Category Archives for "Lifecycle Marketing"

May 06

Staying Sane – Special Guest Alex Massey

By Kenda Macdonald | Behaviour & Marketing Psychology , Content Marketing , Engagement Marketing , Lifecycle Marketing , Marketing Agony Aunt , Marketing Automation

Living with AnxietyAnxiety makes you feel fearful and out of control. It happens to all of us as part of a natural fight or flight response structured into our makeup for survival. However when you are feeling anxious more often than not, developing physical symptoms and it’s stopping you from contributing to normal activities in […]

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May 04

Staying Sane – Alex Massey Special

By Kenda Macdonald | Behaviour & Marketing Psychology , Content Marketing , Engagement Marketing , Lifecycle Marketing

How do you keep your head above the noise and keep your mental health in check during this pandemic? We’re joined by the brilliant Alex Massey – best selling author on mental health, depression and anxiety. We discuss what we’re going through collectively as a species, how it’s impacting all of us and how to […]

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Jul 10

How to get more leads – fill your funnel and fuel your flywheel

By Michael Macdonald | Behaviour & Marketing Psychology , Content Marketing , Lifecycle Marketing , Marketing Automation

How to get more leads – fill your funnel and fuel your flywheelSuccessful lead generation for SME’s, all used in our business, or our client’s businesses with proven results.​“While creating content is great—and you should be doing it—consumers don’t want just any content. They want personalised content, information that’s relevant and unique to them in […]

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May 21

How to automate your marketing like a ninja

By Beka Ventham | Behaviour & Marketing Psychology , Engagement Marketing , Lifecycle Marketing

The beauty of human evolution is simply that we are continuously improving through learning, just like marketing automation. Now, if you’ve already stopped and rolled your eyes it’s probably because you invested in a ‘ready-to-go’ bundle that was sold to you as the wonder solution. We’re sorry that you got introduced to this fantastic tool […]

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Jan 28

Keap Review – what you need to know

By Michael Macdonald | Infusionsoft & Keap , Keap , Lifecycle Marketing , Marketing Automation

Keap ™ review and walkthroughWhat is Keap ™, what is Infusionsoft ™ and what has changed? Keap ™ is Infusionsoft ™. Infusionsoft ™ is still Infusionsoft ™, Keap ™ is also Keap ™ and Infusionsoft™ is Keap ™ Confused? We got you. Keap reading… Keap ™ is the new name for Infusionsoft ™, the company. They re-branded on […]

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Dec 06

What to Consider when Conducting a Website Critique

By Michael Macdonald | Behaviour & Marketing Psychology , Content Marketing , Engagement Marketing , Lifecycle Marketing

Taking time to conduct a website critique on your own website is just as important as investing in a detailed, no hole barred, competitor audit. In fact the two go hand in hand as it’s something that you can use when comparing your business against your competitors. Of course saying isn’t doing and conducting a […]

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How to Succeed with Marketing Automation
Sep 08

How to Succeed with Marketing Automation

By Kenda Macdonald | Behaviour & Marketing Psychology , Content Marketing , Engagement Marketing , Lifecycle Marketing , Marketing Agony Aunt , Marketing Automation

How to succeed with marketing automationYour Aunty Kenda is here this week to help you succeed with your marketing automation. This week we have possibly one of the cheekiest requests we’ve ever had. But fortune favours the bold. And so in this episode, I’m going to be spilling the beans on our success methodology.  Letter to […]

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Aug 23

What to include in your lifecycle marketing

By Kenda Macdonald | Behaviour & Marketing Psychology , Keap , Lifecycle Marketing

So you’re implementing lifecycle marketing. Well aren’t you a mutha flippin gangsta?! You’re so gangsta it’s entirely possible you were the person Fatboy Slim wrote Gangsta Trippin about…in 1998. Because he’s also a Timelord… Obscure pop culture references aside making the leap to use lifecyle marketing is a big deal and one you should feel very excited […]

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Boosting Sales By Creating Engagement And Trust
Aug 18

Boosting Sales by Creating Engagement and Trust

By Kenda Macdonald | Behaviour & Marketing Psychology , Content Marketing , Engagement Marketing , Lifecycle Marketing , Marketing Automation

Build engagement and trust with your audience to create long lasting relationships, and better customersHow to improve your engagement and not bang your audience over the head with your offers whenever you need to boost sales.This week’s avid listener has a big embarrassing problem. A marketing content creator that is worried about the content that […]

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Boosting Sales By Creating Engagement And Trust
Aug 18

Boosting Sales by Creating Engagement and Trust

By Kenda Macdonald | Behaviour & Marketing Psychology , Content Marketing , Engagement Marketing , Lifecycle Marketing

How do you build trust and engagement with your customers and prospects so that you can boost sales? How do you ensure you are welcome in their inboxes? And how do you ensure that you are positioned favourably with your competitors? We hear from a confused and lost listener, who has a big and embarrassing problem…Find […]

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