{"id":1105,"date":"2019-06-12T16:42:10","date_gmt":"2019-06-12T16:42:10","guid":{"rendered":"https:\/\/www.automationninjas.com\/8-reasons-why-people-arent-opening-your-emails\/"},"modified":"2024-03-04T15:50:28","modified_gmt":"2024-03-04T15:50:28","slug":"8-reasons-why-people-arent-opening-your-emails","status":"publish","type":"post","link":"https:\/\/www.automationninjas.com\/blog\/8-reasons-why-people-arent-opening-your-emails\/","title":{"rendered":"8 reasons why you have a low email open rate"},"content":{"rendered":"

In order to succeed in any kind of online marketing strategy, you\u2019re going to have to be pretty good at one thing.. Emails.<\/strong><\/p>\n

With that in mind, if you find yourself having a low email open rate, it’s fair to say you’ve run into a problem.<\/p>\n

Read along and find out why your emails might be falling short. And, what you can do to get that open rate flying.<\/p>\n

Emails are one of the best ways that you are able to get information to your customers, while also establishing a relationship with them at the same time.<\/p>\n

They get used to seeing your emails pop up in their inbox and each time they become more comfortable with you.<\/p>\n

Almost like an online friend that you\u2019ve never met in person before. But, every now and then, you update them on your life (and maybe throw a cheeky discount code their way).<\/p>\n

59% of B2B marketers say that email marketing is the most effective channel for generating revenue.<\/a> In fact, email generates $42 for every $1 spent<\/a>, which is an astounding 4,200% ROI, making it one of the most effective options available. (While this is a statistic from across the sea, you can still see the major impact that email marketing can have).<\/p>\n

So far we know that email marketing can help you to inform your customers, build a relationship with them and increase their customer lifetime value and it has the potential to generate a bloody good bit of ROI.<\/p>\n

With all of that in mind, it\u2019s a bit of a problem if your emails have low open rates, eh?<\/p>\n

Well, never fear! Today, we\u2019re going to be talking about the reasons why your emails might be flat. And, what you can do about it.<\/p>\n

Your subject lines aren\u2019t intriguing enough<\/h2>\n

Think of subject lines like the first impression that you make when you walk into a room full of people. If people were to take one look at you and think that you dressed yourself in the dark and couldn\u2019t find your hairbrush before you rushed out of the door, that would be a problem.<\/p>\n

\"Reasons<\/p>\n

The aim of the game is that your first impression will create just enough intrigue that those around you want to know who you are and what you have to say. Your subject lines should be created in such a way that they do exactly that.<\/p>\n

Humans are emotionally driven. This we know to be true. So, you want to write subject lines that trigger an emotional response. You want them to be curious enough to open your email.<\/p>\n

To write a strong subject line you have to be able to answer two questions;<\/p>\n