What is Marketing Automation

By Kenda Macdonald | Automation

What is Marketing Automation
Jul 30


We interrupt our regularly scheduled episode of The Epic Marketing Show to bring you the all new (and all rad) Marketing Agony Aunt Podcast!

The very first episode is live and in the wild and we’re really quite pleased with it.

Each week I’ll tackle your automation and marketing agonies to help make your marketing epic!

In our very first full episode I help a self confessed clueless marketer (with a fondness for Star Wars) in the wet leisure industry tackle her confusion around marketing automation. I’ll let your own minds decide what wet leisure means…

Click below to listen to episode 1 or listen to it on Castbox.

But wait, there’s more…

In every episode of podcast goodness, I’ll be breaking down listener submitted marketing problems into actionable bite-size chunks. That’s right, you can submit an agony and I’ll do my best to help.

Each podcast is designed to take on your biggest marketing automation or marketing problems and concerns, and break them up – explain the solution and the theory behind it – and then sum it all up for you, agony aunt style.

I’ll also be bringing in some of my fellow Ninjas and marketing & automation experts from the wider industry to help answer your questions.

So if you have a question, query, conundrum, agony, paint points, pickle or predicament then drop an email with all the gory details to agony@automationninjas.com.

We’ll always keep you anonymous unless you expressively say we can use your true identity. All comedy superhero names welcome.

If you’re interested in joining me on the Agony Aunt Podcast or you’d like to to discuss how we can help you more directly then pop an email beka@automationninjas.com and we can chat.

Available on:

Coming soon to…


About the Author

Kenda Macdonald is an Automation Ninja. With a background in Forensic Psychology and an affinity for statistics and behaviourally intelligent automation – she’s not your average expert. She’s been living and breathing Infusionsoft since 2011 and has spent over 14 500 hours learning new ways to automate what people think is impossible. She’s a true nerd, and spends her waking hours helping businesses understand behaviour for super effective marketing, and relishes in simplifying over complicated processes for truly intelligent automated marketing. She’s the founder of Automation Ninjas - Experts in behavioural automation. Expect enthusiasm and a wealth of knowledge – not normalcy.

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