The Epic Marketing Show – Strategy vs Tactics

By Kenda Macdonald | Behaviour & Marketing Psychology

Aug 15

This episode of The Epic Marketing Show is all about strategy vs tactics. Specifically understanding what the differences are between the two and how to get the most out of them when it comes to your marketing.

But of course there's a lot more to it than that. 

Your strategy is a lot more than just your game plan. It's underpinned by a clear set of objectives and measured with key performance indicators that can be backed by data.

So in chess your objective is to defeat the opposing player's king. The KPIs may be the maximum number of terms you want to achieve this by or in a certain time limit.

It's all about strategy and tactics

The tactics are are the actions you carry out with your playing pieces to achieve that objective.

Now if business was like chess every time you win some business you'd get to pack up your playing pieces and toddle off home content in the knowledge of a job well done. Plus bragging rights. Obviously.

But unfortunately for you, business has very little to do with chess. Which is a shame because that would be cool. Winning business by charging a regiment of knights through your competitors foyer would certainly make life a little more exciting.

Instead we have to measure the success of our strategy using data (so not as fun as knights). That's why understanding the difference between strategy and tactics is key because how you measure them is different too!

Watch the video below to learn more about how how to rock it strategy style.

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