By Ashton Porter | Marketing Strategy
I’ve got a question for you: what happens when new people sign up to your list? Are you kicking off a welcome email campaign / indoctrination series? If not, then keep reading friend, cus I’ve got news for you 🙂When you invite someone to your home, do you say nothing when they arrive? Just wander […]
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By Automation Ninjas | Content Marketing , Engagement Marketing , Marketing Strategy
This blog is all about our content plan project. What it is, what it does, who it’s for, and how you might just benefit from one! As you already know, a content plan is an essential piece of any great marketing puzzle.Your content needs to be strategic, and meticulously planned in order to become a successful […]
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By Iona Nelson | Content Marketing , Engagement Marketing , Marketing Strategy
So you think you have your content all planned out, do ya? You’ve got a super-massive document that you look upon with pride, listing ideas galore for your upcoming content. Well, I’m sorry to be the bearer of bad news. But that’s not a content plan. Don’t get me wrong. You’ve got great intention and no […]
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By Kenda Macdonald | Content Marketing , Marketing Strategy
Strategic content is one of those hot topics that everyone loves talking about. It’s easy to understand why – a Semrush study found that 84% of companies (across B2B, B2C and non-profits) have some kind of content strategy in place already. Almost every marketing conference you’ll attend has a track purely for content… The internet is […]
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By Kenda Macdonald | Marketing Strategy
Customer onboarding is one of the easiest ways to ensure you have happy consumers that come back for repeat purchases.That repeat purchase is what we’re all chasing as business owners – happy customers that want more!Onboarding helps you achieve this in a simple and efficient way. It works by helping your clients and customers finish […]
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By Lucy Barfoot | Marketing Strategy , Nurture
Unless you have an onboarding campaign in place, there is very often a lull in excitement after your customer makes a purchase. Customers get excited when they buy, and that excitement peak will wane. I bet you’ve felt it as a consumer… It felt like the red carpet was all rolled out for us before we became […]
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By Automation Ninjas | Marketing Strategy
What is cart abandonment and how will it have an impact on my business?Our websites are our virtual showrooms. It’s where we establish trust with our customers, showboat our offers and create opportunities for prospects to join our lists.Analytics allows us to track how long people spend on pages, where they came from, what they […]
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By Kenda Macdonald | Marketing Automation , Marketing Strategy , Nurture , Sales
“Sales cycle stages” “Sales Pipeline” “Sales Funnels”They all sound… so salesy… They sound like they’re the domain of hardcore Wolf of Wall Street sales lions. I always imagine offices full of suited shiny shoe sales men ready to sell you the blood in your own veins.But in reality every business is making sales. You have […]
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By Michael Macdonald | Behaviour & Marketing Psychology , Infusionsoft & Keap , Marketing Automation , Marketing Strategy
This blog will give you an overview of how your business can use marketing automation to launch, deliver and follow up on a virtual event. It will help you understand how to make it easy for your customers to express their interest, sign up, receive updates and reminders, see replays and receive targeted and customised follow […]
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By Automation Ninjas | Behaviour & Marketing Psychology , Content Marketing , Engagement , Engagement Marketing , Marketing Strategy
What’s all this fuss about an eCommerce content plan?Isn’t it enough that you’re pushing out semi regular blogs pedalling the products in your eCommerce store? Not anymore it isn’t.An eCommerce content plan is a plan for your content. Stay with me here…it is a structured strategic action plan for the content you create, when you […]
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