This episode of The Epic Marketing Show we talk keeping the customers you worked your nards off trying to win. Rather than letting them wander off.
It happens all the time in business: an organisation goes to great effort to deploy lifecycle marketing (of sorts), get their ideal businesses through the door only to abandon them once the work's been done, like some high class call girl.
Yes, in this case there's a good chance your business is the hooker!
But it's true. Customers don't want a transactional relationship these days unless they're maybe selling unwanted gold. But that really is the exception that proves the rule.
If you treat your customers like they're the only one that matters right up to the point the final payment clears then they'll quickly go find a business who makes them feel like more than just an ATM machine.
And the real kick to the ho-jos? The customers you worked so hard to keep and discarded will spend way more with their new supplier for far longer, because they feel valued by them.
Think about how much easier your life would be if the effort was made to keep your customers happy and valued. Simply because happy customers are spendy customers.
You only need 5% of your client base to come back to increase your profits by at least 25%. For really reals.
That's the shizniz. That's a much better use of company time than constantly chasing down the next lead.
So sit back, relax - maybe bust out the popcorn - and learn how you can keep your customers happy for longer.
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Kenda Macdonald is an Automation Ninja. With a background in Forensic Psychology and an affinity for statistics and behaviourally intelligent automation – she’s not your average expert. She’s been living and breathing Infusionsoft since 2011 and has spent over 14 500 hours learning new ways to automate what people think is impossible. She’s a true nerd, and spends her waking hours helping businesses understand behaviour for super effective marketing, and relishes in simplifying over complicated processes for truly intelligent automated marketing. She’s the founder of Automation Ninjas - Experts in behavioural automation. Expect enthusiasm and a wealth of knowledge – not normalcy.