How to automate your marketing like a ninja

By Beka Ventham | Behaviour

May 21

The beauty of human evolution is simply that we are continuously improving through learning, just like marketing automation.

Now, if you’ve already stopped and rolled your eyes it’s probably because you invested in a ‘ready-to-go’ bundle that was sold to you as the wonder solution. We’re sorry that you got introduced to this fantastic tool in a way that didn’t optimise your marketing…the good news is; we can make it better!

So why isn’t your Marketing Automation working?

Marketing automation is so much more than just pressing a button. It takes blood, sweat and sometimes tears to construct a foundation that is solid enough to carry your marketing automation forward into the realms of conversion, but once you have developed this oracle of a foundation, your relationship with marketing automation will be one of appreciation and love for the amazing things it can do for your business!

This is the answer to your marketing woes, but it needs some wining and dining first – which in our world is strategic planning specifically for your business’ needs.

At  Automation Ninjas, we specialise in behavioural marketing automation which means that we stir in a healthy bowl of buyer psychology to create marketing automation that not only works but really hits that sweet spot. Buyer psychology is quite simply understanding why consumers make the decisions they make, using this you can craft a strategy that is going to be the best marketing automation for you and your business.

Am I losing you?

If you’re sat there wide eyed thinking to yourself that you’ve been sold the idea of marketing automation but it’s never worked for you…it’s okay. You need help. You need a ninja. We’ve got you!

We don’t say we’re experts because it looks good. We say we’re experts because we are. We have helped so many businesses through the dark foggy roads you may be stumbling along now. Come to the ninjas, we have cookies (and strategic implementation that will knock your socks off).

Can you fix it?

Strategy is the reinforced concrete foundation of your business. We can support and guide you with our expertise in customer behaviour and strategy implementation.

In short – can we fix it? YES WE CAN!

But, you’re going to need to stick around and put the work in to make sure we get to a solution that is relevant to you. No one knows your customers better than you do. You need to include your customers’ experience in your strategy for your success.

What do I need to do?

Get excited.

Marketing automation does need some real dedication pumped into it but it’s really cool stuff – it’s learning about your customer experience and building your customer journey. It’s establishing trust with your customers and really getting them. It’s exciting stuff!

After you’re all hyped up about all the great things these marketing automation tools can do for you, you’re going to want to set goals. Goal setting is the backbone of your strategy. Prioritising your goals is as important as setting them, as this plays a key role in how your strategy plays out.

Before we introduce you to our 4 step domination plan of awesome, we’re going to;

  • Identify where your gaps are
  • Sanity check what you’re doing
  • Set you up with the foundations of our formula so you can take action and implement

When you’re at a point in your business where you have your goals and you know what you want to achieve but you just don’t quite know how to get there with marketing automation – you need ARMI.

ARMI! ARMI? Who the f*** is ARMI?

ARMI is the guiding hand that will steer you from confused to champion in a step by step cyclic movement. It’s automation magic.

ARMI stands for;

Assessment

Recommendation

Machination

Implementation

This framework came from 8 years of studying the ebb and flow of businesses alongside data, input, campaigns, interviews and so so so much research.

ARMI is a circle of strategy, it is a harmonious loop that encourages us to keep improving, keep learning about our customers and keep strategizing in a behaviourally intelligent way.

The first step

You need to know where you are before you can get started

At Automation Ninjas, we assess where you are, and how well you’re doing, using lifecycle marketing. This is the best framework to take a prospect’s hand and lead them through to being a loyal customer. If you can figure out how your current process looks, and what you’d like it to look like, you know where you need to go.

Life cycle marketing is broken up into four hearty chunks;

  • Attract
  • Engage
  • Sell
  • Wow

First, you’ve got to get up close and personal. You want to do your customer research and understand who they are and what they’re looking for so you can attract their attention.

 

Then you want to establish a relationship, slowly and surely adding value and building trust. You want to engage with your leads and let them know you care about what they care about.

 

Sell is the next step. But we’re talking corner shop sale with a little chit chat. Make the right offer at the right time for them and make sure it closes.

 

Deliver what you promised, check in with them, continue the dialogue and wow them by continuously adding value and keep going above and beyond.

What have we learnt?

A lot right?

You start with an awesome strategy. Build your customer journey. Invest time and energy into engaging with your audience. That’s the gist.

You and I both know, it’s a lot more than that, which is why we have compiled all this awesome information into a handy guide for you.

 

It gets better.

 

There is an authentic case study in the guide of one of our clients whose personal experience you can explore. It’s a remarkable study!

It gets better still.

This guide not only leads you through how to achieve marketing automation domination, there are thought provoking guided questions that will really get you reflecting on who you are as a business, who your customers are and how best to attain successful marketing automation that adds value to your audience.

 

If you think that’s too good to be true...

Automation Ninjas are also offering an initial breakthrough call free. Yes, you read right. One on one time with an expert ninja free.

About the Author

Beka is our OCD Ninja. It’s her job to bridge the gap between the Ninjas and our clients. It’s her job to walk the line between advocating for the client and badgering them when we need something. As a self confessed control freak with a flair for project management (with myriad of tasks that brings) and being super on it all the time, we think she does a great job. Beka’s background in sales and BA in psychology & sociology makes her something of an expert at managing relationships and under When she’s not Ninjaring you can find Beka with her family, cats or a good book!

Leave a Comment:

Leave a Comment: