The Epic Marketing Show – What is Marketing Automation?

By Kenda Macdonald | Infusionsoft & Keap

Jun 13
What is Marketing Automation?

Marketing Automation is our jam. It's the shizniz. It represents an Earth shatteringly huge opportunity for every business in the world to communicate more effectively with their audience.

Marketing automation can impact small businesses in the same way Microsoft's Windows and Office did in the 80s and 90s.

Windows and Office were major game changers because it meant that - almost overnight - small businesses could become more professional. They could produce reports, letters, spreadsheets, presentations and more as just like big players in their industries. It allowed them to do business better.

The same can be said for Infusionsoft and platforms like it. Sophisticated email marketing campaigns are no longer the domain of the companies with the deepest pockets. 

That's pretty massive. Actually it's epic.

I can't think of a single business I've come across that an automation solution like Infusionsoft wouldn't help. It may not be right for them at that particularly point in time but that's not because it wouldn't work.

It's more to do with the amount of organisation, prep, planning and data management that needs to happen first. Without all those things in place your automation will struggle to get off the ground. If it does it'll struggle to convert the way it should. Which would suck out loud.

Marketing Automation Revolution

Welcome to the new software revolution. It's pretty exciting stuff.

And it most definitely won't be televised. 

That's why in this episode of The Epic Marketing Show I take you through a rundown on what marketing automation is, what it is not, and how it can help your business.

Understanding the differences and how you could implement an automation software solution in your business could change you approach entirely.

If you're experiencing a square peg, round hole situation with your solution it could be you're expectations are off. 

Better understanding could totally change the way you market, the way you sell and the way your business operates.

Marketing automation is seriously powerful stuff when done properly. So make sure you watch and then check out the blog for more information about marketing automation and what it can do for your business.

To learn more about the awesomeness that it marketing automation watch the video below. Don't forget to subscribe and give the video a thumbs up. Maybe even a cheeky share too.

Alternatively, if you'd like to talk to a Ninja, contact us today and we'll be happy to help.

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