Humans are a funny bunch. We're very easily swayed by own brains - even when all the evidence points to going the other way. This is know as cognitive bias.
Cognitive bias is a mistake we make in reasoning, evaluating or remembering something. It directly impacts how we make decisions and explains why sometimes the most logical person can make a bad call.
The good news for you is that this episode of The Epic Marketing Show is taking on the 5 cognitive biases you need to understand.
Now before your own bias kicks in - be under no illusions the biases your prospects experience are impacting on your sales. True fact.
The reason why is simple - you're not doing anything to overcome the prospect's cognitive bias. Which means they are free to make irrational and snap decisions about your business. Boo hiss!
When it comes to cognitive biases we all tend to follow the same five behaviours. I take you through them one by one so you can better understand your audience.
Because it's one of the cornerstones of buyer behaviour. Everyone experiences cognitive bias! That means failing to take into account when planning your marketing is sheer madness.
But the good news is because everyone experiences it it's relatively easy to account for. The rules to a greater or lesser extent apply to everyone. That means you can take informed steps to offset - or even take advantage of - cognitive bias when planning your marketing.
So, make a cup of something, get comfy and learn all about the 5 types of cognitive bias...and what you can do about them.
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