Customer behaviour and cognitive bias

By Kenda Macdonald | Automation

Aug 29

Why do prospects and customers do such odd and illogical things?
How do you plan for behaviour with your marketing?
And how do you get awesome conversion rates?
We hear from a curious marketer whose customers and prospects are behaving a little oddly…

Resources from this episode:
What are cognitive Biases
5 Cognitive Biases you should know about

Find us on Twitter: @automationninjas

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About the Author

Kenda Macdonald is an Automation Ninja. With a background in Forensic Psychology and an affinity for statistics and behaviourally intelligent automation – she’s not your average expert. She’s been living and breathing Infusionsoft since 2011 and has spent over 14 500 hours learning new ways to automate what people think is impossible. She’s a true nerd, and spends her waking hours helping businesses understand behaviour for super effective marketing, and relishes in simplifying over complicated processes for truly intelligent automated marketing. She’s the founder of Automation Ninjas - Experts in behavioural automation. Expect enthusiasm and a wealth of knowledge – not normalcy.

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(2) comments

nấm lim xanh giá rẻ 15th September 2018

Admiring the dedication you put into your blog and in depth information you present.
It’s great to come across a blog every once in a while
that isn’t the same out of date rehashed information. Excellent
read! I’ve saved your site and I’m including your RSS feeds to my Google account.

    Michael Macdonald 17th September 2018

    So glad you are enjoying it and we hope you find it useful 🙂

    If we can help at all, give us a shout!

    All the best,


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