By Chas Merino | Behaviour , Content Marketing , Engagement Marketing , Infusionsoft , Lifecycle Marketing
We like to define marketing automation by splitting the two words out: Marketing = everything you do to get and keep a customer And automation = all the tools and processes you leverage to make everything you do to get and keep a customer, happen. Broadly speaking, marketing automation is the process and technology that […]
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By Beka Ventham | Behaviour , Engagement Marketing , Lifecycle Marketing
The beauty of human evolution is simply that we are continuously improving through learning, just like marketing automation. Now, if you’ve already stopped and rolled your eyes it’s probably because you invested in a ‘ready-to-go’ bundle that was sold to you as the wonder solution. We’re sorry that you got introduced to this fantastic tool in […]
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By Michael Macdonald | Automation , Infusionsoft , Keap , Lifecycle Marketing
Keap ™ review and walkthroughWhat is Keap ™, what is Infusionsoft ™ and what has changed?Keap ™ is Infusionsoft ™. Infusionsoft ™ is still Infusionsoft ™, Keap ™ is also Keap ™ and Infusionsoft™ is Keap ™ Confused? We got you. Keap reading… Keap ™ is the new name for Infusionsoft ™, the company. They re-branded on […]
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By Michael Macdonald | Behaviour , Content Marketing , Engagement Marketing , Lifecycle Marketing
Taking time to conduct a website critique on your own website is just as important as investing in a detailed, no hole barred, competitor audit. In fact the two go hand in hand as it’s something that you can use when comparing your business against your competitors. Of course saying isn’t doing and conducting a […]
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By Michael Macdonald | Automation , Behaviour , Content Marketing , Engagement Marketing , Lifecycle Marketing , Marketing Agony Aunt
Ever wanted to know how to really succeed with your marketing automation? Wanted a strategy and framework that you could easily make your own, and use in your own way? Wonder no more. This week we spill the beans on our success methodology – and break down each of the steps we use to get […]
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By Kenda Macdonald | Automation , Behaviour , Content Marketing , Engagement Marketing , Lifecycle Marketing , Marketing Agony Aunt
Why do prospects and customers do such odd and illogical things? How do you plan for behaviour with your marketing?And how do you get awesome conversion rates? We hear from a curious marketer whose customers and prospects are behaving a little oddly…Resources from this episode: What are cognitive Biases5 Cognitive Biases you should know aboutFind […]
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By Kenda Macdonald | Behaviour , Keap , Lifecycle Marketing
So you’re implementing lifecycle marketing. Well aren’t you a mutha flippin gangsta?! You’re so gangsta it’s entirely possible you were the person Fatboy Slim wrote Gangsta Trippin about…in 1998. Because he’s also a Timelord… Obscure pop culture references aside making the leap to use lifecyle marketing is a big deal and one you should feel […]
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By Kenda Macdonald | Automation , Behaviour , Content Marketing , Engagement Marketing , Lifecycle Marketing
Build engagement and trust with your audience to create long lasting relationships, and better customersHow to improve your engagement and not bang your audience over the head with your offers whenever you need to boost sales.This week’s avid listener has a big embarrassing problem. A marketing content creator that is worried about the content that […]
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By Kenda Macdonald | Behaviour , Content Marketing , Engagement Marketing , Lifecycle Marketing
How do you build trust and engagement with your customers and prospects so that you can boost sales? How do you ensure you are welcome in their inboxes? And how do you ensure that you are positioned favourably with your competitors? We hear from a confused and lost listener, who has a big and embarrassing […]
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By Michael Macdonald | Behaviour , Content Marketing , Engagement Marketing , Lifecycle Marketing
What’s the secret to customers that buy time and time again, are super loyal, and turn to you for EVERYTHING they need within your niche? We hear from a lass looking for customer connections that last. Learn how to go about getting customers for life, my favourite statistics on customer life time value, how to […]
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