Category Archives for "Lifecycle Marketing"

Customer Life Time Value
Aug 10

Getting more from your customers – Customer Lifetime Value

By Michael Macdonald | Behaviour , Content Marketing , Engagement Marketing , Lifecycle Marketing

What’s the secret to customers that buy time and time again, are super loyal, and turn to you for EVERYTHING they need within your niche?  We hear from a lass looking for customer connections that last.  Learn how to go about getting customers for life, my favourite statistics on customer life time value, how to […]

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Jul 30

Introduction and Welcome

By Kenda Macdonald | Behaviour , Content Marketing , Engagement Marketing , Lifecycle Marketing

Welcome to The Marketing Agony AuntMarketing needs an Agony Aunt. Because in a world where the forces of marketing and automation conspire against you, who can listeners count on to help pick apart their automation nightmares, marketing anxieties and customer terrors? Join marketing’s new Aunty, Kenda Macdonald, as she helps ease the frustrations and solve the […]

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May 25

The Epic Marketing Show – What is a Customer Lifecycle?

By Kenda Macdonald | Behaviour , Keap , Lifecycle Marketing

Customers are pretty important to your business – it’s fair to say. I’m more or less certain that without them there maybe some cash flow problems. That’s why understanding your customer lifecyle is pretty important. Because if you don’t understand how your customers behave it’s pretty hard to win them. It’s even hard to keep them. Although […]

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