By Beka Ventham | Marketing Strategy
What is cart abandonment and how will it have an impact on my business?Our websites are our virtual showrooms. It’s where we establish trust with our customers, showboat our offers and create opportunities for prospects to join our lists.Analytics allows us to track how long people spend on pages, where they came from, what they […]
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By Kenda Macdonald | Marketing Automation , Marketing Strategy , Nurture , Sales
“Sales cycle stages” “Sales Pipeline” “Sales Funnels”They all sound… so salesy… They sound like they’re the domain of hardcore Wolf of Wall Street sales lions. I always imagine offices full of suited shiny shoe sales men ready to sell you the blood in your own veins.But in reality every business is making sales. You have […]
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By Michael Macdonald | Behaviour & Marketing Psychology , Infusionsoft & Keap , Marketing Automation , Marketing Strategy
This blog will give you an overview of how your business can use marketing automation to launch, deliver and follow up on a virtual event. It will help you understand how to make it easy for your customers to express their interest, sign up, receive updates and reminders, see replays and receive targeted and customised follow […]
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By Beka Ventham | Behaviour & Marketing Psychology , Content Marketing , Engagement , Engagement Marketing , Marketing Strategy
What’s all this fuss about an eCommerce content plan?Isn’t it enough that you’re pushing out semi regular blogs pedalling the products in your eCommerce store? Not anymore it isn’t.An eCommerce content plan is a plan for your content. Stay with me here…it is a structured strategic action plan for the content you create, when you […]
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By Beka Ventham | Behaviour & Marketing Psychology , Content Marketing , Marketing Strategy
When you walk into a shop and it’s immediately clear what they sell, what their focus is and how their products can improve your life – you almost float in, their value proposition is clear from the get go!You deftly follow the subtle cues they have to guide you from section to section before ending […]
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