Why do prospects and customers do such odd and illogical things?
How do you plan for behaviour with your marketing?
And how do you get awesome conversion rates?
We hear from a curious marketer whose customers and prospects are behaving a little oddly…
Resources from this episode:
What are cognitive Biases
5 Cognitive Biases you should know about
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Please join us on the Marketing Agony Aunt, and bring us your greatest marketing problems - Go ahead and pop us an email at firstname.lastname@example.org. You can remain completely anonymous, or we can let the world know who you are - your choice 🙂
Kenda Macdonald is an Automation Ninja. With a background in Forensic Psychology and an affinity for statistics and behaviourally intelligent automation – she’s not your average expert. She’s been living and breathing Infusionsoft since 2011 and has spent over 14 500 hours learning new ways to automate what people think is impossible. She’s a true nerd, and spends her waking hours helping businesses understand behaviour for super effective marketing, and relishes in simplifying over complicated processes for truly intelligent automated marketing. She’s the founder of Automation Ninjas - Experts in behavioural automation. Expect enthusiasm and a wealth of knowledge – not normalcy.