Why you shouldn’t outsource your marketing automation

By Automation Ninjas | Marketing Automation

Mar 25

We’re kind of the experts in marketing automation 💁‍♀️ 💁 


We work with a bunch of clients all over the world, creating and implementing their customer journeys and marketing automation strategies.


So, you might expect us to be a little biased, and recommend that you outsource your marketing automation (to someone like us).


And for some businesses, this is definitely the route to go down. Outsourcing allows you to utilise the expertise of professionals,  free up your time, and focus on the parts of your business that you really love. 

However despite that, we actually don’t always think that outsourcing is the best option for every business. 

There are certain circumstances that will warrant DIY-ing your marketing automation.

In this blog, we look at why outsourcing your marketing automation might not be the best option for you and your business, and what you should do instead.

Plus, stay tuned until the end. We’ve got something that will help you smash your own marketing automation.

Why outsourcing your marketing automation might not be the best option for your business...

We’re the first to admit that outsourcing your marketing automation isn't always for the best 🙋‍♀️

We’ve worked with enough companies to know, and understand some common barriers. These are the most common reasons why people choose not to outsource...

  1. Your company doesn’t have the budget to outsource marketing automation...
  2. You don’t want to lose control of your marketing automation...
  3. You’ve already got a dedicated, in-house marketing team…
  4. You work in a secret squirrel of an industry, and can't outsource...

1. Your company doesn’t have the budget to outsource marketing automation...

Let’s face it, outsourcing your marketing automation is more expensive

You are paying for the time, and most importantly, the expertise of people who create and implement marketing automation campaigns for a living. And that comes with a price tag 💰

Marketing automation can be pricey

At Automation Ninjas, we have multiple packages and options, so how much it costs will depend on exactly what you’re after. But the Marketing Automation Domination (MAD) package is one of our most popular and comprehensive. It's around £8000 - £15,000 depending on how much implementation you are after. 

If this figure is making your head explode 🤯, then firstly you should know that we are definitely worth it 😉

And secondly, if it still seems like a stretch then you should probably think about DIY-ing your marketing automation (at least for now). 

Learning how to do it yourself, and utilising the resources that you already have is a budget friendly way to get some amazing automation ROI from your marketing automation.

2. You don’t want to lose control of your marketing automation…

“When you try to control everything, you enjoy nothing” (unknown)

Are you a little Type A? 🙋‍♀️

We're a bunch of type A’s at the Ninjas, so we totally understand how hard it can be to let go of control.

  • Will an outsourced team really get you and your business?
  • Are they going to know how to connect with your audience?
  • Will they implement the automation in the way you want?

Outsourcing does require you to relinquish a little control. You’ll be handing over the reins to a team of professionals. Which admittedly comes with a lot of perks. 

It’s important to remember that if you do decide to outsource it’s part of their job to really embrace the culture and personality of your business. Plus, as hard as it might be to admit, your way might not always be the best way. Which is part of the reason you hire professionals. 

However, if the idea of handing over control still fills you with the fear, then DIY-ing your marketing automation may be a really good option to get you started. 

But we’d still recommend learning from the experts - that way you can keep control and make sure you’re getting it right. 

3. You’ve got a dedicated, in-house marketing team...

Outsourcing is a great option if you don’t have the skills or wo(man) power in-house to really throw yourself into it. 

An Incredo blog states that "the majority of marketers (almost 90%) don’t know how to measure the performance of their marketing efforts or their ROI. Additionally, around 80% of marketers cannot account for their spending in their marketing campaigns."

Surely though, if you do have an in-house marketing team, their ability to do this is paramount - otherwise well what's the point? You may as well outsource where you can get this very important data at your fingertips. 

However, if you already have a in-house marketing team, then it might not make financial or practical sense to outsource your marketing automation - on top of paying their wage.

Instead, it might be better to invest in training and supporting your existing staff.  Giving them the knowledge and skills to effectively plan and implement marketing automation in-house. 

Plus you'll probably improve your job retention rate: according to HR Exchange Network "94% of employees would stay with a company longer if there was an investment in learning."

4. You work in a secret squirrel of an industry, and can't outsource...

Some companies just don’t want (or can’t have) outsiders digging about in their business. 

And that’s okay!

Of course, the work that we carry out is confidential, and we never share details unless explicitly given the go ahead. 

We have multiple clients with whom we have a Non-Disclosure Agreement to ensure protection. And any company that you outsource your marketing automation with should be willing and able to do this. So privacy shouldn’t be a concern. 

However, if it's still something that you are worried about, then outsourcing your marketing automation might not be the best option for you. It will again be better to keep things in-house and learn how to do it yourself.

Secret Marketing Automation Squirrel

What should you do instead of outsourcing your marketing automation?

If this blog has you thinking that outsourcing is not the route for you, then we’ve got an excellent solution for you.

One that will help you DIY your marketing automation, but do it well, rather than just cobbling it together from a bunch of YouTube videos. 

Wanting to DIY your marketing automation is one thing. But knowing how to do it, well that’s a whole other story. 

That’s where the Marketing Automation Academy (MAA) comes in.

We know there are tonnes of DIY tutorials out there, but sometimes it’s not enough. You really need someone who knows exactly what they are talking about, to lead you through a structured how-to and to hold you accountable to the implementation. 

The Marketing Automation Academy is a marketing automation haven. It’s a membership that is focused purely on helping you to strategise and execute your own world class marketing automation journey.

It’s everything you need to know about marketing automation and precisely what to do and why

Plus we’ll take you through in-depth training on the strategy and how to do it all as well. You'll have the accountability to get it done and the feedback and critiquing to make sure it works. 

And you can get all this for just £37+VAT per month, which is less than the price of a coffee per day ☕

It’s a very budget friendly way of nailing your marketing automation with expert help. But unlike free online tutorials, you’ve still got skin in the game. We all know how easy it is to push aside something on the to-do list if you’ve not got anything invested in it.

You can find out more about the Academy here: Everything you need to know about the Marketing Automation Academy.

What to do next…

If you’ve decided that outsourcing isn’t for you, and want a little help to make sure that your in-house work is a little less DI-whyyyy and a little more ‘DIY-am I so amazing’... Then the academy could be the perfect half-way house. 

You can sign up to join the Marketing Automation Academy below - we can’t wait to welcome you to the community 🙂

Join the Academy

Become an epic marketer as part of our community of businesses and marketers looking to level up!

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