The MAD program. Our flagship strategy incubator.

This program will create a bespoke framework for successful marketing automation in your business. Nothing off the shelf. 

You'll work together one-to-one with our CEO or Managing Director to plan out exactly what you should be doing to find and convert leads, and then wow and keep customers for longer and that all important customer lifetime value. 

You will create the clarity for your leads and prospects on who you are, what you do, why you do it, and what they need to do next. 

Design and build intelligent campaigns for your prospects and customers that all connect together to build an environment for conversion and retention that keeps prospects and customers engaged. Content is king, but engagement is the all-powerful overlord with the most important hat. An audience that is engaged is one that will buy from you, stick around, and tell all their friends.

The program includes: 

• Customer Profiling - Who are your best customers? Where are they hiding? What are they doing on your website? Where else do they hang out to get the information or products that they need?
• Mapping out your customer mindsets and outcomes.
• Understanding your customer behaviour and what is needed to drive them toward the desired behaviour.
• Looking at your existing customer journey through the lens of the ninjascope.
• Post-mortem on your most successful and unsuccessful marketing efforts.
• Identify your 'Micro Moments'. The places you need to be showing up when your prospects are looking. 
• The flowcharts!!!! We love flowcharts, and we'll map out your customer journey from front to end. From not knowing who you are to being an advocate and raving fan.
• If this, then that - Crafting the behavioural customer journey based on what you want them to do, and what action you are going to take if they don't. Identify any 'buckets' in the flowchart. Where people may drop out of the journey and catch them.
• Build meaningful engagement through your content, not just a list of subscribers that don't ever engage with your marketing efforts.
• Streamline your workflows - It's not just about your customer journey, but also your user/staff journey as well. We want everyone on your team to be doing what they do best, and not wasting time on what could be automated.
• Look at your strengths, weaknesses, opportunities and threats
• Define the key performance indicators, how they will be reported on, who will analyse and react to them, and how you are going to achieve positive ROI on all your efforts.

You will be working with our CEO or MD, and in the background, we will also have our entire team working on your project. This is an intensive process for both you and us, and our team will be creating documentation, doing research, pulling statistics and passing this all back to the head ninjas. 

We will be holding you accountable for getting us information that is in your head, on your desk in a pile of post it notes, piled up in notebooks from events and expos, in your colleagues heads, in a folder of PDF's that you keep meaning to work into your business, under a fridge magnet or anywhere else it may be. This will be a masterclass just for you and your business. You'll have all the experience of a team of marketing ninjas that have worked with hundreds of businesses, and assimilated their successes and not-so-successes, deconstructing the reasons for the results they achieved. 

Some of the products that we've assimilated into this package:

• Avatar Course - One to one version - Get to know your best and worst customers and build the profile of your ideal customer and what you need to communicate to them to get their engagement. 
• Competitor audit and analysis - See what your competition are up to, and how they measure up to you. How to differentiate your business from the crowd
• Customer Journey - Our full day event packaged into the program
• Content Plan - How to get your audience to engage with the journey that you've created
• Website critique - We check out your content, layout, calls to action, and what you're really saying about yourself and your company. Then we help you optimise the heck out of it. 
• Product Launch Plan - You have a new product launching. It's great, but how will people know they need to buy it? There's a formula for that, and it's not one you get off the shelf. Your audience are unique to you, and we'll work with you to get the product out there and sold.
• Sales pipeline - Even if you don't have a team of agents making cold calls, there is still a process for getting to the sale and following up with people. A poor sales pipeline can turn into a monstrosity with lost leads and people not taking ownership for their parts in the process.

Unique to your needs

Building an engaging customer journey is about more than just life cycle marketing and a clear understanding of your own offerings. It’s also about understanding how and why your customers will engage with you, and how that affects when and how you communicate with them.

Spend a full day with a ninja, planning your customer journey front to end. Taking into consideration behaviour, your inbound strategies, and your customer lifetime value.

This including life cycle marketing:
Consumers are demanding a seamless experience. This is increasingly hard to provide across platforms, channels and products.

You need a customer journey that plans for real human behaviour, takes all your traffic sources, content and sales campaigns into consideration and give you an output that is easy to understand and simple to execute.

We use Life Cycle Marketing to help us craft your behavioural customer journeys.

Originally created by the team at Infusionsoft®, it has been honed and perfected by us into a modular system capable of helping simplify and contain journeys across industries and niches - without losing the all important detail.

Work with us to segment your journey into 4 phases:

• Attract
• Engage
• Sell
• Wow

Spend an entire day with a ninja planning out the foundations of your Engagement Marketing approach.

By the time we wrap up, you will understand how to utilise your why, your customer avatar, Life Cycle Marketing, an inbound strategy, behavioural segmentation and selling together to forge a customer centric approach to your marketing.

This work builds on existing customer journeys, and is considered advanced.

You will leave with a plan for your marketing direction that has engagement at its center - focused on creating relationships with long and positive customer lifetime value.

Do you have the software and the man power for marketing automation but you just need a strategy to kick start everything?

Maybe you have a great strategy but you aren’t sure how to automate it?

If your customer journey doesn’t exist or does exist and isn’t behaviourally intelligent and automated - then you need this power hour with the powerhouse that is Kenda Macdonald.

Kenda Macdonald is the CEO and founder of Automation Ninjas and award winning author and international speaker and expert in all things marketing automation and buyer psychology.

The power hour is a single strategy session. Once you’re booked in, we will send you homework to make sure that your hour is used to the absolute limit and isn’t spent getting to grips with what you need help with.

Come to us with a clear problem and the power hour will give you actionable strategy that will solve it.

Alternatively if you’re not sure what’s going wrong, that’s cool too. Use the one to one time with an expert to unpack what you’re currently doing and find the gap. 

The power hour is designed to fit around your busy life - it’s an intense period of straight talking that will give you the opportunity to not only pick Kenda’s brain but to leave feel empowered with actionable steps to make your marketing both efficient and effective.

Consumers are demanding a seamless experience. This is increasingly hard to provide across platforms, channels and products.

You need a customer journey that plans for real human behaviour, takes all your traffic sources, content and sales campaigns into consideration and give you an output that is easy to understand and simple to execute.

We use Life Cycle Marketing to help us craft your behavioural customer journeys.

Originally created by the team at Infusionsoft®, it has been honed and perfected by us into a modular system capable of helping simplify and contain journeys across industries and niches - without losing the all important detail.

Work with us to segment your journey into 4 phases:

• Attract

• Engage

• Sell

• Wow

Allowing you to see what you’re doing well, what needs improvement, where the dead ends are, the holes, and of course the opportunities. At a glance.

The journey is captured in flow charts - so rather than a fragmented and confusing mismatch of paths that confuse and frustrate your customers - you’ll be empowered to embrace the journey as a whole.

Content is King. But does your content rule?

Your business needs to create content. Without it, how do you expect them to know that you are the expert, and that your product or service is the answer to their problem?

It’s not enough to create your products and send them out there with all the knowledge that yours is the best, if it’s going to get lost in billions of web pages that are also vying for the attention of your prospects.

It is easy to be overwhelmed by the amount of content out there, and all the available channels, so much that you may have stopped writing good content entirely and just hope that adwords will bring everyone that you need! Or is your content simply under performing? Are you lost in a sea of information?

Engagement marketing is at the forefront of customer attention. You need your prospects to engage with your content and to know, like and trust you enough to agree that your solution is their solution.

Building that engagement needs a good solid plan. A plan that is based on research, analysis, and clear objectives from the start.

How do you do this?

Work one on one with the Ninjas to create the awesome content plan that your business deserves.

We will help you uncover the most common questions your audience is asking, and put together a plan for how you answer them. We’ll help you understand how to use long tail and short tail keywords with devastating effect, and we’ll help keep you focused on the things your customers actually care about.

No more losing focus of the goals, or anxiety about what to post on the blog next month, social media next week, or that panicked late weekly email that has nothing to do with last week’s email.

Get the right message to the right person at the right time on the right channel with the right content.

Keeping tabs on your competitors isn’t as simple as it used to be. It’s hard to stay on top of what they’re up to, and what messaging they’re putting out there.

Unfortunately it’s a job  you can’t ignore. You need to know how your prospects are seeing their different options, you need to know what’s white noise in the ecosystem, and you need to know how you can differentiate yourself.

Getting ahead is all about understanding how you can make your business, product, services and offering the obvious choice - and to do that, you need to know how you measure up.

Let us help you with an unbiased report on your 5 top competitors. Understand what is out there, and how you can take advantage of ecosystem in the most differentiating ways possible.

Research, understand and then execute for success.

Sometime you really can be too close to the problem. Is your website designed for your customers? Is it harming your conversions? Do you know the 3 things you need to be working on for optimised conversion?

Knowing whether or not your website is performing as well as it should be is tough. And knowing what should be where, and why can feel like looking into a crystal ball.

Get a ninja critique of your site. Encompassing your content, layout, optimisation strategies and more.

Use this to get your site behaviourally optimised and performing. Nothing like a plan to help it all come together.

Launching a product is a daunting process. It takes skilled marketers months of planning and strategy to put together a good solid launch.

Over the years we’ve launched hundreds of products with great success. So much so we have our own launch formula.

Work with ninja to plan your bespoke launch plan. We’ll use our formula to give your plan structure, but adapt and tweak it as needed for your product or service, and your audience.

Launch with confidence - the ninja way.

Need a specific plan for launching a campaign? Just want to focus on attract?

We can help you map it out, and ensure you’ve got your bases covered.

Get more leads in, with less hassle.

Engagement is at the heart of every good marketing strategy.

We’ll help you map your engagement campaign out - start to finish - covering all the bases. Focus will be on increasing engagement.

Need to add some oomph to your conversions? Planning a new campaign?

Work with a ninja to ensure you have your campaign mapped out with all the bases covered, behaviourally and optimised for conversions.

Sales pipelines can quickly turn into monstrosities if not diligently mapped and planned.

They need to be flexible enough to allow your sales team to do their job best, yet structured enough to ensure nothing falls down the cracks, and that leads are optimised.

We’ll help you map your sales pipeline to ensure it’s behavioural, structured and optimised.

Customer lifetime value is the best metric to help businesses optimise on their client base, increase profits and decrease costs.

In order to achieve this - you need happy customers.

Whether it’s focusing on delivering and wowing, upselling or cross-selling, or even referrals and testimonials - we’ll help you map out your plan for keeping your customers for a lifetime.

Infusionsoft® CRM is a hefty system, and it can get bogged down and messy in record time.

Do you know how well you’re using the system? Are you aware of the areas that really need work? Do you know what to be focusing on? And where you need to start to get cleaned up? 

We’ll take a look for you and comb through your application. We’ll breakdown how your system is performing and what you can do to ensure you’re following best practises in a 10 page system check.

Of course we’ll walk you through each part, and give you some items that you need to focus on so you know you’re on the right track - no more crystal ball - just concrete plans.

Your business relies on your emails being delivered.

Do you know whether or not your emails are hitting the inbox? Are they being delivered at all? Has your deliverability recently taken a battering?

We have some ninja tools to help you understand exactly where you stand with your deliverability - and how you can improve it.

We’ll help you understand where you stand, and put together a plan that helps you keep on top of (or improve) your deliverability.

Always actionable, your plan will focus on the core reasons your deliverability could do with improvement. It’s not a mask for bad sending habits, but a baseline and plan towards awesome inboxes the world over.

Double opting-in allows your emails to be sent from a more secure Infusionsoft® server, that has slightly higher deliverability rates. So you definitely want your new contacts to double opt-in. However the campaign builder email is clunky and unformattable… And you’re not too keen on that (we don’t blame you! The email is pretty ugly!)... You want your customer journey to be both functional and beautiful!

This is the answer.

This is the alternative to the standard ‘Confirmation email’ that double opts your new contacts in. With this little ninja trick, you can have a custom double opt-in link in any email in Infusionsoft®. You can even redirect the link click to any URL you want.

In this package, we’ll create two double opt-ins for you. We even provide some kick ass documentation on how to use this feature time and time again! For the pro’s, we can mix this up a bit and create one custom double opt-in link, and one custom opt-out link.

Benefits:

• Increases list quality

• An email address with a confirmed status has higher email deliverability (not just from Infusionsoft®,  but into the email service providers servers and then into the inbox)

• Reduces bounces, black-listing and spam traps

• Contacts that are double opted-in are 50% more likely to click through to other links

• Custom opt-in links allow the functionality of double opt-ing in without the clunky pre-formated email

• Custom opt-in links allow ease of use for the contact (1 click instead of 2 clicks in 2 separate emails)

Lead scoring allows you to identify exactly which prospects or customers are more engaged, and therefore likely to buy from you with a little extra push. Add or subtract flames when the contact clicks on a link, is tagged, or fills in a form, and push the send button on that special offer when they hit five flames!

Build an ideal algorithm that denotes what a hot lead is for your business. This allows you to only focus on the leads that are hot, and let the system do the hard work for the leads that need that little extra nurturing. 

Benefits: 

• Gives you the ability to focus on the leads that are ready for sale

• You choose the criteria that determines a hot lead - we make the magic happen, and the system scores each lead on your criteria

• Run automation off leads as they get hot (or even when they cool down)

We all have a lot of information flying around in Infusionsoft® CRM, but you may not know how to extract it and put it all into an easy to use dashboard.

If you tell us what you want to see, we can create a whole series of saved searches for you and present them on your dashboard, so that the most important information about your sales teams, sales pipelines, new contacts, email reports, campaign performance etc. can be right there at your fingertips.

Benefits:

• At a glance statistics on key performance indicators

• Readily available when you log into Infusionsoft® CRM

• No hassle - no fuss - just statistics

Do you really know where your leads are coming from, and assuming that you’re paying for advertising (whether with time or with money), do you know how much each lead is costing you? Not just per lead, but how many are converting to actual sales and how much each sale is costing you? What is your return on that cost?

This function of Infusionsoft® CRM is much overlooked. And those that look into it, tend to shy away. We will set up Lead source tracking for you, incorporating a nice little free add-on that we love that increases the power and dynamic capabilities of the inbuilt system - and voila! True Return on Investment.

No guess work, just hard data. And of course, we’ll give you some documentation to show you how to read the data output for greatest efficiency - and how to use it on an ongoing basis.

Benefits: 

• True return on Investment reporting

• Know what your monetary return from your adverts *really* is

• Never set up all the little bits again, this stuff is dynamic and automatic

• Documentation for ongoing usage provided (not that it’s hard - we just like documentation!)

Your happy customers are your best advert. You need to be leveraging this valuable tool to get more customers.

Offer your existing customers an incentive to refer you to their friends, their colleagues, or if they are a business, their entire list.

We’ll set up your commission levels, your referral partner centre, and most importantly the reports that tell you how well your partners are doing.

*Advanced* - create a referral partner campaign so you can get the word out there.

Benefits:

• Referral commissions structures Done for you

• Links created

• Reports compiled and added to the dashboard

• Referral centre created

• An entire referral ecosystem ready to use - we’ll provide the documentation *and* your next steps

Lead scoring is an extremely useful way of identifying who your hottest leads are. You probably know how many people are buying from you, but do you know who is the most active in your campaign? Who is clicking on every link, and filling in forms like a trooper.

If one of your prospects is loving your content, and is a hot lead, you want to know right? Hot leads get identified as soon as they are hot, and maybe it’s time to call them up and make that sale!

We’ll set up the criteria, and set up a small campaign to alert you when your hottest leads are ready to close.

Or you could flip this around and use it to track your contacts that are becoming disengaged - and catch them before they opt-out.

Benefits:

• Only focus on the hot prospects - let the system do the rest

• These campaigns can funnel hot prospects straight to the sale, rather than wasting their time trying to get them ready to sale.

• Alternatively - use this process to catch leads that are becoming disengaged - re-engage them with a special offer and turn them into hot prospects again - automatically of course.

Ever wanted to be able to track email opens in the campaign builder? For statistics sake? Or perhaps tag those contacts that are opening your emails? Maybe run some actions for those that just aren’t opening at all?

Wonder no more! Let us tweak your campaign for you so that this becomes a reality… 

Benefits:

• Email open functionality within the campaign builder!

• Catch the contacts who are really engaged

• Run actions off of emails being opened

• Run actions off of emails NOT opened

• Run in current campaigns or run in new campaigns!

Your offer is only available for 30 days. After 30 days they have missed their chance. Don’t ruin the urgency by leaving that link up! This is a sure fire way to get your prospects to lose trust in you… Or perhaps our want to be able to offer an evergreen offer? That expires x amount of time after they have signed up?

No problem!

This time expiring offer allows you to have evergreen expiring links, in Infusionsoft® CRM, with no added plug ins at all... Even if the link is still in their inbox, it won’t work, it will direct them to a page saying ‘Sorry, ya missed it, but here’s something else you could buy’

How do you do that in Infusionsoft® CRM without going in and removing the order form, or the product, or lots of messing around?

You get the Ninjas to do it. We have our little tricks, and we’re not afraid to use them.

Benefits:

• Create real urgency with an expiring offer

• Avoid creating/ fostering distrust in your audience by doing what you say you will do

• Do this all in an evergreen way!

• No additional plug-ins required, just pure Infusionsoft® Ninjery.

Ever wanted to split test your campaigns? Wanted to see how one offer performs over another? How one section of copy does versus another?

Wonder no more! We have the skills to help you split test your campaigns.

Automatically of course.

Benefits:

• Test campaign performance

• No more guessing - test it before you change it!

Need to get your Life Cycle Marketing plan done? But need to get “in the zone”?

Want to work with a group of other awesome businesses and learn from their plans?

Join us for a one day workshop doing just that.

We’ll walk you through your life cycle marketing plan step by step, you’ll be in the room with a handful of other businesses focused on the very same task.

You’ll leave with a comprehensive plan. 

You’ll also get a free nights stay in a lovely 4 star hotel and spa, dinner, breakfast the next morning and a few drinks (should you feel so inclined!) with the ninjas.

This is an opportunity to get away from work, and focus fully on the task at hand, with expert guidance, and awesome people to boot. Not to be missed!

Creating an amazing and impactful content plan needs focus. It needs to be strategic, structured and flexible.

You need to focus on moving your prospects closer to being a customer, and your customers one step along their journey - whilst adding value at the same time.

And all of that needs to be SEO friendly…

Learn how to do all this and more in a focused, distraction free environment in a one day workshop. Work with other awesome businesses, and be lead by our expert ninjas.

You’ll leave with a complete content plan, and an action list for what to be focusing on next. You’ll also get a free nights stay in a lovely 4 star hotel and spa, dinner, breakfast the next morning and a few drinks (should you feel so inclined!) with the ninjas.

This is an opportunity to get away from work, and focus fully on the task at hand, with expert guidance, and awesome people too.

This is for any business just getting started with content creation, or needing to improve on their process. Groups are purposely small so we can focus on your individual needs.

Need to get something very specific out there? Have an idea that needs implementing? A campaign that needs planning?

Spend the day learning how to map your plan out, design for behaviour, cognitive bias and eliminate dead ends and inefficiencies. You’ll leave with a flow of what needs doing, and an action plan of who needs to do what, what needs creating, and your timescales.

Of course - you’ll also get a free nights stay in a lovely 4 star hotel and spa, dinner, breakfast the next morning and a few drinks (should you feel so inclined!) with the ninjas.

This is an opportunity to get away from work, and focus fully on the task at hand, with expert guidance, and awesome people.

We ensure the groups are small so that you get the attention you need for your individual needs.

Need to plan your avatar, but don’t want to do an online course? Need the focus of being in a room, and know your output will be superior with guidance and challenge? This is for you then.

Spend two full days away from work, focused completely on building your Avatar and Personas out. Leave with your manual completed, and some strategic guidance on usage. Not only will you benefit from being in the room with a ninja, but you’ll also get to bounce ideas off of your fellow attendees.

Groups are kept small so the setting is intimate and we can pay attention to what you need.

You’ll leave not only with your completed manual, but also behaviourally adapted leadmagnet concepts that you can implement straight away.

Included are two free nights stay in a lovely 4 star hotel and spa, dinner, breakfast the next morning and a few drinks (should you feel so inclined!) with the ninjas.

This is an opportunity to get away from work, and focus fully on the task at hand, with expert guidance, and awesome people.

This two day workshop covers all of the below in an intimate and focused setting, it includes two free nights stay in a lovely 4 star hotel and spa, dinner, breakfast the next morning and a few drinks (should you feel so inclined!) with the ninjas.

This is an opportunity to get away from work, and focus fully on the task at hand, with expert guidance, and awesome people:

Building an engaging customer journeys is about more than just life cycle marketing and a clear understanding of your own offerings. It’s also about understanding how and why your customers will engage with you, and how that affects when and how you communicate with them.

Spend two full days with a ninja, planning your customer journey front to end. Taking into consideration behaviour, your inbound strategies, and your customer lifetime value.

This includes life cycle marketing:

Consumers are demanding a seamless experience. This is increasingly hard to provide across platforms, channels and products.

You need a customer journey that plans for real human behaviour, takes all your traffic sources, content and sales campaigns into consideration and give you an output that is easy to understand and simple to execute.

We use Life Cycle Marketing to help us craft your behavioural customer journeys.

Originally created by the team at Infusionsoft®, it has been honed and perfected by us into a modular system capable of helping simplify and contain journeys across industries and niches - without losing the all important detail.

Work with us to segment your journey into 4 phases:

• Attract

• Engage

• Sell

• Wow

Allowing you to see what you’re doing well, what needs improvement, where the dead ends are, the holes, and of course the opportunities. At a glance.

The journey is captured in flow charts - so rather than a fragmented and confusing mismatch of paths that confuse and frustrate your customers - you’ll be empowered to embrace the journey as a whole.

You’ll leave with your flow charts, implementation notes, an action plan, and your sanity intact.

Understanding your customers is key to everything you do as a business. Get it wrong and you will create messaging that falls on deaf ears, campaigns that don’t convert - and ultimately waste money.

Our unique course helps you identify your ideal customer, by helping you uncover not just the demographics of your target audience, but also the psychographics.

The focus for the course is on helping you build a behavioural profile for your avatar. It is designed for busy business owners and marketing directors, with short instructional videos that help you complete a comprehensive manual for communication with your prospects and customers.

This work forms the foundation of your avatar and its personas, giving you all the information you need to create copy, content and materials that allow you to speak to your consumer for directional decision making. These are the ingredients you need to truly understand your customers and craft messages that move them.

Full email support is also included, so we’ll make sure you have the support you need to utilise your avatar in the most effective way possible.

**Not Currently Available - but coming soon!**