Category Archives for "Sales"

May 26

Sales cycle stages : the perfect sales pipeline

By Kenda Macdonald | Marketing Automation , Marketing Strategy , Nurture , Sales

“Sales cycle stages” “Sales Pipeline” “Sales Funnels”They all sound… so salesy… They sound like they’re the domain of hardcore Wolf of Wall Street sales lions. I always imagine offices full of suited shiny shoe sales men ready to sell you the blood in your own veins.But in reality every business is making sales. You have […]

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Oct 28

Ecommerce Tagging: What To Track in Your Marketing Automation To Get More Sales

By Mel Foster | Infusionsoft & Keap , Marketing Automation , Sales

The most successful eCommerce businesses make decisions based on metrics.  There are thousands of metrics you can track, but only a few of them directly represent the state of your business and can be turned into actionable insights that help you grow. So let’s talk about some of the most important things to track for your ecommerce […]

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Aug 02

Life Cycle Marketing – The Ninja Way

By Kenda Macdonald | Behaviour & Marketing Psychology , Engagement , Infusionsoft & Keap , Lead Generation , Lifecycle Marketing , Marketing Automation , Nurture , Sales

How do you define “Marketing”?If you’re in the business of selling anything, providing a service, customer service, or keeping people happy, you’re in the business of marketing. We define marketing as “anything to do with influencing a decision, making a sale, keeping a customer, and keeping them happy”. That means all the way from advertising, to point […]

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Feb 26

Customer Lifetime Value – Where Your Profits Really Come From

By Kenda Macdonald | Anthology , Behaviour & Marketing Psychology , Infusionsoft & Keap , Marketing Automation , Sales

Here’s a silly question: How would you like to increase your profits by up to 125%?What would you do with the extra cash? As small business owners, we are always on a mission to increase profits. The bottom line (no pun intended!) in all business is money – and specifically profits. The more profits we make, […]

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Feb 26

How lead-scoring and email nurturing can help you convert more leads

By Kenda Macdonald | Anthology , Behaviour & Marketing Psychology , Infusionsoft & Keap , Lead Generation , Marketing Automation , Nurture , Sales

How to get your leads to buy from youYou’ve created a luscious lead magnet, hosted a webinar or done any manner of things to get someone onto you email list. Now you just have to hold tight and wait for them to buy, right? Well not quite! In fact, it’s thought that 75% of leads don’t […]

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