lead magnet delivery campaign is one of the cornerstones to using marketing automation to generate new leads and save time by automating the follow up.  Whether your prospects will […]

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Jun 12

8 reasons why people aren’t opening your emails

By Beka Ventham | Behaviour & Marketing Psychology , Content Marketing , Engagement Marketing , Lead Generation

Emails are a core part of a lot of people’s marketing strategy. It continues to be the best method to get information to their consumers and a core part of not only establishing a relationship with consumers but nurturing it over a long period of time. When people don’t open your emails it means they aren’t […]

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Aug 02

Life Cycle Marketing – The Ninja Way

By Kenda Macdonald | Behaviour & Marketing Psychology , Engagement , Infusionsoft & Keap , Lead Generation , Lifecycle Marketing , Marketing Automation , Nurture , Sales

How do you define “Marketing”?If you’re in the business of selling anything, providing a service, customer service, or keeping people happy, you’re in the business of marketing. We define marketing as “anything to do with influencing a decision, making a sale, keeping a customer, and keeping them happy”. That means all the way from advertising, to point […]

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Feb 27

Why You’re Building Your Funnels Wrong

By Kenda Macdonald | Behaviour & Marketing Psychology , Infusionsoft & Keap , Lead Generation , Marketing Automation

All kinds of wrong I’m afraid…It’s a bold statement. You may be on the right path, but you’ve more than likely been tainted by today’s Marketing “gurus”. So let’s jump straight in with a pretty heavy statistic to exemplify what I’m talking about here: 1 Million US Sales people will be replaced by self-service eCommerce by […]

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Feb 26

How lead-scoring and email nurturing can help you convert more leads

By Kenda Macdonald | Anthology , Behaviour & Marketing Psychology , Infusionsoft & Keap , Lead Generation , Marketing Automation , Nurture , Sales

How to get your leads to buy from youYou’ve created a luscious lead magnet, hosted a webinar or done any manner of things to get someone onto you email list. Now you just have to hold tight and wait for them to buy, right? Well not quite! In fact, it’s thought that 75% of leads don’t […]

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