In this episode of The Epic Marketing Show we delve into the awesome and nerdy world of tags in Infusionsoft.
No not that kind of tagging, I may be street but I'm not gangsta.
Creating tags in Infusionsoft is something of an art form and therefore there are right and wrong ways to do it. That isn't to say the way you're applying them currently is wrong of course.
It's just about making sure that Infusionsoft is working as hard as possible for you by applying those tags in the most effective way.
The reason applying tags in your Infusionsoft app is tricky is because it's a very personal thing. Every business is different so therefore information each business collects about their clients is different.
Of course there's going to be some common ground but an automotive supplier is going to care about a very different set of information than a scale miniature company.
Because why would a brake discs manufacturer care about whether or not our Scribble Ninja collects Space Marines. Although he does just FYI.
Tagging makes a huge difference in terms of how successfully businesses use Infusiosoft to provide great service and better value to their customers.
Tags are there to help you understand who your clients are. Knowing the difference between a prospect and a loyal customer is pretty damn important in the world of sales. Not just from how you sell but what you sell.
Get your tags defined and applied correctly and you're in a strong position to communicate with your prospect or client. Once the communications are flowing it's much easier to sell to them. So good habits early on are really super important.
Tags in Infusionsoft are the shizzle. With glitter and sparkly bits on top.
That's why we thought it was worth taking a bit of time to explain 7 things you need for a successful Infusionsoft tagging strategy. This will give you all of that lovely insight to better understand your clients and do rad things.
In this episode we cover Information Tags and Action Tags (and the difference between the two) and the importance of segmenting your data correctly.
There's also a little bit in there about the difference between tags and categories just to help the Infusionsoft newbies out there. It's okay, we were all beginners once.
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To speak to a Ninja about how we can help your business get in touch today.
Kenda Macdonald is an Automation Ninja. With a background in Forensic Psychology and an affinity for statistics and behaviourally intelligent automation – she’s not your average expert. She’s been living and breathing Infusionsoft since 2011 and has spent over 14 500 hours learning new ways to automate what people think is impossible. She’s a true nerd, and spends her waking hours helping businesses understand behaviour for super effective marketing, and relishes in simplifying over complicated processes for truly intelligent automated marketing. She’s the founder of Automation Ninjas - Experts in behavioural automation. Expect enthusiasm and a wealth of knowledge – not normalcy.