Ready to move your business forward?
Work With The Ninjas
We'll Help You Increase:
Leads, Sales, Marketing ROI, Engagement, CLV And Ultimately, Profits

Karen MacFadyen
CEO - CakeCoachOnline
372% increase in monthly sales, 266% more contacts on my list, 139% more customers. The stats say it all - Automation Ninjas are an essential part of my business.
Buyer Psychology and
Marketing Automation Services
Deliberate success is the product of sound strategy delivered through effective tactics. That's exactly what we do. Take a look at the options below and let's move your business forward:
Monthly Services
Monthly Services
Determined to be at the bleeding edge of marketing automation success? Need more in-depth help? Ready to make the most of your automation? Then our monthly services are for you:
Elite
Our all encompassing package for marketing automation success:
- Step by Step implementation of our success methodology for maximum impact of your behavioural marketing automation
- Expert strategic support, dedicated to your specific business needs
- 1:1 Coaching and Hand Holding
- Strategic input as well as implementation of strategies
- Marketing automation matched to enable your specific business goals
£3000pm Excluding Tax
Want to know what exactly is included in Elite?
Elite is an all encompassing plan for succeeding with Infusionsoft. It is heavily strategic - and there is a lot of focus on continual improvement of existing systems.
Quarterly:
- Life Cycle Marketing Planning, Assessment and Critiquing
- 12 Week Year Planning
- Quarterly Strategic Implementation Sessions
- Ninja Mega Meeting Face to Face every 6 months (if location appropriate)
- Strategic Plan for ROI
- Infusionsoft Application Healthcheck (MOT)
- Competitor Analysis (geared to the understanding of your Macro, Micro and Nano environments, and how you can exploit them best)
Monthly:
- Monthly Application Sweep
- Flow Chart Creation and Implementation
- Small Business Success Method Action Plans for each project
- Implementation and support of everything Infusionsoft (up to 10 hours pm - this will be more than enough)
- 1:1 Coaching and Hand Holding
- Weekly Check ins for support and accountability
- Bi-weekly full strategic calls
Ongoing /All the time and One Off’s:
- ARMI Success Method Implementation and Training:
- Assessment
- Recommendation
- Machination
- Implementation
- Get Automated Success Foundation Implementation and Training:
- 6 Phases to Executing ARMI for Success
- Ninja Playbooks, Strategies and Templates
- Life Cycle Marketing Planning, Assessment and Critiquing
- Best Practices Implementation
- Campaign Critiquing
- Avatar Course
- Avatar Progression Critiquing
- Website Critique
- Competitor Audit
- Kick Ass Content Plan
- Lifecycle Marketing Plan
- Product Launch Plan
- Sales Pipeline Assessment, Plan and Setup
- Email Deliverability Assessment, Plan and Implementation
- List Hygiene - Making sure your email list is healthy
- Custom Confirmation Links
- Lead Scoring
- Custom Dashboards
- Lead Source Tracking
- Affiliate/Referral Partner Program
- Time Expiring Offers
- Split Testing
Strategic Plans and Day Consultancy
Intensive Strategy Programs
Sometimes the only way to get sh*t done is to go intensive. These programs are for the business owner that really wants to nail their sales and marketing strategy in a specific time frame and launch/relaunch with all cylinders on full.
Marketing Automation Domination
(The works)
The MAD program. Our flagship strategy incubator.
This program will create a bespoke framework for successful marketing automation in your business. Nothing off the shelf.
You'll work together one-to-one with our CEO or Managing Director to plan out exactly what you should be doing to find and convert leads, and then wow and keep customers for longer and that all important customer lifetime value.
You will create the clarity for your leads and prospects on who you are, what you do, why you do it, and what they need to do next.
Design and build intelligent campaigns for your prospects and customers that all connect together to build an environment for conversion and retention that keeps prospects and customers engaged. Content is king, but engagement is the all-powerful overlord with the most important hat. An audience that is engaged is one that will buy from you, stick around, and tell all their friends.
The program includes:
- Customer Profiling - Who are your best customers? Where are they hiding? What are they doing on your website? Where else do they hang out to get the information or products that they need?
- Mapping out your customer mindsets and outcomes.
- Understanding your customer behaviour and what is needed to drive them toward the desired behaviour.
- Looking at your existing customer journey through the lens of the ninjascope.
- Post-mortem on your most successful and unsuccessful marketing efforts.
- Identify your 'Micro Moments'. The places you need to be showing up when your prospects are looking.
- The flowcharts!!!! We love flowcharts, and we'll map out your customer journey from front to end. From not knowing who you are to being an advocate and raving fan.
- If this, then that - Crafting the behavioural customer journey based on what you want them to do, and what action you are going to take if they don't. Identify any 'buckets' in the flowchart. Where people may drop out of the journey and catch them.
- Build meaningful engagement through your content, not just a list of subscribers that don't ever engage with your marketing efforts.
- Streamline your workflows - It's not just about your customer journey, but also your user/staff journey as well. We want everyone on your team to be doing what they do best, and not wasting time on what could be automated.
- Look at your strengths, weaknesses, opportunities and threats
- Define the key performance indicators, how they will be reported on, who will analyse and react to them, and how you are going to achieve positive ROI on all your efforts.
You will be working with our CEO or MD, and in the background, we will also have our entire team working on your project. This is an intensive process for both you and us, and our team will be creating documentation, doing research, pulling statistics and passing this all back to the head ninjas.
We will be holding you accountable for getting us information that is in your head, on your desk in a pile of post it notes, piled up in notebooks from events and expos, in your colleagues heads, in a folder of PDF's that you keep meaning to work into your business, under a fridge magnet or anywhere else it may be. This will be a masterclass just for you and your business. You'll have all the experience of a team of marketing ninjas that have worked with hundreds of businesses, and assimilated their successes and not-so-successes, deconstructing the reasons for the results they achieved.
Some of the products that we've assimilated into this package:
- Avatar Course - One to one version - Get to know your best and worst customers and build the profile of your ideal customer and what you need to communicate to them to get their engagement.
- Competitor audit and analysis - See what your competition are up to, and how they measure up to you. How to differentiate your business from the crowd
- Customer Journey - Our full day event packaged into the program
- Content Plan - How to get your audience to engage with the journey that you've created
- Website critique - We check out your content, layout, calls to action, and what you're really saying about yourself and your company. Then we help you optimise the heck out of it.
- Product Launch Plan - You have a new product launching. It's great, but how will people know they need to buy it? There's a formula for that, and it's not one you get off the shelf. Your audience are unique to you, and we'll work with you to get the product out there and sold.
- Sales pipeline - Even if you don't have a team of agents making cold calls, there is still a process for getting to the sale and following up with people. A poor sales pipeline can turn into a monstrosity with lost leads and people not taking ownership for their parts in the process.
Unique to your needs
Day Consultancy and Sessions
Spend a day/ several sessions planning your BIG strategies out - super laser focused and one to one:
Behavioural Customer Journey
Building an engaging customer journey is about more than just life cycle marketing and a clear understanding of your own offerings. It’s also about understanding how and why your customers will engage with you, and how that affects when and how you communicate with them.
Spend a full day with a ninja, planning your customer journey front to end. Taking into consideration behaviour, your inbound strategies, and your customer lifetime value.
This including life cycle marketing:
Consumers are demanding a seamless experience. This is increasingly hard to provide across platforms, channels and products.
You need a customer journey that plans for real human behaviour, takes all your traffic sources, content and sales campaigns into consideration and give you an output that is easy to understand and simple to execute.
We use Life Cycle Marketing to help us craft your behavioural customer journeys.
Originally created by the team at Infusionsoft®, it has been honed and perfected by us into a modular system capable of helping simplify and contain journeys across industries and niches - without losing the all important detail.
Work with us to segment your journey into 4 phases:
- Attract
- Engage
- Sell
- Wow
The journey is captured in flow charts - so rather than a fragmented and confusing mismatch of paths that confuse and frustrate your customers - you’ll be empowered to embrace the journey as a whole.
Engagement Marketing Plan
Spend an entire day with a ninja planning out the foundations of your Engagement Marketing approach.
By the time we wrap up, you will understand how to utilise your why, your customer avatar, Life Cycle Marketing, an inbound strategy, behavioural segmentation and selling together to forge a customer centric approach to your marketing.
This work builds on existing customer journeys, and is considered advanced.
You will leave with a plan for your marketing direction that has engagement at its center - focused on creating relationships with long and positive customer lifetime value.
Power Hour
Do you have the software and the man power for marketing automation but you just need a strategy to kick start everything?
Maybe you have a great strategy but you aren’t sure how to automate it?
If your customer journey doesn’t exist or does exist and isn’t behaviourally intelligent and automated - then you need this power hour with the powerhouse that is Kenda Macdonald.
Kenda Macdonald is the CEO and founder of Automation Ninjas and award winning author and international speaker and expert in all things marketing automation and buyer psychology.
The power hour is a single strategy session. Once you’re booked in, we will send you homework to make sure that your hour is used to the absolute limit and isn’t spent getting to grips with what you need help with.
Come to us with a clear problem and the power hour will give you actionable strategy that will solve it.
Alternatively if you’re not sure what’s going wrong, that’s cool too. Use the one to one time with an expert to unpack what you’re currently doing and find the gap.
The power hour is designed to fit around your busy life - it’s an intense period of straight talking that will give you the opportunity to not only pick Kenda’s brain but to leave feel empowered with actionable steps to make your marketing both efficient and effective.
Strategy Plans
Ready to take your business up a notch? Need an expert strategic plan? Check out our range of Strategic Plans and Products:
Life Cycle Marketing Plan
Consumers are demanding a seamless experience. This is increasingly hard to provide across platforms, channels and products.
You need a customer journey that plans for real human behaviour, takes all your traffic sources, content and sales campaigns into consideration and give you an output that is easy to understand and simple to execute.
We use Life Cycle Marketing to help us craft your behavioural customer journeys.
Originally created by the team at Infusionsoft®, it has been honed and perfected by us into a modular system capable of helping simplify and contain journeys across industries and niches - without losing the all important detail.
Work with us to segment your journey into 4 phases:
Attract
Engage
Sell
Wow
Allowing you to see what you’re doing well, what needs improvement, where the dead ends are, the holes, and of course the opportunities. At a glance.
The journey is captured in flow charts - so rather than a fragmented and confusing mismatch of paths that confuse and frustrate your customers - you’ll be empowered to embrace the journey as a whole.
Kick Ass Content Plan
Content is King. But does your content rule?
Your business needs to create content. Without it, how do you expect them to know that you are the expert, and that your product or service is the answer to their problem?
It’s not enough to create your products and send them out there with all the knowledge that yours is the best, if it’s going to get lost in billions of web pages that are also vying for the attention of your prospects.
It is easy to be overwhelmed by the amount of content out there, and all the available channels, so much that you may have stopped writing good content entirely and just hope that adwords will bring everyone that you need! Or is your content simply under performing? Are you lost in a sea of information?
Engagement marketing is at the forefront of customer attention. You need your prospects to engage with your content and to know, like and trust you enough to agree that your solution is their solution.
Building that engagement needs a good solid plan. A plan that is based on research, analysis, and clear objectives from the start.
How do you do this?
Work one on one with the Ninjas to create the awesome content plan that your business deserves.
We will help you uncover the most common questions your audience is asking, and put together a plan for how you answer them. We’ll help you understand how to use long tail and short tail keywords with devastating effect, and we’ll help keep you focused on the things your customers actually care about.
No more losing focus of the goals, or anxiety about what to post on the blog next month, social media next week, or that panicked late weekly email that has nothing to do with last week’s email.
Get the right message to the right person at the right time on the right channel with the right content.
Competitor Audit
Keeping tabs on your competitors isn’t as simple as it used to be. It’s hard to stay on top of what they’re up to, and what messaging they’re putting out there.
Unfortunately it’s a job you can’t ignore. You need to know how your prospects are seeing their different options, you need to know what’s white noise in the ecosystem, and you need to know how you can differentiate yourself.
Getting ahead is all about understanding how you can make your business, product, services and offering the obvious choice - and to do that, you need to know how you measure up.
Let us help you with an unbiased report on your 5 top competitors. Understand what is out there, and how you can take advantage of ecosystem in the most differentiating ways possible.
Research, understand and then execute for success.
Website Critique
Sometime you really can be too close to the problem. Is your website designed for your customers? Is it harming your conversions? Do you know the 3 things you need to be working on for optimised conversion?
Knowing whether or not your website is performing as well as it should be is tough. And knowing what should be where, and why can feel like looking into a crystal ball.
Get a ninja critique of your site. Encompassing your content, layout, optimisation strategies and more.
Use this to get your site behaviourally optimised and performing. Nothing like a plan to help it all come together.
£349
Action Plans
Action Plans
Need to get something done? Want to make sure you're doing it right? Check out our action plans, designed for success:
Product Launch Plan
Launching a product is a daunting process. It takes skilled marketers months of planning and strategy to put together a good solid launch.
Over the years we’ve launched hundreds of products with great success. So much so we have our own launch formula.
Work with ninja to plan your bespoke launch plan. We’ll use our formula to give your plan structure, but adapt and tweak it as needed for your product or service, and your audience.
Launch with confidence - the ninja way.
£349
Attract Plan
Need a specific plan for launching a campaign? Just want to focus on attract?
We can help you map it out, and ensure you’ve got your bases covered.
Get more leads in, with less hassle.
£349
Engage Plan
Engagement is at the heart of every good marketing strategy.
We’ll help you map your engagement campaign out - start to finish - covering all the bases. Focus will be on increasing engagement.
£349
Sell Plan
Need to add some oomph to your conversions? Planning a new campaign?
Work with a ninja to ensure you have your campaign mapped out with all the bases covered, behaviourally and optimised for conversions.
£349
Sales Pipeline Plan
Sales pipelines can quickly turn into monstrosities if not diligently mapped and planned.
They need to be flexible enough to allow your sales team to do their job best, yet structured enough to ensure nothing falls down the cracks, and that leads are optimised.
We’ll help you map your sales pipeline to ensure it’s behavioural, structured and optimised.
Wow Plan
Customer lifetime value is the best metric to help businesses optimise on their client base, increase profits and decrease costs.
In order to achieve this - you need happy customers.
Whether it’s focusing on delivering and wowing, upselling or cross-selling, or even referrals and testimonials - we’ll help you map out your plan for keeping your customers for a lifetime.
£349
Infusionsoft products
Infusionsoft® by Keap Products
Need to get something done? Want to make sure you're doing it right? Check out our action plans, designed for success:
Infusionsoft® CRM Audit/ MOT
Infusionsoft® CRM is a hefty system, and it can get bogged down and messy in record time.
Do you know how well you’re using the system? Are you aware of the areas that really need work? Do you know what to be focusing on? And where you need to start to get cleaned up?
We’ll take a look for you and comb through your application. We’ll breakdown how your system is performing and what you can do to ensure you’re following best practises in a 10 page system check.
Of course we’ll walk you through each part, and give you some items that you need to focus on so you know you’re on the right track - no more crystal ball - just concrete plans.
Deliverability Show down
Your business relies on your emails being delivered.
Do you know whether or not your emails are hitting the inbox? Are they being delivered at all? Has your deliverability recently taken a battering?
We have some ninja tools to help you understand exactly where you stand with your deliverability - and how you can improve it.
We’ll help you understand where you stand, and put together a plan that helps you keep on top of (or improve) your deliverability.
Always actionable, your plan will focus on the core reasons your deliverability could do with improvement. It’s not a mask for bad sending habits, but a baseline and plan towards awesome inboxes the world over.
£429
Double Opt In/ Confirmation Links
Double opting-in allows your emails to be sent from a more secure Infusionsoft® server, that has slightly higher deliverability rates. So you definitely want your new contacts to double opt-in. However the campaign builder email is clunky and unformattable… And you’re not too keen on that (we don’t blame you! The email is pretty ugly!)... You want your customer journey to be both functional and beautiful!
This is the answer.
This is the alternative to the standard ‘Confirmation email’ that double opts your new contacts in. With this little ninja trick, you can have a custom double opt-in link in any email in Infusionsoft®. You can even redirect the link click to any URL you want.
In this package, we’ll create two double opt-ins for you. We even provide some kick ass documentation on how to use this feature time and time again! For the pro’s, we can mix this up a bit and create one custom double opt-in link, and one custom opt-out link.
Benefits:
Increases list quality
An email address with a confirmed status has higher email deliverability (not just from Infusionsoft®, but into the email service providers servers and then into the inbox)
Reduces bounces, black-listing and spam traps
Contacts that are double opted-in are 50% more likely to click through to other links
Custom opt-in links allow the functionality of double opt-ing in without the clunky pre-formated email
Custom opt-in links allow ease of use for the contact (1 click instead of 2 clicks in 2 separate emails)
£129
Bespoke Lead Scoring
Lead scoring allows you to identify exactly which prospects or customers are more engaged, and therefore likely to buy from you with a little extra push. Add or subtract flames when the contact clicks on a link, is tagged, or fills in a form, and push the send button on that special offer when they hit five flames!
Build an ideal algorithm that denotes what a hot lead is for your business. This allows you to only focus on the leads that are hot, and let the system do the hard work for the leads that need that little extra nurturing.
Benefits:
Gives you the ability to focus on the leads that are ready for sale
You choose the criteria that determines a hot lead - we make the magic happen, and the system scores each lead on your criteria
Run automation off leads as they get hot (or even when they cool down)
£249
Custom Dashboards
We all have a lot of information flying around in Infusionsoft® CRM, but you may not know how to extract it and put it all into an easy to use dashboard.
If you tell us what you want to see, we can create a whole series of saved searches for you and present them on your dashboard, so that the most important information about your sales teams, sales pipelines, new contacts, email reports, campaign performance etc. can be right there at your fingertips.
Benefits:
At a glance statistics on key performance indicators
Readily available when you log into Infusionsoft® CRM
No hassle - no fuss - just statistics
From £349
Lead source tracking
Do you really know where your leads are coming from, and assuming that you’re paying for advertising (whether with time or with money), do you know how much each lead is costing you? Not just per lead, but how many are converting to actual sales and how much each sale is costing you? What is your return on that cost?
This function of Infusionsoft® CRM is much overlooked. And those that look into it, tend to shy away. We will set up Lead source tracking for you, incorporating a nice little free add-on that we love that increases the power and dynamic capabilities of the inbuilt system - and voila! True Return on Investment.
No guess work, just hard data. And of course, we’ll give you some documentation to show you how to read the data output for greatest efficiency - and how to use it on an ongoing basis.
Benefits:
True return on Investment reporting
Know what your monetary return from your adverts *really* is
Never set up all the little bits again, this stuff is dynamic and automatic
Documentation for ongoing usage provided (not that it’s hard - we just like documentation!)
From £349
Referral Partner package
Your happy customers are your best advert. You need to be leveraging this valuable tool to get more customers.
Offer your existing customers an incentive to refer you to their friends, their colleagues, or if they are a business, their entire list.
We’ll set up your commission levels, your referral partner centre, and most importantly the reports that tell you how well your partners are doing.
*Advanced* - create a referral partner campaign so you can get the word out there.
Benefits:
Referral commissions structures Done for you
Links created
Reports compiled and added to the dashboard
Referral centre created
An entire referral ecosystem ready to use - we’ll provide the documentation *and* your next steps
From £349
Lead Scoring PLUS
Lead scoring is an extremely useful way of identifying who your hottest leads are. You probably know how many people are buying from you, but do you know who is the most active in your campaign? Who is clicking on every link, and filling in forms like a trooper.
If one of your prospects is loving your content, and is a hot lead, you want to know right? Hot leads get identified as soon as they are hot, and maybe it’s time to call them up and make that sale!
We’ll set up the criteria, and set up a small campaign to alert you when your hottest leads are ready to close.
Or you could flip this around and use it to track your contacts that are becoming disengaged - and catch them before they opt-out.
Benefits:
Only focus on the hot prospects - let the system do the rest
These campaigns can funnel hot prospects straight to the sale, rather than wasting their time trying to get them ready to sale.
Alternatively - use this process to catch leads that are becoming disengaged - re-engage them with a special offer and turn them into hot prospects again - automatically of course.
From £349
Automation Links
Ever wanted to be able to track email opens in the campaign builder? For statistics sake? Or perhaps tag those contacts that are opening your emails? Maybe run some actions for those that just aren’t opening at all?
Wonder no more! Let us tweak your campaign for you so that this becomes a reality…
Benefits:
Email open functionality within the campaign builder!
Catch the contacts who are really engaged
Run actions off of emails being opened
Run actions off of emails NOT opened
Run in current campaigns or run in new campaigns!
From £349
Time Expiring Offers
Your offer is only available for 30 days. After 30 days they have missed their chance. Don’t ruin the urgency by leaving that link up! This is a sure fire way to get your prospects to lose trust in you… Or perhaps our want to be able to offer an evergreen offer? That expires x amount of time after they have signed up?
No problem!
This time expiring offer allows you to have evergreen expiring links, in Infusionsoft® CRM, with no added plug ins at all... Even if the link is still in their inbox, it won’t work, it will direct them to a page saying ‘Sorry, ya missed it, but here’s something else you could buy’
How do you do that in Infusionsoft® CRM without going in and removing the order form, or the product, or lots of messing around?
You get the Ninjas to do it. We have our little tricks, and we’re not afraid to use them.
Benefits:
Create real urgency with an expiring offer
Avoid creating/ fostering distrust in your audience by doing what you say you will do
Do this all in an evergreen way!
No additional plug-ins required, just pure Infusionsoft® Ninjery.
From £349
Split Testing
Ever wanted to split test your campaigns? Wanted to see how one offer performs over another? How one section of copy does versus another?
Wonder no more! We have the skills to help you split test your campaigns.
Automatically of course.
Benefits:
Test campaign performance
No more guessing - test it before you change it!
From £349
Workshops and Courses
Workshops
Get away from work, and focus fully on the task at hand, with expert guidance, and awesome people - join us at our legendary workshops:
Life Cycle Marketing - One Day
Need to get your Life Cycle Marketing plan done? But need to get “in the zone”?
Want to work with a group of other awesome businesses and learn from their plans?
Join us for a one day workshop doing just that.
We’ll walk you through your life cycle marketing plan step by step, you’ll be in the room with a handful of other businesses focused on the very same task.
You’ll leave with a comprehensive plan.
You’ll also get a free nights stay in a lovely 4 star hotel and spa, dinner, breakfast the next morning and a few drinks (should you feel so inclined!) with the ninjas.
This is an opportunity to get away from work, and focus fully on the task at hand, with expert guidance, and awesome people to boot. Not to be missed!
£1200
Kick Ass Content Plan - One Day
Creating an amazing and impactful content plan needs focus. It needs to be strategic, structured and flexible.
You need to focus on moving your prospects closer to being a customer, and your customers one step along their journey - whilst adding value at the same time.
And all of that needs to be SEO friendly…
Learn how to do all this and more in a focused, distraction free environment in a one day workshop. Work with other awesome businesses, and be lead by our expert ninjas.
You’ll leave with a complete content plan, and an action list for what to be focusing on next. You’ll also get a free nights stay in a lovely 4 star hotel and spa, dinner, breakfast the next morning and a few drinks (should you feel so inclined!) with the ninjas.
This is an opportunity to get away from work, and focus fully on the task at hand, with expert guidance, and awesome people too.
This is for any business just getting started with content creation, or needing to improve on their process. Groups are purposely small so we can focus on your individual needs.
£1200
Awesome Action Plan - One Day
Need to get something very specific out there? Have an idea that needs implementing? A campaign that needs planning?
Spend the day learning how to map your plan out, design for behaviour, cognitive bias and eliminate dead ends and inefficiencies. You’ll leave with a flow of what needs doing, and an action plan of who needs to do what, what needs creating, and your timescales.
Of course - you’ll also get a free nights stay in a lovely 4 star hotel and spa, dinner, breakfast the next morning and a few drinks (should you feel so inclined!) with the ninjas.
This is an opportunity to get away from work, and focus fully on the task at hand, with expert guidance, and awesome people.
We ensure the groups are small so that you get the attention you need for your individual needs.
£1200
The Avatar Process - Two Day
Need to plan your avatar, but don’t want to do an online course? Need the focus of being in a room, and know your output will be superior with guidance and challenge? This is for you then.
Spend two full days away from work, focused completely on building your Avatar and Personas out. Leave with your manual completed, and some strategic guidance on usage. Not only will you benefit from being in the room with a ninja, but you’ll also get to bounce ideas off of your fellow attendees.
Groups are kept small so the setting is intimate and we can pay attention to what you need.
You’ll leave not only with your completed manual, but also behaviourally adapted leadmagnet concepts that you can implement straight away.
Included are two free nights stay in a lovely 4 star hotel and spa, dinner, breakfast the next morning and a few drinks (should you feel so inclined!) with the ninjas.
This is an opportunity to get away from work, and focus fully on the task at hand, with expert guidance, and awesome people.
£2500
The Behavioural Customer Journey - Two Day
This two day workshop covers all of the below in an intimate and focused setting, it includes two free nights stay in a lovely 4 star hotel and spa, dinner, breakfast the next morning and a few drinks (should you feel so inclined!) with the ninjas.
This is an opportunity to get away from work, and focus fully on the task at hand, with expert guidance, and awesome people:
Building an engaging customer journeys is about more than just life cycle marketing and a clear understanding of your own offerings. It’s also about understanding how and why your customers will engage with you, and how that affects when and how you communicate with them.
Spend two full days with a ninja, planning your customer journey front to end. Taking into consideration behaviour, your inbound strategies, and your customer lifetime value.
This includes life cycle marketing:
Consumers are demanding a seamless experience. This is increasingly hard to provide across platforms, channels and products.
You need a customer journey that plans for real human behaviour, takes all your traffic sources, content and sales campaigns into consideration and give you an output that is easy to understand and simple to execute.
We use Life Cycle Marketing to help us craft your behavioural customer journeys.
Originally created by the team at Infusionsoft®, it has been honed and perfected by us into a modular system capable of helping simplify and contain journeys across industries and niches - without losing the all important detail.
Work with us to segment your journey into 4 phases:
Attract
Engage
Sell
Wow
Allowing you to see what you’re doing well, what needs improvement, where the dead ends are, the holes, and of course the opportunities. At a glance.
The journey is captured in flow charts - so rather than a fragmented and confusing mismatch of paths that confuse and frustrate your customers - you’ll be empowered to embrace the journey as a whole.
You’ll leave with your flow charts, implementation notes, an action plan, and your sanity intact.
£2500
Courses
Get the work done, in your own time - on your own schedule. Check out our courses:
The Avatar Course
Understanding your customers is key to everything you do as a business. Get it wrong and you will create messaging that falls on deaf ears, campaigns that don’t convert - and ultimately waste money.
Our unique course helps you identify your ideal customer, by helping you uncover not just the demographics of your target audience, but also the psychographics.
The focus for the course is on helping you build a behavioural profile for your avatar. It is designed for busy business owners and marketing directors, with short instructional videos that help you complete a comprehensive manual for communication with your prospects and customers.
This work forms the foundation of your avatar and its personas, giving you all the information you need to create copy, content and materials that allow you to speak to your consumer for directional decision making. These are the ingredients you need to truly understand your customers and craft messages that move them.
Full email support is also included, so we’ll make sure you have the support you need to utilise your avatar in the most effective way possible.
£249
Engagement Marketing Course
**Not Currently Available - but coming soon!**
*All prices charged plus VAT where applicable
Want To See A Case Study?
See How We Helped Colour Graphics Grow. Click Here To Expand
How Colour Graphics made over £100000 in sales from traffic that was leaving their site
"What does the ROI on getting Infusionsoft® help from an Infusionsoft Software, Inc. Partner work out at?" This was the question I was asked on my first chat with James. It's always a question that makes me smile, because at £119 000 later - that return on investment is sitting at over 1000%.
But before we get into how James and I made that happen - let me introduce you to the hero of our story:
Run by father and son duo, Steve and James Birch, Colour Graphics are B2B printing specialists. They specialise in high quality banners and banner printing (amongst other awesome things) in the UK.
They have been in the printing industry for over 25 years, and have made it their mission to stay ahead of the game by not only embracing new technology, but by continually investing in the latest colour printing advancements at the same time.
Their niche is incredibly competitive, so to stay out of the price wars they focus on differentiating themselves through exceptional attention to detail, quality, experience and a forward focusing vision.
As a quick side note: Hearing this, was of course music to my ears. No one wants to have to drag a company kicking and screaming into the brave new world of marketing automation. You should always be as excited about what your business can achieve as your contractors and consultants are! If that's out of balance - in either direction - you're both going to have a bad time...
Being forward focused doesn't just mean within printing tech, it also meant James was keen to adapt to and advance with new marketing methods, to stay on the bleeding edge (pun intended of course).
That desire to consistently drive the company ahead is how James and the Ninjas came to meet.
James was looking for help with Infusionsoft
He wanted to make Infusionsoft® actually work for him.
He'd had the system for over a year, and it was plugged into Revenue Conduit. Revenue Conduit offer an amazing set of campaigns with their app. James was committed to getting them working - he just needed some help understanding what to put into them. The investment into Revenue Conduit meant he was serious about making it happen, he just needed a nudge or two in the right direction.
Or so James thought.
The more we spoke, the more problems were uncovered. To start there were the following:
Firstly Colour Graphics needed more sales. The company was already profitable, and growing organically. James invested regularly into adwords, and had good ROI. But he knew he could get more growth, and faster.
Secondly, they needed to convert more online sales automatically. This tied in of course to their third issue; they needed to reduce their bounce rate from the site.
Fourth, nothing was happening after purchase. Customers bought, and then fell into the void. They got automatic notifications from Magento on their deliveries, and then sporadic newsletters. And that's it :(
Fifth, they were not even close to maximising the lifetime value from their customers and leads. Knowing you could get more value than you currently are doing, is a difficult and frustrating place for any business owner to be - and James was definitely frustrated...
Sixth, even though James is a super smart cookie, he was the only one working in and on Infusionsoft®. He knew he wasn't optimising the system - he needed help with getting some ROI from it. He'd had Infusionsoft® for well over a year and really not done much with it. Which is unfortunately far more common of a problem than people like to admit.
Digging deeper, we uncovered the final nail in the coffin:
Colour graphics weren't 100% clear on what drove their customers.
Whether you've been in business for 5 months, or 25 years as Steve and James have, not having concrete understanding of their customer is a sure fire way to not be able to maximise their marketing efforts.
With all these issues in mind, what ONE thing would you do in order to:
Collect more leadsIncrease lead conversion ratesIncrease second sale conversion ratesEncourage third, fourth and fifth purchasesYes - one thing.
Nailing that one thing is where we started:
Understanding the customer.
If James was going to hit his goals, taking Colour Graphics from £1.2 million to £2 million, he needed to really understand his audience. He needed to be able to anticipate what they wanted, and how they wanted it. What they needed to hear, and what they cared about.
He needed to revolutionise the way they spoke to their customers in their marketing material.
While James was desperate to jump in and get started and make all the money right now!, we need to take a step back - and go back to the beginning to set the foundations properly.
So we took James back to basics.
We embarked on a journey to get 100% clarity on the Colour Graphics Target audience. Not just generic demographics, a few problems and objections thrown in.
No - we needed deep understanding to make this work. We needed to get down to the core of who his audience is - down to their psychographics.
James was of course a trooper - he threw himself into it with enthusiasm and dedicated his time to completing our Ninja Avatar course.
Throughout the process I critiqued and guided him (all the benefits of being an Elite client) to make sure we could squeeze everything we could out of his knowledge of the industry.
The output was phenomenal. At it's completion, we had all the information needed to effectively build ongoing relationships with the colour graphics audience.
Finally James had the clarity to answer:
What gets their attention?What exactly are they looking for?How should we be talking to them?What would the be interested in?What should their journey and funnels look like?What content should should we be providing?What do we need to do to keep them engaged?How do we keep them buying more for longer?The next hurdle suddenly became apparent - now we needed to USE the information. And we needed to use it strategically.
This is when we hit the strategy hard. We put James' plans through our internal methodology, critiqued and assessed his strategy and then planned out the Colour Graphics Life Cycle Marketing Strategy, making sure to account for the full:
Attract - Engage - Sell - Wow
The benefits of a clear Life Cycle Marketing Strategy
That's where the fun really began.
With the information provided from the Avatar course, and the Life Cycle Marketing plan, we had the clarity needed to see where we needed to start, and how to fill the gaps.
Because the market was so price sensitive, we needed to retain attention for long enough so that we could then show them exactly WHY colour graphics was a little more expensive.
Our starting point was reducing the traffic leaving the site, and enticing them into a new lead nurture and conversion campaign. By capturing bouncing contacts we could take them to a less crowded space (to the inbox) and provide the nurture that would educate them on who Colour Graphics really are.
The focus was all using the understanding of the customer to capture their attention, and then welcome and support them.
Previous attempts at capturing opt-ins had failed, so we changed tack a little. Colour Graphics was the clear choice when it came to quality - but price sensitivity meant that prospects weren't getting the opportunity to experience the quality before they went to a cheaper site.
So we exploited the price sensitivity.
When new visitors went to exit the Colour Graphics site, we displayed a pop up that offered NEW customers a 10% coupon code. This captured their attention. In exchange for First Name and Email, they could have 10% off of their first order.
Once they signed up for the coupon, they were added into the new lead campaign.
Using the avatar information we focused on building a relationship with the new lead. James focused on showing prospects they are more than "just a printing company", why they were so different, and exactly why their quality of product was so good.
He gave them a reason to believe.
But we weren't done yet
Once the New Lead Campaign was in place, we focused on a second campaign - one for after they purchased.
We wanted to make sure that the didn't fall into the void after purchase.
So we followed the same principle. Nurturing and welcoming the new customers. Teaching and educating them about the processes their new products were going through while they waited for them to arrive. Asking for feedback when they got there, and of course, nurturing them through providing information after they receive their product, all the way through to suggesting what they should purchase next.
The results of these two simple campaigns were amazing. But before we get into that, let's be honest here.
Warts and all
Was it easy? No.
Success is never easy.
It took 4 months to get the first campaign up and running. There was content to create, graphics to design, avatar information to produce and strategy to iron out. Then it was another 2 months to get the second campaign completed to our incredibly high standards. We forewarned him how long it would take, but every business owner thinks they can make it happen faster :)
James worked hard at it. He had his doubts about why he needed to go so in depth into the the process. But he knew what we did got phenomenal results, so he did what he needed to do and what we asked him to (even when he wasn't 100% sure).
He trusted the process.
And he has NOT been disappointed.
By always focusing on the customer: their experience, and their journey, James received an additional £119k in revenue.
Let's break that down:
In the first campaign, a pop up catches bounces as leaving.
Campaign then nurtures them by educating about who colour graphics are (using the avatar info), and reminds them to use their coupon code before it expires.
--> Average conversion rate = 53%
Then the new customers go into a customer welcome campaign which pushes to get another sale.
--> Average conversion rate = 20%
Further to that, using RFM (Recency, Frequency and Monetary) segmentation, customers over a certain threshold receive a personal thank you from James for loyalty.
--> Average conversion rate = 48%
These are averages. This happens ALL THE TIME - the campaigns are automated, and just tick over.
These three campaigns and an overall improvement in marketing messaging, took Colour Graphics from £1.2 million to £2 million. James hit his targets :)
What consistently amazes me is that the two campaigns that were targeted at grabbing the attention of people leaving the site brought in an additional £119k.
All from understanding customers - what they want and why. And providing it to them.
Achieved through nurturing them throughout the process and educating them at the same time.
Then thanking them.
All components of Life Cycle Marketing: Attract - Engage - Sell - Wow
Summary
James now really gets his customers. And he's helped us understand his customers - through that, we've been able to build his Life Cycle Funnel together. So to answer James' question on "What does the ROI on getting Infusionsoft® help from an Infusionsoft Partner work out at?": pretty good if you ask me.
Are we stopping?
Of course not.
We've got more gaps to fill, more untapped potential, more campaigns to build, and of course, more ROI to achieve.
Success is a continual journey of improvement - and it's one James is in for the long haul.
If you'd like help with your Life Cycle Marketing Strategy, your customer Avatars, or your Infusionsoft® application - hit the button below and let us know! We'd love to help make you as much of a success as James is.
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Mike Browne
CEO - Picture This Ltd
I always love working with Kenda and her Ninjas. There's no BS, they get straight to the point and are fantastic at asking questions that force me to think about my pipelines, sales ladders and funnels from a new, previously unconsidered angle.
This results in a great plan which can be easily implemented from the beginning.

Rebecca Mountain
CEO - Impetus Consulting
The Automation Ninjas are incredible. I had lagged behind in launching my elite coaching program, because the ONLY part I could not do was my Infusionsoft® CRM programming.
Kenda, Michael and Mel were outstanding - they got me up and running, which allowed me to make $70,000 in one week, with only a few hours of work because the entire thing was automated.
I have already recommended 3 people to them, and I'd recommend 3,000 more.
Now I offer a service to MY clients to help build out automation sequences, and the Automation Ninjas do all the Infusionsoft® work for me.
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Kevin Whitehouse
CEO - Prime Entry
We had been using Infusionsoft® CRM for over 18 months. We have literally listened to, watched and read every ounce of information we can absorb about how to use and more importantly implement Infusionsoft® into our business. Along that journey we have been searching for a good consultant to help us and we came across some videos on-line presented by Kenda.
At the time, Kenda really caught our attention with not just her knowledge of how Infusionsoft CRM® works, but the practical issues of making it do things that match reality of life and we took away a nugget or two of really great information from those videos.
We were lucky enough to meet up with Kenda in person and knew immediately we wanted her on our team. Kenda was quick to demonstrate her advanced skills and knowledge and clearly is a“Ninja.”
Kenda has a clear determined, systematic approach and together with her great sense of humour and spirit for a challenge is undoubtedly one of the very best Infusionsoft® consultants we have come across.
As part of our journey with Kenda, we were made to go back to some basics; list everything we are trying to achieve and flowchart the whole process without thinking about any aspect of Infusionsoft® CRM.
This has been a key element of Kenda’s coaching and within our first month of working with Kenda we have gained so much clarity and we are absolutely convinced that her methods are solid and exactly what we require.
We are so excited about the next part of our journey and with Kenda’s guidance we have no doubt that we now have everything we need to achieve our goals.

Lisa Catto
Infusionsoft® Certified Partner
Automation Ninjas are a force to be reckoned with - I have first hand witnessed Kenda take clients by the hand and lead them confidently to effective solutions that have revolutionised their business - a true expert in Infusionsoft® and a pleasure to work with

Arfa Saira Iqbal
Global Project Manager
Automation Ninjas are more than just Ninjas in InfusionSoft®! The work they've done with us has been outstanding.
From our very first meeting, Kenda has shown us both where we were missing opportunities in our sales funnels to ensuring our conversion rates were the best possible through split-testing. What amazes me is the level of detail they go into when executing campaigns, ensuring they serve the needs and overall vision and goals of our business.
Unlike other specialists who simply implement what you tell them to, Kenda has worked closely with us to create a winning strategy in how we convert leads into sales. If you're looking to work with real strategists who can work with you to design sales funnels that grow with your business, I highly recommend Automation Ninjas
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